Gipson James

Marketing Communication & Digital Strategy Manager at Billion Bees FX International LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Bengaluru, IN

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Experience

    • United Arab Emirates
    • Financial Services
    • 1 - 100 Employee
    • Marketing Communication & Digital Strategy Manager
      • Sep 2023 - 4 months

      Dubai, United Arab Emirates As the Marketing and Communications Manager at Billion Bees, I spearhead the company's marketing strategies with a primary focus on digital channels. My role involves: Developing and Implementing Marketing Strategies: Crafting comprehensive marketing plans that align with the company's goals. Focusing on innovative digital communication strategies to enhance brand presence and engagement. Leading Design Initiatives: Overseeing the design and production of marketing materials… Show more As the Marketing and Communications Manager at Billion Bees, I spearhead the company's marketing strategies with a primary focus on digital channels. My role involves: Developing and Implementing Marketing Strategies: Crafting comprehensive marketing plans that align with the company's goals. Focusing on innovative digital communication strategies to enhance brand presence and engagement. Leading Design Initiatives: Overseeing the design and production of marketing materials, including digital content, ensuring they adhere to brand guidelines and effectively communicate our message. Digital Communication Mastery: Utilizing a range of digital platforms (such as social media, email campaigns, and our company website) to deliver compelling marketing messages. Continuously adapting strategies to leverage emerging digital trends and technologies. Cross-Functional Collaboration: Working closely with different departments to ensure a cohesive marketing approach. Collaborating with sales, product development, and customer service teams to align marketing efforts with broader company objectives. Analytics and Reporting: Regularly analyzing the effectiveness of our marketing campaigns using key metrics. Using data-driven insights to refine strategies and achieve better engagement and ROI. Team Leadership and Development: Leading a dynamic team of marketing professionals. Fostering a creative and productive work environment that encourages innovation and growth. Show less

    • Digital Marketing Manager
      • Sep 2023 - 4 months

      As the Marketing and Communications Manager at Billion Bees, I spearhead the company's marketing strategies with a primary focus on digital channels. My role involves: Developing and Implementing Marketing Strategies: Crafting comprehensive marketing plans that align with the company's goals. Focusing on innovative digital communication strategies to enhance brand presence and engagement. Leading Design Initiatives: Overseeing the design and production of marketing materials… Show more As the Marketing and Communications Manager at Billion Bees, I spearhead the company's marketing strategies with a primary focus on digital channels. My role involves: Developing and Implementing Marketing Strategies: Crafting comprehensive marketing plans that align with the company's goals. Focusing on innovative digital communication strategies to enhance brand presence and engagement. Leading Design Initiatives: Overseeing the design and production of marketing materials, including digital content, ensuring they adhere to brand guidelines and effectively communicate our message. Digital Communication Mastery: Utilizing a range of digital platforms (such as social media, email campaigns, and our company website) to deliver compelling marketing messages. Continuously adapting strategies to leverage emerging digital trends and technologies. Cross-Functional Collaboration: Working closely with different departments to ensure a cohesive marketing approach. Collaborating with sales, product development, and customer service teams to align marketing efforts with broader company objectives. Analytics and Reporting: Regularly analyzing the effectiveness of our marketing campaigns using key metrics. Using data-driven insights to refine strategies and achieve better engagement and ROI. Team Leadership and Development: Leading a dynamic team of marketing professionals. Fostering a creative and productive work environment that encourages innovation and growth. Show less

    • Ireland
    • Financial Services
    • Digital Consultant
      • Mar 2020 - 3 years 10 months

      Dublin City, County Dublin, Ireland

    • Ireland
    • Accounting
    • 1 - 100 Employee
    • Digital Consultant
      • Mar 2020 - 3 years 10 months

      Dublin, County Dublin, Ireland

    • India
    • Retail
    • 100 - 200 Employee
    • Assistant Manager - Digital Marketing
      • Apr 2022 - Jul 2023

      Bengaluru, Karnataka, India ●Successfully drove online sales through performance marketing campaigns on platforms like Google Ads and Facebook Ads for esteemed brands such as William Penn, Lapis Bard, and Sheaffer. ●Implementing effective email marketing strategies to engage and nurture customer relationships. ●Collaborated with Montblanc on their Happy Holiday campaign, leveraging Facebook and Instagram to sell 65 products, yielding 312,020.65 in revenue and a robust ROAS of 3.28.

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Sr. Executive - Digital Media
      • Nov 2019 - Apr 2022

      Ernakulam, Kerala, India ●Led the execution of impactful digital campaigns for prominent clients including Bikerland 2020, Zero Degree - OSAC2020, Muthoot Honda, Arya Bhangy Honda, Savebox, Oxygen The Digital Expert, Good Day Toothpaste, and Palat Foods. ●Employed a comprehensive range of digital marketing techniques to achieve client objectives. 1. Bikerland 2020 Digital Campaign 2. Digital Advertisement (Zero Degree -OSAC2020 Campaign) 3. Muthoot Honda (Digital Campaign) 4. Arya Bhangy Honda (Digital… Show more ●Led the execution of impactful digital campaigns for prominent clients including Bikerland 2020, Zero Degree - OSAC2020, Muthoot Honda, Arya Bhangy Honda, Savebox, Oxygen The Digital Expert, Good Day Toothpaste, and Palat Foods. ●Employed a comprehensive range of digital marketing techniques to achieve client objectives. 1. Bikerland 2020 Digital Campaign 2. Digital Advertisement (Zero Degree -OSAC2020 Campaign) 3. Muthoot Honda (Digital Campaign) 4. Arya Bhangy Honda (Digital Campaign) 5. Savebox (Digital Campaign) 6. Oxygen The Digital Expert (Digital Campaign) 7. Good Day Toothpaste (Digital Campaign) 8. Palat Foods (Digital Campaign) Show less

    • United Arab Emirates
    • Retail
    • 700 & Above Employee
    • Digital Marketing Executive
      • Jul 2018 - Aug 2019

      India ●Responsible for promoting the Lulu Hypermarket Retail Division through effective digital marketing strategies. ●Leveraged various digital marketing techniques to enhance brand visibility and drive customer engagement. ●Successfully worked on CSR campaigns, including "Lulu Flower for the Future," focusing on promoting sustainable practices and environmental consciousness. ●Actively contributed to the promotion of events such as "Lulu Little Chef," "Lulu Beauty Fest," and "Lulu Flower… Show more ●Responsible for promoting the Lulu Hypermarket Retail Division through effective digital marketing strategies. ●Leveraged various digital marketing techniques to enhance brand visibility and drive customer engagement. ●Successfully worked on CSR campaigns, including "Lulu Flower for the Future," focusing on promoting sustainable practices and environmental consciousness. ●Actively contributed to the promotion of events such as "Lulu Little Chef," "Lulu Beauty Fest," and "Lulu Flower Fest" through digital marketing efforts. ●Played a vital role in generating excitement, attracting attendees, and ensuring the success of these events. Show less

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Search Engine Optimizer
      • Aug 2017 - Jul 2018

      United States ●Managed search engine optimization (SEO) projects for clients based in the USA, including Lumaxis.net, Séchoir Beauty Bar, Osmotherapeutics, and Fast Cash Title Loans. ●Engaged in regular discussions with clients to understand their goals and requirements. ●Suggested and implemented effective SEO strategies to improve online visibility and organic search rankings for client websites. ●Provided recommendations to clients based on industry best practices and ongoing SEO… Show more ●Managed search engine optimization (SEO) projects for clients based in the USA, including Lumaxis.net, Séchoir Beauty Bar, Osmotherapeutics, and Fast Cash Title Loans. ●Engaged in regular discussions with clients to understand their goals and requirements. ●Suggested and implemented effective SEO strategies to improve online visibility and organic search rankings for client websites. ●Provided recommendations to clients based on industry best practices and ongoing SEO analysis. ●Successfully helped clients achieve higher search engine rankings and increased organic traffic to their websites. Show less

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Internet Marketing Specialist
      • Jun 2016 - Apr 2017

      ●Successfully executed internet marketing campaigns for diverse projects, such as Superbeing.in, Biverah Hotel, Wohlphysio, Crystal Staffing Solutions, Pulimoottil Silks, Lilaq Boutique, Mermaid Hotel Cochin, and Yoursalesbot. ●Employed a wide range of internet marketing techniques to enhance brand awareness and drive customer acquisition.

    • India
    • Hospitality
    • 100 - 200 Employee
    • SEO Analyst
      • Mar 2015 - Jun 2016

      Ernakulam ●Successfully executed internet marketing campaigns for diverse projects, such as Superbeing.in, Biverah Hotel, Wohlphysio, Crystal Staffing Solutions, Pulimoottil Silks, Lilaq Boutique, Mermaid Hotel Cochin, and Yoursalesbot. ●Employed a wide range of internet marketing techniques to enhance brand awareness and drive customer acquisition.

    • India
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • SEO trainee
      • Dec 2014 - Jan 2015

Education

  • Mahatma Gandhi University
    Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
    2011 - 2014

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