Experience

R+W

• Italy
• Design Services
• 1 - 100 Employee

• Brand Management and PR Officer

  • Oct 2020 - Present

  Public relations and brand management officer for design companies: strategic consulting for communication projects and events, product development, public relations and press office. Public relations and brand management officer for design companies: strategic consulting for communication projects and events, product development, public relations and press office.



Associazione Italiana Ambasciatori del Gusto

• Italy
• Non-profit Organizations
• 1 - 100 Employee

• Press Officer

  • May 2017 - Jul 2019



Hill+Knowlton Strategies

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Marketing & Communication Account

  • Dec 2015 - Dec 2016

  Professional experience in public relations, international press office and marketing. In the last three years I worked with Hill+Knowlton Strategies, a global public relations and integrated communications agency, where I handled the press office of clients as McDonald's Italia, Campari Group, IHG InterContinental Hotels Group and EF English Live. In 2013, I was part of the start up international press office for Expo Milano 2015, where I successfully operated on the international media (The Financial Times, The New York Times, O Globo, Le Figaro, The Guardian, CBS, El Mundo), to create awareness on the Universal Exhibition in Milan. As Marketing & Communication Account, I performed the following tasks: • Management of Marketing and Communication projects in food and beverage industry, travel, education third sector • Media relations, public relations, new product launches and events organization • Participation in tenders for new business, creative development and drafting of communication plans • Drafting and diffusion of press releases and press material • Constant contact with journalists of the Italian press: food, lifestyle, chronicle luxury, travel, work, finance (La Repubblica, Il Corriere della Sera, Vanity Fair, Affari Italiani; How To Spend It) • Review and analysis of press clippings • Organization and management of events with media and influencers to promote brands and products Among clients: McDonald's, Ronald McDonald House Charities, InterContinental Hotels Group (IHG), Campari Group, EF Inglese Live. Show less



EXPO 2015 S.p.A.

• Italy
• Civic and Social Organizations
• 1 - 100 Employee

• Expo 2015 International Press Office Consultant

  • Sep 2013 - Oct 2015

  Member of the international press office start-up for Expo Milano 2015: • Operational Coordinator of the media relations team for managing the international press • Organization and management of interviews for Expo’s spokesperson • Organization of two press trips for the presentation of the Universal Exhibition to 40 foreign journalists (Le Figaro, O Globo, National Geographic, Lonely Planet..) • Editing and diffusion of press releases and press material through media lists • Constant contact with foreign journalists (print, radio, web and TV) • Responsible for the foreign press presence during events related to Expo Milano 2015 • Review and analysis of press clippings Show less



Lamescolanza Sas

• Roma, Italia

• Editing, web content, social networking

  • Apr 2013 - Sep 2013

  • Daily updating of the news website "La Mescolanza" and Cesarelanza.com • Content creation and editing • Review and editing of the business monthly magazine "L’Attimo Fuggente" • Editorial collaboration for the book “Elogio del gioco d’azzardo” by Cesare Lanza • Daily updating of the news website "La Mescolanza" and Cesarelanza.com • Content creation and editing • Review and editing of the business monthly magazine "L’Attimo Fuggente" • Editorial collaboration for the book “Elogio del gioco d’azzardo” by Cesare Lanza



Capalbio Libri 2012

• Capalbio (GR)

• Senior Account

  • Jan 2012 - Sep 2012

  • Research activities of authors for book presentations and direct contact with publishers • Management of relations with authors during the event and coordination of commercial sales of individual book presentations. • Research activities of authors for book presentations and direct contact with publishers • Management of relations with authors during the event and coordination of commercial sales of individual book presentations.



Cattleya Srl

• Italy
• Movies, Videos, and Sound
• 100 - 200 Employee

• Stage

  • Sep 2011 - Dec 2011

  • I supported the press office and marketing team, with back-office activities, for advertising campaign and it's promotional materials. • Updating and managing the contents of Cattleya official website • Social Media Management of Cattleya Facebook channel for the promotion of the upcoming movie. • Conceiving of buzz and viral marketing strategies. • Daily updating of the news website "La Mescolanza" and Cesarelanza.com • Content creation and editing Review and editing of the business monthly magazine "L’Attimo Fuggente" • Social Media Management for the promotion of the upcoming movie • Ideation of buzz and viral marketing strategies Show less



Zig Zag I Libri

• Capalbio

• Bookshop Manager

  • Jan 2011 - Sep 2011

  • Direct contact with the public and distributors • In charge of editorial choices of the bookstore, of accounting and management of marketing and promotional activities • Organization of conferences, acoustic concerts and book presentations • Direct contact with the public and distributors • In charge of editorial choices of the bookstore, of accounting and management of marketing and promotional activities • Organization of conferences, acoustic concerts and book presentations