Experience

Forward Media Türkiye
• Türkiye
• Advertising Services
• 1 - 100 Employee
• Performance Marketing Director

  • Aug 2022 - Present


Kendi işim

• Türkiye
• Non-profit Organizations
• 700 & Above Employee

• Freelance Consultant

  • Apr 2020 - Present

  Managed traffic acquisition activities including bid management, budget allocation and optimization trough various traffic sources like: - Google Adwords: search, display, dynamic re-marketing and shopping campaigns. - Facebook Ads: regular newsfeed/RHS ads and dynamic product ads - Google Marketing Platform: Bid Management and optimization, Creative management, Create custom attribution and Verification - Retargeting: experience with almost all the best retargeting networks - Display Advertising: various media websites Show less



SEM

• Spain
• Mining
• 1 - 100 Employee

• Programmatic Buying Account Strategist

  • Jan 2016 - Mar 2020

  Managed display campaign including bid management, budget allocation and optimization with DoubleClick • DoubleClick Bid Manager: Bid Management and optimization • DoubleClick Campaign Manager: Creative management, Create custom attribution and Verification • Execute and manage online media campaigns for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns etc) • Handle daily campaign maintenance including questions regarding tracking and status of various campaigns • Work with media partners to ensure accurate platform implementation when building private marketplaces • Troubleshoot issues on all pre-production and live campaigns • Support the Account Manager in overseeing and resolve weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines • Reporting responsibility and data analytics Show less



Lidyana.com

• Türkiye
• Retail
• 1 - 100 Employee

• Online Marketing Executive

  • Aug 2013 - Jan 2016

  Managed traffic acquisition activities including bid management, budget allocation and optimization trough various traffic sources like: - Google Adwords: search, display, dynamic re-marketing and shopping campaigns. - Facebook Ads: regular newsfeed/RHS ads and dynamic product ads - Retargeting: experience with almost all the best retargeting networks - Display Advertising: various media websites - Affiliate marketing: worked with all local affiliate networks Optimization for conversions (like orders, signups, installs) on website traffic, online advertisement bidding, mobile app install sources, on-site campaigns and landing pages. Mobile marketing experience such as on-app & install tracking, push notification planing, store optimization, mobile app install campaigns trough Google Adwords (Admob), Facebook Ads, Twitter Ads, Affiliate networks and mobile traffic networks. Performing KPI focused analyses on analytics tool like Google Analytics, Adjust, Qlikview and internal data. Building custom reports for tracking process and reporting to Marketing Director. Experience about planning and executing e-mail marketing campaigns. Know-how about: email campaign creation, email automation processes and ESPs. Planned, documented and managed development process of various online marketing projects with internal and external IT teams. Managed creative design process for online advertising campaigns. Show less



KALE Group

• Türkiye
• Wholesale Building Materials
• 1 - 100 Employee

• Intern

  • May 2012 - Oct 2012

  - Planning and execution of the purchase process - Obtaining at the best prices with the market research and relationship management - Prepare regular reports on company studies - Planning and execution of the purchase process - Obtaining at the best prices with the market research and relationship management - Prepare regular reports on company studies



Sisecam

• Türkiye
• Glass, Ceramics and Concrete Manufacturing
• 700 & Above Employee

• Intern

  • Jun 2011 - Aug 2011

  - Preparing regular production schedule - Planning new manufacturing processes - Investigation of new production technologies - Preparation of regular reports on the studies - Preparing regular production schedule - Planning new manufacturing processes - Investigation of new production technologies - Preparation of regular reports on the studies