Experience

YOUniversal Group

• Italy
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Leader

  • Jul 2019 - Present

  Responsible for providing direction, guidance and leadership to a marketing department. - Development and implementation of the marketing strategy for new and existing products.- Overseeing implementation of the Marketing strategy - including campaigns, competitor research, setting budgets and finance.- Working closely with company’s teams to meet objectives by providing them with appropriate tools and materials.- Guiding the day to day activities of the marketing team.- Ensuring that the marketing objectives are implemented by the marketing team.- Developing and delivering marketing and communications strategies for the organisation.

• Digital Marketing Supervisor

  • Nov 2016 - Present

  Responsible for developing, implementing, tracking and optimizing digital marketing campaigns across all digital channels. Supervised digital marketing activities across 7 markets (EU + US).- Plan SEM, social media and display advertising campaigns- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Brainstorm new and creative growth strategies- Plan, execute, and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize user experience- Responsible for budgeting and reporting- Coached junior team members

• Digital Marketing Specialist

  • Apr 2014 - Present

  Market UK & USResponsible for creating, managing , analyzing and optimizing PPC campaigns and Display advertising campaigns on Google Adwords Yahoo, and Facebook to reach different goals.- Day/weekly/monthly performance reporting and forecasting- Bid management - Budget allocation and management- Performance monitoring- Keyword Research- Ad Copy Optimization

• Digital Marketing Specialist

  • Aug 2013 - Present

  Development, implementation, manage and optimize paid search, affiliate and social media campaigns for own & operated websites and various clients in the online publishing industry.Design campaigns framework, develop relevant ad copy and keywords, define landing pages that will maximize campaign performance, adjust bid pricing and/or daily budget strategies to meet ROI targets, track ongoing performance to ensure campaigns are working well on selected markets.Market ITManagement of pay per click campaigns on Google Adwords Yahoo, and Facebook.- Analysis of the target and the flow of research - Selection of keywords and editing of ads - Management and optimization of bids and budgets- Analysis and monitoring of results - Optimization of campaigns to achieve ROI - Optimization of landing pages - Implementation and management of lead generation



YOUNIVERSAL MEDIA S.R.L.

• Italy
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Trainer

  • Mar 2018 - Jul 2018

  In these months I supported the Dublin team on the training and start up of new activities. The main activities are:- Coached Dublin team members- Training on advertising platforms with traffic and conversion goals- Creation of procedures for the team’ organization- Support in identifying the best strategies to start new activities- Performance monitoring In these months I supported the Dublin team on the training and start up of new activities. The main activities are:- Coached Dublin team members- Training on advertising platforms with traffic and conversion goals- Creation of procedures for the team’ organization- Support in identifying the best strategies to start new activities- Performance monitoring



Expedia Inc

• SEM TRAINEE

  • Nov 2012 - May 2013

  SEM TRAINEE Marketing Department - The Search Engine Marketing Trainee will support the Team into all aspects of the daily marketing operations. Support to SEM activities, Forecasting and Reporting, Keyword Research activity, PPC Campaigns creation, Ad Copy Optimization. Grow keyword portfolio, manage the program with potentially millions of keywords and find new search venues to advertise in. Keywords portfolio optimization through testing with ad copy, landing pages, bidding strategies, negative keyword. Track, report, and analyze PPC initiatives and campaigns. Using Google AdWords tools for conceptualizing, creating, running PPC campaigns. Perform analysis, testing, and reporting of search marketing campaigns and provide recommendations based on traffic patterns, navigation paths, bounce rates, conversion trends, etc.



Mastercard

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Intern

  • Feb 2012 - Aug 2012

  6 months internship in MasterCard Italy - Marketing Department - Development of B2B/Bank Communication Materials particularly related to Activation & Usage Promotions, Sales Incentive Programs to drive Card penetration, In store visibility materials of Co-Marketing activities with Top Italian Merchants, Development of National Promotions leveraging on Sponsorship assets 6 months internship in MasterCard Italy - Marketing Department - Development of B2B/Bank Communication Materials particularly related to Activation & Usage Promotions, Sales Incentive Programs to drive Card penetration, In store visibility materials of Co-Marketing activities with Top Italian Merchants, Development of National Promotions leveraging on Sponsorship assets



Proposte

• manager

  • 2008 - 2012

  Management of family business, shopping clothes "Proposte": accounting, management of in-store communication and other marketing initiatives Management of family business, shopping clothes "Proposte": accounting, management of in-store communication and other marketing initiatives