Retail Steering Mercedes-Benz Cars

• Jun 2022 - Present

Definition and monitoring of Mercedes-Benz network sales targets. District Manager support in managing the achievement of sales targets. Monitoring of qualitative targets related to the retail development of the sales network (retention and TSPI - Team Sales Performance Index). Definition and monitoring of Mercedes-Benz network sales targets. District Manager support in managing the achievement of sales targets. Monitoring of qualitative targets related to the retail development of the sales network (retention and TSPI - Team Sales Performance Index).

Campaign Delivery Manager

• Sep 2021 - Jun 2022

Campaign Delivery Manager for Jaguar Land Rover retailers: - Based on Global priorities and local client plans, management of annual brand plan with quarterly campaigns set up - Management of client brief to cross-channel campaign plan, based on local audience insights and priorities - Help to identify relevant global content assets for local adaptation, coordinating localization activities to drive highly effective campaigns - Management of the production workflow tool of Accenture Global Operations Hub (Mumbai Studio team) or local suppliers, for the following assets: TVC, radio, POS, OOH, DOOH, print, digital - Collaboration with analytics specialists on optimization, key learnings and best practice based on campaign data Show less

Retail account for Jaguar Land Rover

• Sep 2019 - Aug 2021

Retail account for Jaguar Land Rover Italy retailers: - Realization of corporate identity materials that guarantee uniformity and consistency between HQ and countries - Definition of national communication campaigns; - Implementation of exclusive communication campaigns for the entire JLR network; - Ad hoc communication activities in order to follow the individual JLR retailers need; - Retail events; - Dealer Network analysis and activity Reports; - Management and monitoring of the following communication assets: TVC, radio, press, OOH, DOOH, edm and banner. - Consistency check on Google Ads dealer ads - Management of an intern resource Show less

Coordinatore e-commerce

• Aug 2019 - Sep 2019

Junior Account

• Feb 2018 - Jan 2019

*Land of Fashion client ATL, BTL, digital and social communication. *Mercedes-Benz Cars client Realization and delivery plan for national campaigns, broadcasting of the Digital Signage content. * Mercedes-Benz Vans client Dealer account support, ad hoc campaign management, analysis of justifications. Reporting and competitor analysis. *Land of Fashion client ATL, BTL, digital and social communication. *Mercedes-Benz Cars client Realization and delivery plan for national campaigns, broadcasting of the Digital Signage content. * Mercedes-Benz Vans client Dealer account support, ad hoc campaign management, analysis of justifications. Reporting and competitor analysis.

Writer & collaborator

• Jan 2015 - Sep 2015