Experience

Redibra

• Brazil
• Advertising Services
• 1 - 100 Employee

• Coordenador de marketing

  • Mar 2023 - Present

• Licensing Marketing

  • Jan 2022 - Mar 2023



MSP - Mauricio de Sousa Produções

• Brazil
• Entertainment Providers
• 200 - 300 Employee

• Commercial Coordinator - Internacional

  • Feb 2020 - Nov 2021

  - Responsible for brand expansion in the United States through partners and licensing; - Negotiation of branded content on streaming platforms; - Monitoring brand performance in online and offline channels; - Responsible for the development, execution and coordination of international holidays and events; - Prospecting future partners and sellers for licensing and marketplace; - Branding planning for brand internationalization; - 360o planning of product launches in the international market; - Responsible for budget and investment management; - Interface with the designers in-house, financial, commercial team, licensees and external clients. Show less

• Jr and Plain Marketing Analyst

  • Aug 2017 - Feb 2020

  - Responsible for the development, execution and coordination of events such as CCXP, Expo Licensing Brazil and Las Vegas and other fairs; - Acting in the preparation of briefings for POS campaigns, visual merchandising, actions and partnerships; - Creation and support to deliver and monitor suppliers KPI's; - Interface with the in-house of designers, financial, commercial team, licensees and external clients;- Elaboration and management of actions with licensees, responsible for events calendar, product launches, retail campaigns, POS activations, seasonal actions; - Presentation of results for retail actions, events, fairs, CRM and seasonal campaign calendar; - Supervision and review of press operations, creation of briefings and approvals of campaign releases; - Experience with influencer marketing and projects with influencers; - Market and competition analysis, ensuring competitive positioning for brands; Show less



Johnny Rockets

• United States
• Restaurants
• 700 & Above Employee

• Jr. Marketing and Events Analyst

  • Dec 2015 - Mar 2017

  - Responsible for managing and generating content for the brand's social networks (Facebook and Instagram). -Monitoring metrics for customer development and engagement. -Report of sales per store to the headquarters in the United States. - Negotiation and prospection of new franchisees and partnerships with suppliers; - Responsible for analyzing data/metrics/KPIs; - Creating and organizing events for franchise fairs and brand presentation. - Manage marketing tools and platforms; Show less

• Marketing Internship

  • Mar 2015 - Dec 2015

  - Responsible for managing and generating content for the brand's social networks (Facebook and Instagram), in addition to monitoring metrics for development and customer engagement;- Assisting the Marketing Manager in the development of campaigns and events with the Shopping Centers, magazines and partnerships with suppliers, participating in the process of structuring campaigns and responsible for monitoring results;- Sales report per store for the headquarters in the United States.- Metrics tracking for customer development and engagement; Show less



Walt Disney World

• United States
• Entertainment Providers
• 700 & Above Employee

• Work Exchange

  • Dec 2014 - Mar 2015

  - 3-month exchange living in Orlando (Florida), working in the area of entertainment and service to visitors to the parks; - Attended courses at Walt Disney University focused on Marketing, Customer Experience and Customer Service; - 3-month exchange living in Orlando (Florida), working in the area of entertainment and service to visitors to the parks; - Attended courses at Walt Disney University focused on Marketing, Customer Experience and Customer Service;



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Event Organization

  • May 2014 - Jul 2014

  - Acting in the organization of the 2014 World Cup event for Adidas employees, promoting engagement and endomarketing actions; - Acting in the UFC events promoting marketing actions for visitors and potential customers; - Acting in the organization of the 2014 World Cup event for Adidas employees, promoting engagement and endomarketing actions; - Acting in the UFC events promoting marketing actions for visitors and potential customers;