Experience

DottoreLondon
• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee
• Founder and Director

  • Oct 2014 - Present


Infopro Digital

• France
• Technology, Information and Internet
• 700 & Above Employee

• Marketing Communications and Engagement

  • Jun 2015 - Apr 2018

  • Increasing engagement rates throughout different communication channels to ensure existing clients are retained. • Increasing the return on investment of paid subscription marketing. • Creation and publication of all marketing material in line with the brand strategy. • Planning and implementation of promotional campaigns in order to attract new customers and prospects. • Managing and improving lead generation campaigns in order to create opportunities for the Product Sales Team. • Monitoring and reporting on effectiveness of marketing communications. • Maintaining effective internal communications to ensure that all relevant departments are kept informed of marketing activities. Show less



Incisive Media

• United Kingdom
• Media Production
• 300 - 400 Employee

• Client Engagement Specialist

  • May 2014 - Jun 2015

  • Managing relationships and driving engagement with new/existing corporate and single-subscribers. • Analysis of client engagement data through Scout Analytics. • Collecting of usage-insights from clients through outbound calls and email communication. • Reporting of insights in-order to inform broadly applicable solutions. • Close co-ordination and collaboration with other departments, particularly with marketing and sales to achieve higher engagement rates. • Processing orders for single and corporate subscriptions on Full Achieve, Achieve and the CMS. Show less



The Millinery House Events

• Events Services

• Marketing and Communications Manager

  • Jul 2013 - Jul 2014

  • Creation of marketing and communication strategies, online and offline. • Development of marketing analysis. • Production of marketing plans and delivery of online communication campaigns. • Development of brand strategy; online and offline. • Consultation on web development and design. • Coordination of the communication team (Press Office, PR manager and community manager). • Creation and supervision of communication tools’ production (newsletter, blog, social media, media relations, materials for events) • Evaluation of campaigns results by using analytics, and use of this insight to formulate plans. • Project management (online communication and events). Show less



Layoutweb Ltd

• United Kingdom
• Advertising Services

• Business Development Manager

  • Mar 2013 - May 2014

  • Creation of business plans and sales strategy according to company sales goals and profitability • Development of action plans for effective search of sales leads and prospects • Following up new business opportunities and setting up meetings • Responsible for heading up the company's expansion in new markets • Development and implementation of marketing plans • Creation of proposal presentations according to prospect's need • Building relationships with prospects • Creation and negotiation of commercial agreements Show less



Atlantis Healthcare

• United States
• Medical Practices
• 1 - 100 Employee

• Solutions Executive

  • Sep 2012 - Dec 2012

  Assistant in developing patients’ educational programmes and materials to ensure projects were developed to the clients requirements, on-time and within budget. Clients: Roche, Astra Zeneca, Warner Chilcott, Merck Sharp & Dohme Assistant in developing patients’ educational programmes and materials to ensure projects were developed to the clients requirements, on-time and within budget. Clients: Roche, Astra Zeneca, Warner Chilcott, Merck Sharp & Dohme



London Metropolitan Business School / ESCEM Ecole de Management

• Master

  • Sep 2011 - Sep 2012

  MA/MSc in International Marketing and Communications Courses included: Marketing Research, Services Marketing, International Marketing Communications, International Brand Management, Public Relations, International Negotiations, Sponsorship, New Media Marketing, Measuring Advertising Effectiveness, The Future of Marketing and Agencies, Communication Skills. Dissertation: ‘Consumer Engagement with Sensitive Products Online: Durex’ MA/MSc in International Marketing and Communications Courses included: Marketing Research, Services Marketing, International Marketing Communications, International Brand Management, Public Relations, International Negotiations, Sponsorship, New Media Marketing, Measuring Advertising Effectiveness, The Future of Marketing and Agencies, Communication Skills. Dissertation: ‘Consumer Engagement with Sensitive Products Online: Durex’



Proposte

• Italy
• Retail

• Account Manager and Strategic Media Planner

  • Feb 2010 - Jul 2011

  • BTL Communication: team working and work scheduling. Constant communication with clients and creatives of the agency. • Local and national media strategies and media buying. Clients: Self (DIY); Bonaventura Maschio (Distillates); Banca di Cherasco (Banking) • BTL Communication: team working and work scheduling. Constant communication with clients and creatives of the agency. • Local and national media strategies and media buying. Clients: Self (DIY); Bonaventura Maschio (Distillates); Banca di Cherasco (Banking)



Adv Activa SRL

• Account Executive

  • Jan 2008 - Feb 2010

  • ATL, BTL and Corporate Identity Communication: team working and work scheduling. Constant communication with clients and creatives of the agency keeping on top of multiple projects, and managing them with a high attention. • Media planner Clients: Fastweb (mobile communications); UGF (assurance and banking); IMQ (certifications); Rolex, Diadora (Sportwear) • ATL, BTL and Corporate Identity Communication: team working and work scheduling. Constant communication with clients and creatives of the agency keeping on top of multiple projects, and managing them with a high attention. • Media planner Clients: Fastweb (mobile communications); UGF (assurance and banking); IMQ (certifications); Rolex, Diadora (Sportwear)



Universal McCann

• 1 - 100 Employee

• Media Planner

  • Apr 2007 - Mar 2008

  • Schedule of national and international media plans • Media buyer • Drafted presentation’s documents to the clients • Pre- and post-analysis of media campaigns Clients: Martini Bacardi; Jack Daniel’s and Xbox Microsoft • Schedule of national and international media plans • Media buyer • Drafted presentation’s documents to the clients • Pre- and post-analysis of media campaigns Clients: Martini Bacardi; Jack Daniel’s and Xbox Microsoft