Experience

Macro Construction LLC

• United States
• Construction
• 1 - 100 Employee

• Marketing & Finance- Strategy & Business Development Manager

  • Jan 2013 - Present

  Greater Boston Area •Shape company’s long term strategic plan to enter new market expanding revenues by 300%; analyze competitive landscape, draft and implement marketing plan increasing customer base by 50%. •Recommend new service growth strategies to meet new business target; evaluate market growth rate, conduct competitive market analysis, and future scenario planning growing its revenue opportunity to $2.0MM. •Perform financial analysis and due diligence to increase profit resulting in a projected growth… Show more •Shape company’s long term strategic plan to enter new market expanding revenues by 300%; analyze competitive landscape, draft and implement marketing plan increasing customer base by 50%. •Recommend new service growth strategies to meet new business target; evaluate market growth rate, conduct competitive market analysis, and future scenario planning growing its revenue opportunity to $2.0MM. •Perform financial analysis and due diligence to increase profit resulting in a projected growth of 5% annually. •Direct organizational development identifying organizational needs in accordance with business goals and objectives. Show less



SAWA, The birth of a leaf

• Entrepreneurship & Education- Independent Consultant

  • Jan 2016 - Present

  Empowerment program/boot camp directed for those students in the process of building their professional careers and continue their higher education.



LEX Language Project

• United States
• Education Administration Programs
• 1 - 100 Employee

• Marketing Strategist

  • May 2019 - May 2022

  Cambridge, Massachusetts •Designed and implemented marketing strategies and activities that increase memberships and brand recognition. •Globalized the LEX brand, working with Japan and Mexico to consolidate the brand. •Innovated the LEX Language Project, incorporating the LEX methodology to the needs of younger generations. •Created a customer experience aligned with educational trends and our perception in the market. •Generated social and personal impact to enhance the LEX Language Club… Show more •Designed and implemented marketing strategies and activities that increase memberships and brand recognition. •Globalized the LEX brand, working with Japan and Mexico to consolidate the brand. •Innovated the LEX Language Project, incorporating the LEX methodology to the needs of younger generations. •Created a customer experience aligned with educational trends and our perception in the market. •Generated social and personal impact to enhance the LEX Language Club experience. •Educated people about the advantages of being multicultural and multilingual through the organization of language clubs and lectures. Show less



NEACOL - New England Association for Colombian Children

• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Marketing- Marketing Co-chair

  • May 2016 - Jun 2019

  Greater Boston Area •Integrated social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification, resulting in a 20% increase in engagement. •Examined social data/metrics, insights, and best practices, and then acting on the information, revitalizing marketing campaigns and growing members participation in 85%. •Collaborated with other committees to assess association members needs more appropriate encouraging members to take action, increasing… Show more •Integrated social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification, resulting in a 20% increase in engagement. •Examined social data/metrics, insights, and best practices, and then acting on the information, revitalizing marketing campaigns and growing members participation in 85%. •Collaborated with other committees to assess association members needs more appropriate encouraging members to take action, increasing events attendance by 25%. Show less



ALPFA Inc - Association of Latino Professionals For America

• United States
• Civic and Social Organizations
• 200 - 300 Employee

• Marketing and Education- Marketing Chair

  • Jun 2015 - Jan 2018

  Greater Boston Area •Participated in onboarding meetings and assisted the Vice President in coordinating all marketing activities and media relationships resulting in 7,000 customer base. •Maintained and updated the Boston Chapter social media including Facebook and Twitter rising awareness about upcoming events. •Designed e-newsletter monthly content encompassing new events, activities, and other information growing members’ participation and network between members and partners.



Valia Ventures

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Marketing & Entrepreneurship- Business Analyst Intern

  • Sep 2014 - Dec 2014

  Greater Boston Area •Led market research, due diligence reporting, and financial analysis on ten different private investment opportunities. •Identified, evaluated, and executed investment opportunities on start- ups in high tech, IT, consumer goods, and retail sectors resulting in first pitches presented to CEO.



Ovia Health

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Entrepreneurship & Marketing- Executive Assistant to CEO (contract assignment)

  • Mar 2014 - Jul 2014

  Greater Boston Area •Managed daily work schedule and business contacts of CEO, and computed expense reports increasing accuracy in data reporting. •Analyzed consumer needs and translated Ovuline app for Android and IOS to Spanish identifying opportunities for expansion into Latin American markets.



Ortega & Ortega

• Marketing- Marketing Strategist

  • 2008 - 2012

  Mexico • Evaluated strategic analysis for Mexican companies in consumer goods and service sector; determining new investment opportunities of $500M to $1MM, and recovery period for those investments, companies recovered investments in a 5-year period. • Executed financial analysis and performed formal business valuations for 5 private companies, made recommendations for expansion into new markets resulting in an increase of the customer base of 20%. • Created business plan, including overarching… Show more • Evaluated strategic analysis for Mexican companies in consumer goods and service sector; determining new investment opportunities of $500M to $1MM, and recovery period for those investments, companies recovered investments in a 5-year period. • Executed financial analysis and performed formal business valuations for 5 private companies, made recommendations for expansion into new markets resulting in an increase of the customer base of 20%. • Created business plan, including overarching go to market strategy and supporting financial projections for three major companies in the agriculture sector in partnership with Financiera Rural. • Recommended expanding services through the launch of credit unions to support less favorable companies in agriculture sector. • Increased cash flow by 75% by completing activities according to financial analysis results and business plan recommendations. Show less



Institute of Technology of Sonora

• Mexico
• Higher Education
• 700 & Above Employee

• Marketing & Entrepreneurship- Market and Business Analyst

  • 2006 - 2008

  Mexico • Conducted major project for Valeria Company to design leather shoes for women. Performed market research and competitive analysis to determine product opportunities, and to design short and long-term strategies, expanding customer base by 50%, and strengthening presence in local and national markets. • Advised entrepreneurs in raising up to $1MM in start-up funding. • Coached entrepreneurs in consumer goods and service sector during new product development process from idea to… Show more • Conducted major project for Valeria Company to design leather shoes for women. Performed market research and competitive analysis to determine product opportunities, and to design short and long-term strategies, expanding customer base by 50%, and strengthening presence in local and national markets. • Advised entrepreneurs in raising up to $1MM in start-up funding. • Coached entrepreneurs in consumer goods and service sector during new product development process from idea to conception, building new employment opportunities in Mexican communities. Show less