Giovanni Sommavilla Vigna
Content Strategist at Tag Manager Italia- Claim this Profile
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Bio
Credentials
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Inbound Marketing
HubSpot AcademyJan, 2021- Nov, 2024 -
Advanced Google Analytics
GoogleJan, 2018- Nov, 2024
Experience
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Tag Manager Italia
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Italy
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Technology, Information and Internet
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1 - 100 Employee
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Content Strategist
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Jul 2021 - Present
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YourTarget
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Switzerland
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Advertising Services
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1 - 100 Employee
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Content Specialist & Copywriter
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Feb 2020 - Jul 2022
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Semrush Italia
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United States
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Advertising Services
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1 - 100 Employee
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Contributor
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Apr 2020 - Jun 2022
Autore per il blog ufficiale: ►https://it.semrush.com/blog/competitor-personas-modello/ ►https://it.semrush.com/blog/contenuti-data-driven/ Autore per il blog ufficiale: ►https://it.semrush.com/blog/competitor-personas-modello/ ►https://it.semrush.com/blog/contenuti-data-driven/
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NIER Ingegneria SpA SB
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Italy
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Business Consulting and Services
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100 - 200 Employee
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Communication Responsible
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Oct 2020 - Jul 2021
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PTS srl
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Italy
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IT Services and IT Consulting
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1 - 100 Employee
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J. Digital Communication & Marketing Manager
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Feb 2019 - Oct 2020
► Marketing and communication strategies for the four different business units (Printing, Visual, Labels, Disposal) ► Content strategy and (SEO)copywriting ► Social media management and Digital PR ► Data analysis and Data mining ► Advertising plan and Campaign management ► Sales team coordination and communication materials ► Marketing and communication strategies for the four different business units (Printing, Visual, Labels, Disposal) ► Content strategy and (SEO)copywriting ► Social media management and Digital PR ► Data analysis and Data mining ► Advertising plan and Campaign management ► Sales team coordination and communication materials
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Search On Media Group
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Italy
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Technology, Information and Internet
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1 - 100 Employee
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Content Specialist e Ufficio Stampa
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Nov 2016 - Jan 2019
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WMF - We Make Future
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Italy
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Internet Publishing
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1 - 100 Employee
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Content Specialist, Copywriter e Ufficio Stampa
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Nov 2016 - Jan 2019
► communication strategies and brand awareness, ► copywriting and content marketing for: landing page, web site pages, editorial plan, creativities, radio spot, script video, brochure' contents, ► email marketing campaigns management, planning and analysis, ► news, press release and Digital PR, ► data analysis. ► communication strategies and brand awareness, ► copywriting and content marketing for: landing page, web site pages, editorial plan, creativities, radio spot, script video, brochure' contents, ► email marketing campaigns management, planning and analysis, ► news, press release and Digital PR, ► data analysis.
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Discorsivo
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Italia
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Coordinator and Editor
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Jan 2014 - Sep 2018
Discorsivo is a web magazine that I manage together with 3 colleagues. "Altronascente" is my section on Discorsivo: here I write articles and posts about letterature, art and web marketing, digital communication. Sometimes I try to mix all them together: marketing is really succesful when talks the language of people and poetry. Discorsivo is a web magazine that I manage together with 3 colleagues. "Altronascente" is my section on Discorsivo: here I write articles and posts about letterature, art and web marketing, digital communication. Sometimes I try to mix all them together: marketing is really succesful when talks the language of people and poetry.
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Zucchelli Arrigo srl
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Italy
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Furniture and Home Furnishings Manufacturing
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Communication Assistant
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May 2015 - Jun 2017
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Collettivo HMCF
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Italia
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Contributing Writer
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Sep 2014 - Sep 2015
I had the opportunity to set up my own section about poetry, books and publishing houses, within this fantastic and eclectic community. This experience was not just an extension of copywriting skills, but a social, collective commitment: write something about something with a constructive aim. I had the opportunity to set up my own section about poetry, books and publishing houses, within this fantastic and eclectic community. This experience was not just an extension of copywriting skills, but a social, collective commitment: write something about something with a constructive aim.
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Education
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CXL
SEO driven editorial calendar -
Digital Combat Academy
Corso Marketing Digitale -
HubSpot Academy
Inbound Marketing -
HubSpot Academy
Content Strategy -
Talent Garden Innovation School
Master Business Data Analysis -
Università di Bologna
Laurea Magistrale -
Università di Bologna
Laurea Triennale