Experience

DoodleDo

• United States
• Design Services
• 1 - 100 Employee

• Founder & Chief Creative Officer

  • 2001 - Present

  Newton, Massachusetts, United States Chief Dreamer and Doer at DoodleDo, boutique design studio focused on creating brands and products that captivate. And sell. • Multi-million dollar brand and product development successfully sold at retailers as large as Target and as special as the Museum of Fine Arts–Boston. • Created B. toys, launched at Target in 2010 to great fanfare and success—unlike any other toy brand out there. Check it out: mybtoys.com. Over 50 national awards. Over 12 linear feet at Target. Featured in… Show more Chief Dreamer and Doer at DoodleDo, boutique design studio focused on creating brands and products that captivate. And sell. • Multi-million dollar brand and product development successfully sold at retailers as large as Target and as special as the Museum of Fine Arts–Boston. • Created B. toys, launched at Target in 2010 to great fanfare and success—unlike any other toy brand out there. Check it out: mybtoys.com. Over 50 national awards. Over 12 linear feet at Target. Featured in specialty stores and catalogs worldwide. • Created IQ Baby, internationally distributed brand of infant products. Show less



Luke's Lights

• Non-profit Organizations

• Founder/Executive Director/Mom of Luke

  • May 2012 - Present

  In my son’s name, have already brought over 200,000 solar lights to impoverished villages in Haiti, Kenya, Peru, Bolivia … 80 countries around the world. Board member of Unite to Light.



B.Toys

• United States
• Retail
• 1 - 100 Employee

• Chief Toy Maker

  • May 2008 - May 2012

  Massachusetts, United States Built a national award-winning toy brand from zero. Passion and an obsession for making all details special — plus a whole lotta love — brought B. TOYS https://mybtoys.com/ Launched to great fanfare in 2010.



LEARNINGSMITH, INC.

• United States

• Vice President, Product Development

  • 1995 - 2000

  • Established and led a product development team of 10 spirited, creative professionals. Grew specialty-toy retail chain to 87 national stores, and private label to 25% of sales.



Museum of Fine Arts, Boston

• United States
• Museums, Historical Sites, and Zoos
• 500 - 600 Employee

• Product Development | Merchandise Manager

  • 1989 - 1995

  • Established what grew to become a Parent's Choice Award-winning children's department through the creation and development of unique toys, games and children's books based on the Museum's collections. • Grew sales from nothing to $10 million in 4 years (almost 30% of total catalog sales)



Hasbro

• United States
• Manufacturing
• 700 & Above Employee

• Project Director

  • 1986 - 1989

  Cut my teeth in the toy industry at a time of Hasbro's explosive growth. Directed research for marketing and R&D decisions for brands as varied as MyLittlePony, Playskool's red campaign, Transformers, Potato Head, MB puzzles --- and who among you remembers "Jem is truly Outrageous"... (I can still hum the tune).