Gisela Rule
Vice President: Global Brand Director - White Claw Hard Seltzer at Mark Anthony Brands International- Claim this Profile
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English Native or bilingual proficiency
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Dutch Limited working proficiency
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Afrikaans Native or bilingual proficiency
Topline Score
Bio
Paul Thomas
I have worked with Gisela for the past two and a half years as she has headed up our Global Brands Team. I can only recommend working with Gisela - a true leader, who sets a vision, empowers her team to achieve and celebrates their success. She cares deeply for the well-being and ambiance of her team - and has done an amazing job in creating a happy and positive team despite the vicissitudes of an ever-changing, and not always easy, business environment. She is results-orientated and her Capetonian nature comes through as she combines a no-nonsense directness, with an ever-approachable 'open-door policy'. This ensures great work is delivered at all times - and it has been across all of the brands her team has managed. I've enjoyed watching Gisela lead our brands and our business to success and hope our paths cross in the future, whether across the office or across a pub table with a beer.
Daniel Grass
I have known and worked with Gisela for the past 13 years – both as a colleague and in the past 3 years reporting directly to her. I have the deepest respect for Gisela and the last 3 years have been the best of my career and working for her has been amazing. As a boss, Gisela manages to get the best out of people and her style is positively challenging while at the same time being supportive and always collaborative - giving ample space for individuals to grow creatively and deliver great output. She is a great marketer with a great instinct for brands and is generous with her guidance which has been invaluable. It has always been fun and inspirational working with and for Gisela, which is so essential in a challenging business environment where you put long hours into work. In a nutshell: Gisela is a superb professional, great team leader and I am proud that I can also call her a friend.
Paul Thomas
I have worked with Gisela for the past two and a half years as she has headed up our Global Brands Team. I can only recommend working with Gisela - a true leader, who sets a vision, empowers her team to achieve and celebrates their success. She cares deeply for the well-being and ambiance of her team - and has done an amazing job in creating a happy and positive team despite the vicissitudes of an ever-changing, and not always easy, business environment. She is results-orientated and her Capetonian nature comes through as she combines a no-nonsense directness, with an ever-approachable 'open-door policy'. This ensures great work is delivered at all times - and it has been across all of the brands her team has managed. I've enjoyed watching Gisela lead our brands and our business to success and hope our paths cross in the future, whether across the office or across a pub table with a beer.
Daniel Grass
I have known and worked with Gisela for the past 13 years – both as a colleague and in the past 3 years reporting directly to her. I have the deepest respect for Gisela and the last 3 years have been the best of my career and working for her has been amazing. As a boss, Gisela manages to get the best out of people and her style is positively challenging while at the same time being supportive and always collaborative - giving ample space for individuals to grow creatively and deliver great output. She is a great marketer with a great instinct for brands and is generous with her guidance which has been invaluable. It has always been fun and inspirational working with and for Gisela, which is so essential in a challenging business environment where you put long hours into work. In a nutshell: Gisela is a superb professional, great team leader and I am proud that I can also call her a friend.
Paul Thomas
I have worked with Gisela for the past two and a half years as she has headed up our Global Brands Team. I can only recommend working with Gisela - a true leader, who sets a vision, empowers her team to achieve and celebrates their success. She cares deeply for the well-being and ambiance of her team - and has done an amazing job in creating a happy and positive team despite the vicissitudes of an ever-changing, and not always easy, business environment. She is results-orientated and her Capetonian nature comes through as she combines a no-nonsense directness, with an ever-approachable 'open-door policy'. This ensures great work is delivered at all times - and it has been across all of the brands her team has managed. I've enjoyed watching Gisela lead our brands and our business to success and hope our paths cross in the future, whether across the office or across a pub table with a beer.
Daniel Grass
I have known and worked with Gisela for the past 13 years – both as a colleague and in the past 3 years reporting directly to her. I have the deepest respect for Gisela and the last 3 years have been the best of my career and working for her has been amazing. As a boss, Gisela manages to get the best out of people and her style is positively challenging while at the same time being supportive and always collaborative - giving ample space for individuals to grow creatively and deliver great output. She is a great marketer with a great instinct for brands and is generous with her guidance which has been invaluable. It has always been fun and inspirational working with and for Gisela, which is so essential in a challenging business environment where you put long hours into work. In a nutshell: Gisela is a superb professional, great team leader and I am proud that I can also call her a friend.
Paul Thomas
I have worked with Gisela for the past two and a half years as she has headed up our Global Brands Team. I can only recommend working with Gisela - a true leader, who sets a vision, empowers her team to achieve and celebrates their success. She cares deeply for the well-being and ambiance of her team - and has done an amazing job in creating a happy and positive team despite the vicissitudes of an ever-changing, and not always easy, business environment. She is results-orientated and her Capetonian nature comes through as she combines a no-nonsense directness, with an ever-approachable 'open-door policy'. This ensures great work is delivered at all times - and it has been across all of the brands her team has managed. I've enjoyed watching Gisela lead our brands and our business to success and hope our paths cross in the future, whether across the office or across a pub table with a beer.
Daniel Grass
I have known and worked with Gisela for the past 13 years – both as a colleague and in the past 3 years reporting directly to her. I have the deepest respect for Gisela and the last 3 years have been the best of my career and working for her has been amazing. As a boss, Gisela manages to get the best out of people and her style is positively challenging while at the same time being supportive and always collaborative - giving ample space for individuals to grow creatively and deliver great output. She is a great marketer with a great instinct for brands and is generous with her guidance which has been invaluable. It has always been fun and inspirational working with and for Gisela, which is so essential in a challenging business environment where you put long hours into work. In a nutshell: Gisela is a superb professional, great team leader and I am proud that I can also call her a friend.
Experience
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Mark Anthony Brands International
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Ireland
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Food & Beverages
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100 - 200 Employee
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Vice President: Global Brand Director - White Claw Hard Seltzer
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Mar 2021 - Present
Leading the charge on the global expansion of White Claw Hard Seltzer, capitalising on its break-out success in North America. Leading the charge on the global expansion of White Claw Hard Seltzer, capitalising on its break-out success in North America.
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Asahi Europe & International
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United Kingdom
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Food and Beverage Services
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400 - 500 Employee
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Global Brands Portfolio Director: Peroni, Grolsch, Asahi, Meantime
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Jun 2017 - Mar 2021
Lead global premium portfolio: Peroni Nastro Azzurro, Asahi Super Dry, Grolsch, Meantime, London Pride and Cornish Orchards Defined the business strategy and business model for Asahi International: Creating a global premium brand powerhouse across 70 global markets, igniting double digit growthCreate the global segmentation model and growth strategy, repositioning all core brands, increasing revenue by €400m to a total of €1bnRevitalising the innovation agenda for global brands, launching non-alcoholic beer offerings across the range, Peroni Libera now the fastest growing non-alcoholic beer in the UK and most successful innovation of 2019Led premium brand capability development and global ambassador training programme, across 5 business units
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Marketing Director
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Oct 2016 - Jun 2017
Leading the commercial transition team pre- and post-acquisition (SABMiller to Asahi Europe)Defining Commercial Operating Model for Asahi Europe LtdLeading the brand, shopper and trade marketing team at Royal GrolschAwards: Grolsch wins FNLI Brand of the Year, recognising achievements in innovation and shopper and customer activation
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SABMiller
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Food & Beverages
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700 & Above Employee
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Marketing Director
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Feb 2013 - Oct 2016
Launched Grolsch Radler, growing it to 100,000hl in 2 years; FNLI drinks innovation of the year in 2015Grew the Royal Grolsch portfolio from a one brand to a multi-brand business with innovation contributing more than 20% of incremental net revenueLed the trade marketing team that won the Dutch retail ‘Oscar’ (Indistributie Award) in 2014Led the launch of Kornuit, the fastest growing lager brand in the Netherlands; won the SABMiller global award for sustainable marketingWon 2 SABMiller global marketing awards for De Klok Lager, fastest growing economy beer brand in the Netherlands
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Group Innovation Director
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Oct 2008 - Jan 2013
Led several high profile global innovation platforms, including Light Beer, Women, Brewed Soft Drinks and Craft BeerBrought together a highly disparate community of innovation practitioners, and built a cohesive network with an aligned agendaBuilt innovation coaching & best practice-programme, anchoring it as an essential commercial capability within the businessDesigned and implemented world-class global programme of unique sensory research (example: product landscaping) to anchor all SABMiller product innovation through true differentiationRe-launched stage-and-gate process with successful adoption of latest best practice and systemsLed commercial coaching programme of newly acquired Foster’s business, integrating their practices with those of SABMillerConceptualised and led the creation of the global positioning tool
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The South African Breweries
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South Africa
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Food and Beverage Services
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700 & Above Employee
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Marketing Manager
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2006 - 2008
Led the Marketing response plan to the loss of the Amstel brand in South Africa, resulting in the launch of Hansa Marzen Gold (reaching 600,000hl in its first year) Won the Managing Director’s Award for Best Commercial campaign in SAB (2008) Led the Marketing response plan to the loss of the Amstel brand in South Africa, resulting in the launch of Hansa Marzen Gold (reaching 600,000hl in its first year) Won the Managing Director’s Award for Best Commercial campaign in SAB (2008)
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Tiger Brands
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South Africa
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Manufacturing
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700 & Above Employee
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Marketing Manager
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2001 - 2005
Led successful core brand renovation project (total re-launch of a portfolio of 200 SKUs and the launch of 50 new SKUs, including 2 major launches with capital investment of over £4m), creating two new premium sub-categories, which DairyBelle still lead today Won Best Campaign award for most effective brand activation Led successful core brand renovation project (total re-launch of a portfolio of 200 SKUs and the launch of 50 new SKUs, including 2 major launches with capital investment of over £4m), creating two new premium sub-categories, which DairyBelle still lead today Won Best Campaign award for most effective brand activation
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Management Trainee
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Jan 1999 - Apr 2001
Built models for category and shopper marketing in several culinary categories Early career: Sales representative Built models for category and shopper marketing in several culinary categories Early career: Sales representative
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Education
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1993 - 1998
North-West University / Noordwes-Universiteit
LLB, Law
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