Head of Partnerships

• Sep 2022 - Present

In my role as Head of Partnerships with Sawell Holdings LTD, I am responsible for developing, implementing, and overseeing robust strategies and marketing campaigns to boost brand awareness, increase audience, and facilitate expansion for specific partners’ products/services. It is my duty to create/execute efficient strategic plans to maintain continuous progress towards organisational targets in line with partner goals and objectives. Below are my Key Contributions in this role: • Maximised conversion by 30% through an increase of Agent workload by introducing new clients, creating new pricing structure/commissions models, and adding new tools to incentivize promote and support business. • Identified and secured new partnership opportunities by tracking market trends and competitor activities consistently. • Enhanced overall efficiency by examining existing partnerships’ performance and highlighting areas for improvement. Show less

Global Partners Manager

• Feb 2018 - Sep 2022

In my role as Global Partners Manager with Pepperstone EU, I was responsible for forecasting expected sales/profits for existing and new products, as well as providing annual sales quotas for regions, resulting in the establishment of effective sales targets. It was my duty to report on key KPIs related to lead and opportunity waterfalls to maintain a consistent closed loop between marketing and sales. I also performed accurate reporting and analysis to assure the highest level of quality for lead and pipeline data. Furthermore, my responsibility in this role included developing new and innovative sales strategies to properly approach and engage each customer segment, resulting in sales improvement. Below were my Key Contributions in this role: • Strengthened partner business, introduced pre-approved pricing structure for offshore IBs,executed reactivation project with regional sales offices, restored MAM offering, and boosted IB conversion for 30%+. • Directed end-to-end operations related to global B2B sales with a $20M monthly turnover for 7 offices across the globe, including Australia, Bahamas, Cyprus, Dubai, Germany, Kenya, and the UK. • Ensured seamless promotions and led acquisitions in collaboration with marketing teams. • Improved joint selling and marketing strategies for revenue growth within the partner ecosystem in close collaboration with partners and internal teams, encompassing sales, customer success, marketing, legal,product, and engineering. Show less

Head of IB Partnership EMEA

• Sep 2012 - Nov 2017

In my role as Head of IB Partnership EMEA with IronFX LTD, I was hired to organise training sessions for team members to enhance professional and organisational skills with a keen focus on quality delivery, resulting in confidence, product knowledge, and communication skills improvement. I supervised all activities related to the recruitment of the sales team, whilst ensuring top talent acquisition. Below were my Key Contributions in this role: • Confirmed profitability of all deals by forming and negotiating terms, such as rates and payable schedule. • Expanded network and reach of country managers across all target markets by leading accurate research and developing strategies. Show less

Account Manager

• Jun 2010 - Oct 2011

In my role as Account Manager with Pokerstars, I was responsible for overseeing all related operations to build/maintain an active client portfolio in compliance with rules and regulations. My duty was to comprehend client needs through effective communication to present relevant products and services, causing a lift in sales. Below were my Key Contributions in this role: • Acquired new accounts and built a comprehensive clientele base, whilst keeping a keen focus on organisational success. • Increased regional client deposits substantially by demonstrating competent performance in charge of phone and emails. Show less

Customer Service Agent

• Sep 2009 - May 2010

Manage large amounts of incoming phone calls Generate sales leads. Identify and assess customers’ needs to achieve satisfaction Build sustainable relationships and trust with customer accounts through open and interactive communication. Provide accurate, valid and complete information by using the right methods/tools. Meet personal/customer service team sales targets and call handling quotas. Handle customer complaints, provide appropriate solutions and alternatives within the time limits; follow up to ensure resolution. Keep records of customer interactions, process customer accounts and file documents. Follow communication procedures, guidelines and policies Take the extra mile to engage customers. Show less

Assistant Communications Manager

• Sep 2008 - Aug 2009