Giovanna Bruno

Digital Marketing Analyst at MeltPrep
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT
Languages
  • inglese Professional working proficiency
  • italiana Native or bilingual proficiency
  • Portuguese Limited working proficiency

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Credentials

  • Marketing Management I
    University of Illinois at Urbana-Champaign| Coursera
    Jul, 2021
    - Nov, 2024
  • EFSET English Certificate 65/100 (C1 Advanced)
    EF Standard English Test (EF SET)
    May, 2021
    - Nov, 2024
  • concetti di base del marketing digitale
    Google Digital Academy (Skillshop)
    Aug, 2020
    - Nov, 2024
  • Heartsaver CPR AED - HC2025
    American Heart Association
    Nov, 2021
    - Nov, 2024

Experience

  • MeltPrep
    • Austria
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Digital Marketing Analyst
      • Jul 2021 - Present

      -Developed optimization strategies that increase the company's search engine results rankings;-Researched SEO keywords to use throughout the company's website and marketing materials;-Monitored daily performance metrics to understand SEO strategy performance;-Written compelling and high-quality website content, including blog posts and page descriptions;-Updated content and website links for maximum optimization and search engine rankings;-Communicated effectively, clearly, and creatively in both written and visual mediums on complex technical and scientific information to a general audience;-Developed content designed to highlight MeltPrep´s products and research and help elevate the company’s scientific reputation;-Collaborated with all the marketing team to create and implement MeltPrep’s science communication strategy;-Planned activities to build awareness of MeltPrep’s products and research among key stakeholders, such as academics and public health officials;-Created written and visual content for a wide range of media including print, online, and multimedia, together with all the marketing department;-Created and sent communication materials (eg. Newsletters, updates of the study document, etc.);-Developed and implemented a marketing strategy to optimally position MeltPrep´s products in the different indications;-Conducted marketing research to evaluate customer habits and market trends (using Google Analytics, Google Ads, and Google Search Console); -Supported the team in the development of Scientific Evidence, Scientific Communication and training, advisory boards, and key opinion leader engagement for targeted products.

  • San Giuseppe Moscati Hospital
    • Biotechnologist
      • Feb 2019 - Jul 2019

      Main responsibilities held in the Clinical Pathology department:- Collection and analysis of samples- Disposal of samples and tools used in the treatment phase- Transfer of samples to the laboratory for testing- Use of biomedical equipment to carry out analyzes of C reactive Protein, Homocysteine, CBC, ESR, Folic Acid, Antibodies, Creatinemia, BUN, Glycemia, Groupblood and Rh factor- Report the results obtained from the samples in the relevant softwares Main responsibilities held in the Clinical Pathology department:- Collection and analysis of samples- Disposal of samples and tools used in the treatment phase- Transfer of samples to the laboratory for testing- Use of biomedical equipment to carry out analyzes of C reactive Protein, Homocysteine, CBC, ESR, Folic Acid, Antibodies, Creatinemia, BUN, Glycemia, Groupblood and Rh factor- Report the results obtained from the samples in the relevant softwares

  • Leather Trend
    • United States
    • Textile Manufacturing
    • 1 - 100 Employee
    • Assistant Product Marketing Manager
      • Feb 2018 - Aug 2018

      -Organized the selling process: from the packaging choice to theproduct name, front-end development and final sales price.- Collaborated and supported the main Product Manager to improve themarketing campaigns for new products.- Developed sales strategies to promote a product line on social media.- Supervised the production, distribution and inventory of products.- Daily collaboration and consultations with customers, staff and suppliers.- Supervised and managed the budget available for each product line.

  • skin-a
    • Customer Care & Marketing Specialist
      • Sep 2016 - Aug 2017

      -Collected customers data, purchasing support, e-mail, and switchboard management. -Order collection, sorting, packaging, and entry into the computer system (CRM & RMP). -Used Gls, DHL, and Bartolini shipping platforms, Amazon warehouse update. -Created digital content for sales on Facebook, Instagram, Youtube. -Developed promotional campaigns on social media-Managed Google Ads, and planned marketing campaign-Took care of Google My Business, Google Search Console -Collected customers data, purchasing support, e-mail, and switchboard management. -Order collection, sorting, packaging, and entry into the computer system (CRM & RMP). -Used Gls, DHL, and Bartolini shipping platforms, Amazon warehouse update. -Created digital content for sales on Facebook, Instagram, Youtube. -Developed promotional campaigns on social media-Managed Google Ads, and planned marketing campaign-Took care of Google My Business, Google Search Console

Education

  • Università degli Studi del Sannio-Benevento
    Laurea Magistrale LM, Biotecnologie Genetiche e Molecolari
    2020 - 2022
  • Università degli Studi del Sannio-Benevento
    Bachelor's degree in Biotechnology, Biotechnology
    2017 - 2020
  • Liceo artistico P. Anania De Luca
    Interior Design, Design and visual communication
    2010 - 2015

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