Managing Member

• Apr 2023 - Present

Founder

• Mar 2023 - Present

Data Scientist

• Jun 2022 - Sep 2022

• Build a multiclass predictive classification model to identify a response channel preference of a consumer within the direct mail context by researching and integrating existing and new variables from various data sources in SQL • Tasks included but not limited to formulating dependent variable, use case of the model, data modeling using snowflake, generating data report, and presenting/communicating it to stakeholders, and analyzing the impact of model in terms of cost saving and customer ranking for future reference. • The final model had the overall accuracy of 83.56%, with recall and precision for minority classes to be greater than 15%. The model has a potential of cost savings of up to $100,000 for each direct mail marketing campaign and increase the responses through WEB and Phone to increase the overall profitability of each campaign. • Technologies used: R, R-studio, SQL, Snowflake, Azure Dev Ops Show less

Marketing Analytics Intern

• Aug 2021 - Dec 2021

• Generating actionable &compelling recommendations by interpreting, exploring, identifying, and communicating insights discovered using platforms like google analytics, salesforce, marketing cloud, social media analytics • Performed data analysis on email marketing data using tableau and r to recognize various clusters in the email marketing mailing list and suggested a way to enhance engagement among different clusters. • Develop dashboards and visualizations for company directors while maintain weekly reports using google Data Studio Responsibilities: - Measuring Marketing campaigns on web, social accounts, and email marketing. - Data cleaning and exploration for email marketing campaigns. - Creating Reports and Dashboards on Salesforce cloud - Google analytics reports - Weekly marketing analytics presentations - A/B testing for email marketing and social media marketing. Show less

Freelance Technical Writer

• Jan 2021 - Nov 2021

• Published Articles on Data Science, Python Programming, Big Data Technology and Ruby on Rails on Medium platform via Analytics Vidhya • Published Articles on Data Science, Python Programming, Big Data Technology and Ruby on Rails on Medium platform via Analytics Vidhya

Digital Marketing Manager

• Jun 2016 - Jan 2018

• Monitoring, Analyzing and Modelling marketing campaigns using tools such as google analytics. • Leading digital advertising campaigns, content management, email marketing, SEO management and customer support • Responsibilities include Customer Success management. • Monitoring, Analyzing and Modelling marketing campaigns using tools such as google analytics. • Leading digital advertising campaigns, content management, email marketing, SEO management and customer support • Responsibilities include Customer Success management.

Market Research Intern

• May 2015 - Jul 2015

• Collected data by conducting surveys through interviews and online feedback forms. Surveys included consumer preferences, shopping pattern, authentication reward system, validating strategies in and around Pune city. • Data Engineered and analyzed to identify the patterns in consumer behavior regarding in-store and online shopping experience. • Created an exploratory data analysis report with all the findings and outlined the best strategy of the reward system for mobile app users • Inculcated the self-starter quality while working with the co-founder Mr. Amol Pomane. • Based on the analysis, developed a detailed report of the market research. Show less