Social Media Officer

• Mar 2023 - Present

Digital Marketing Manager

• Aug 2022 - Mar 2023

As Digital Marketing Manager, my key responsibilities are: - Acquisition: Paid ads on Meta, Google and YouTube - Organic Growth: Leading on the SEO optimisation on Google and YouTube- Digital Fundraising: Email journeys, landing pages optimisation, paid ads on Meta and Google (including YouTube)- Social Media: Leading on Animal Equality’s Social Media strategy- Measure, evaluate, analyse, test and refine current strategies and performance of digital campaigns- Report, analyse and define fundraising and communications objectives- Budget management for media buying - Copywriting- Develop design and video concepts - Line Management: one direct report Show less

Digital Marketing Coordinator

• Feb 2021 - Aug 2022

Founded in 2006, Animal Equality is an international organisation working with society, governments and companies to end cruelty to farmed animals.As Digital Marketing Coordinator, my key responsibilities were: - Acquisition: Paid ads on Meta, Google and YouTube - Organic Growth: SEO optimisation on Google and YouTube - Digital Fundraising: Email journeys, landing pages optimisation, re-marketing ads on Meta, Google and YouTube - Measure, evaluate, analyse, test and refine current strategies and performance of digital campaigns- Report, analyse and define fundraising objectives- Budget management for media buying - Copywriting- Develop design and video concepts Show less

CRM Manager

• Sep 2020 - Jan 2021

Founded in 1998, Sweaty Betty’s goal is to empower women through fitness and beyond by providing them with the best fit and fabric, as well as an amazing sisterhood community. As CRM Manager my responsibilities were: • Lead the global communications, including road mapping, designing & delivering global CRM strategy. • Develop new communication strategies to support customer retention - multi step, multi-channel programmes that build customer engagement, lifetime value and support business KPIs. • Develop a clear segmentation strategy, identifying the key drivers of profitability, loyalty, and churn. • Embed “Test, Learn & Optimise” into all activity - ensuring we are always building our knowledge and driving performance with all campaigns. • Work closely with the digital & trade teams to optimise customer journeys across the website. • Manage the Direct Marketing strategy & budgets across all market • Oversee the introduction of a new loyalty program across our global markets. Developing the short, and long-term strategy for this program with the team. • Report daily, weekly & quarterly on all global CRM marketing activity and share with the wider business. Reviewing these results to create initiatives, optimise and continually improve returning performance. • Champion returning customers within the business & report against returning customer targets put in place. • Work collaboratively with the Data Analyst on data insights for our returning customers, lifetime value & frequency reports and campaign results. • Understand the customer data flows of the business, where the data is being sent & seek opportunities to optimise flows & working with ESP and technical teams to achieve this. • Managing a team of two, in the delivery of CRM strategy and execution. Show less

CRM Campaign Manager

• Jan 2019 - May 2020

As CRM Campaign Manager and Project Lead of the Global Private Sale/Sale project, my key responsibilities were: - Define the sales strategy together with Global & Digital Retail based on previous performance, target and company vision;- Define visual concept; - Lead cross-functional teams (E-com, Merchandising, Customer Service, Analytics, Content, SEA, SEO, Media and Logistics, Global Retail and Global Retail Operations);- Provide strategic consultation to the 33 markets involved globally (EMEA, APAC and NCSA);- Plan and execute Email, SMS, Telephone and Print campaign globally for the sale season; - Implement Email and SMS campaign in Hybris SAP; - Define communication and customer acquisition/retention strategies to leverage on the sale sensitive customer base; - Set up and implement new user cases for segmentation; - Define and implement AB testing scenarios in order to optimize communication strategy and targeting; - Collecting and handling customer data; - Analyze campaigns performance with Google Analytics and Business Intelligence (BIS) and report to all relevant stakeholders;- Report to Senior Management on the overall sale performance and discuss action steps for further optimizing net sales; - Brief and manage external agencies; - Budget management Show less

Jr. CRM Campaign Manager

• May 2018 - Dec 2018

As CRM Campaign Manager for the Global Private Sale/Sale projects @HUGO BOSS, my key responsibilities were: - Define SALE strategy together with Global & Digital Retail based on previous performance, target and company vision;- Define SALE seasonal visual concept; -Manage and coordinate the overall project including all relevant stakeholders globally (Shop Management, Merchandising, Customer Service, Analytics, Onsite, SEA, SEO, Media and Logistics, Global Retail and Global Retail Operations);- Manage the relationship with all the relevant markets involved (EMEA, APAC and NCSA);- Plan and execute Newsletters, SMS, Telephone and Print campaign globally for the SALE season; - Implement Newsletter and SMS campaign in Hybris SAP; - Collecting and handling customer data; - Analyze campaigns performance with Google Analytics and Business Intelligence (BIS) and report to all relevant stakeholders;- Plan and implement the SALE content Onsite using the CMS First Spirit; - Budget management Show less

Jr. Campaign Manager Digital Marketing Content - BOSS

• Jun 2017 - May 2018

As Campaign Manager within the Hugo Boss Digital Marketing Content Team my key responsibilities were: - Developing and planning global commercial campaigns together with Global Marketing team;- Aligning with the markets in EMEA, US and APAC in order to assure consistency among glocal communication strategies and activations;- Aligning with internal stakeholders in order to guarantee consistency within channels, naming Retail, Visual Merchandising, PR, CRM, Merchandising, Digital Retail, Social Media, Content, Brand, Digital and Print Media, SEO, SEA; - Monitoring and improving campaigns performance;- Managing hugoboss.com home page and brand pages as well as editorial content working daily with the content management system (CMS); - Briefing and managing external agencies; - Foto and video shooting management Show less

Global Digital Marketing Assistant - House Brands (Vogue Eyewear, Ray-Ban & Persol)

• Sep 2016 - Jun 2017

Luxottica Group is a market leader in the design, manufacture, and distribution of fashion, luxury, sports and performance eyewear. As Global Digital Marketing Assistant within the house brands team, my key responsibilities were: - Support the Brand, PR and Digital teams in the development and execution of global campaigns; - Development of the brand content strategy and glocal ads plans; - Coordination of the creative agencies during the development and execution of ATL, BTL, Digital and Social Media campaign; - Coordination of the local social media activations and ads; - Management of the global Social Media Vogue Eyewear profiles ( Facebook, Instagram, Twitter, Pinterest, Snapchat, Tumblr and YouTube); - Communication with the key-markets with a deep focus on local social activations; - Media Budget Management; - Photo Shooting/Video Management - Elaboration and monitoring of the digital assets of Ray-Ban.com and Persol.com; - Performance analysis of Ray-Ban.com and consequent implementation and optimization of its digital presence; - Performance analysis of Ray-Ban digital and CRM campaigns and consequent development of strategies to improve their impact and effectiveness Show less

Social Media Manager

• Jan 2015 - Dec 2015

Management of Facebook and Instagram profiles Event Organization and Promotion Management of Facebook and Instagram profiles Event Organization and Promotion

Digital Marketing Intern

• Jun 2015 - Sep 2015

INNESCA is a digital marketing and IT consultancy located in Padua. As a Digital Marketing Intern, my key responsabilities were: -Assistance on the development of a new digital venture; -Marketing research and SWOT analysis; -Competitors analysis and monitoring; -Identification and monitoring of the target audience; -Ideation of the overall marketing strategy, including all the digital platforms; -Copywriting and eDM planning; -Ideation and development of the digital assets Show less