Gio Maletti
Creative Director / Copywriter at Freelance, Self Employed- Claim this Profile
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Bio
Tristan Fitzgerald
If you need a creative thoroughbred who will give you big, impactful campaign ideas and demonstrate excellent copy craft, Gio is your man. I worked with him for a year, and he repeatedly delivered on both these things. He’s also a creative, compassionate leader who can keep smiling through challenging times, able to navigate complex briefs and daunting MLR hurdles. I’ve seen him work across a range of pharma and healthcare clients, showing range and adaptability you’ll only get from seasoned talent. I wish Gio well and would work with him again in a heartbeat!
Julie Sun Bawden
I was lucky to have Gio as my creative director partner for 2+ years at Berlin Cameron. Gio is a talented creative leader and writer and truly cares about the work. He is extremely collaborative and always comes up with a clever creative solution to even the stickiest challenges. A big thinker who always pushes us and our clients to go beyond our comfort zones, Gio helped elevate our agency work to higher level.
Tristan Fitzgerald
If you need a creative thoroughbred who will give you big, impactful campaign ideas and demonstrate excellent copy craft, Gio is your man. I worked with him for a year, and he repeatedly delivered on both these things. He’s also a creative, compassionate leader who can keep smiling through challenging times, able to navigate complex briefs and daunting MLR hurdles. I’ve seen him work across a range of pharma and healthcare clients, showing range and adaptability you’ll only get from seasoned talent. I wish Gio well and would work with him again in a heartbeat!
Julie Sun Bawden
I was lucky to have Gio as my creative director partner for 2+ years at Berlin Cameron. Gio is a talented creative leader and writer and truly cares about the work. He is extremely collaborative and always comes up with a clever creative solution to even the stickiest challenges. A big thinker who always pushes us and our clients to go beyond our comfort zones, Gio helped elevate our agency work to higher level.
Tristan Fitzgerald
If you need a creative thoroughbred who will give you big, impactful campaign ideas and demonstrate excellent copy craft, Gio is your man. I worked with him for a year, and he repeatedly delivered on both these things. He’s also a creative, compassionate leader who can keep smiling through challenging times, able to navigate complex briefs and daunting MLR hurdles. I’ve seen him work across a range of pharma and healthcare clients, showing range and adaptability you’ll only get from seasoned talent. I wish Gio well and would work with him again in a heartbeat!
Julie Sun Bawden
I was lucky to have Gio as my creative director partner for 2+ years at Berlin Cameron. Gio is a talented creative leader and writer and truly cares about the work. He is extremely collaborative and always comes up with a clever creative solution to even the stickiest challenges. A big thinker who always pushes us and our clients to go beyond our comfort zones, Gio helped elevate our agency work to higher level.
Tristan Fitzgerald
If you need a creative thoroughbred who will give you big, impactful campaign ideas and demonstrate excellent copy craft, Gio is your man. I worked with him for a year, and he repeatedly delivered on both these things. He’s also a creative, compassionate leader who can keep smiling through challenging times, able to navigate complex briefs and daunting MLR hurdles. I’ve seen him work across a range of pharma and healthcare clients, showing range and adaptability you’ll only get from seasoned talent. I wish Gio well and would work with him again in a heartbeat!
Julie Sun Bawden
I was lucky to have Gio as my creative director partner for 2+ years at Berlin Cameron. Gio is a talented creative leader and writer and truly cares about the work. He is extremely collaborative and always comes up with a clever creative solution to even the stickiest challenges. A big thinker who always pushes us and our clients to go beyond our comfort zones, Gio helped elevate our agency work to higher level.
Experience
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Xamarin Developer
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United Kingdom
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Software Development
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400 - 500 Employee
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Creative Director / Copywriter
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Oct 2022 - Present
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Evoke
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United States
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Advertising Services
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400 - 500 Employee
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Creative Director
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Feb 2021 - Oct 2022
Creative lead on Imbruvica, Atrium, Ferring and Cimzia. Pinch hitter on multiple brands and pitches across the agency. Creative lead on Imbruvica, Atrium, Ferring and Cimzia. Pinch hitter on multiple brands and pitches across the agency.
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TBWA Chiat & Freelance
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Greater New York City Area
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Creative Director
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Aug 2018 - Feb 2021
Pitch and concept work for TBWA Chiat, Area 23, Saatchi & Saatchi Wellness, McCann Health, GSW, Evoke, Oberland, Prudential, InTouch Group and Evoke. I was at TBWA from October of 2019 to June 2020, where we redefined what migraine advertising could be with a campaign for AJOVY. I also worked on Repatha, Heartline (J&J/Apple), Lynparza and Palforzia. I started freelancing for Evoke in February 2021 and took a fulltime position shortly afterward. Pitch and concept work for TBWA Chiat, Area 23, Saatchi & Saatchi Wellness, McCann Health, GSW, Evoke, Oberland, Prudential, InTouch Group and Evoke. I was at TBWA from October of 2019 to June 2020, where we redefined what migraine advertising could be with a campaign for AJOVY. I also worked on Repatha, Heartline (J&J/Apple), Lynparza and Palforzia. I started freelancing for Evoke in February 2021 and took a fulltime position shortly afterward.
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Berlin Cameron
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United States
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Advertising Services
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1 - 100 Employee
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Creative Director
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Jan 2016 - Aug 2018
Creative lead on Capital One and National Kidney Foundation, responsible for national and local campaigns including experiential, broadcast, digital, social and print. These pieces of business grew during my tenure, and together with my partner I expanded the creative department from four people to ten. Creative lead on Capital One and National Kidney Foundation, responsible for national and local campaigns including experiential, broadcast, digital, social and print. These pieces of business grew during my tenure, and together with my partner I expanded the creative department from four people to ten.
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Xamarin Developer
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United Kingdom
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Software Development
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400 - 500 Employee
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Creative Director
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Jan 2014 - Jan 2016
Freelancer at Berlin Cameron, iCrossing, Laird + Partners, NBC Universal, Velocity, and The Terri & Sandy Solution. You name it, I did it: from financial content and plus-size lingerie banners to broadcast for Pepsi and campaigns for Voya and Capital One. I created Voya's Baby campaign while I was at iCrossing, turning a 2 week writing job into a year long project on which I helped oversee all creative elements of a viral campaign. Freelancer at Berlin Cameron, iCrossing, Laird + Partners, NBC Universal, Velocity, and The Terri & Sandy Solution. You name it, I did it: from financial content and plus-size lingerie banners to broadcast for Pepsi and campaigns for Voya and Capital One. I created Voya's Baby campaign while I was at iCrossing, turning a 2 week writing job into a year long project on which I helped oversee all creative elements of a viral campaign.
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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Creative Director
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Jul 2013 - Feb 2014
At McCann I co-led creative on Joe's Crab Shack, Romano’s Macaroni Grill and Nestle Waters (six brands across North America, including Poland Spring, Arrowhead and Ozarka). Oh, and I worked on a ton of pitches. At McCann I co-led creative on Joe's Crab Shack, Romano’s Macaroni Grill and Nestle Waters (six brands across North America, including Poland Spring, Arrowhead and Ozarka). Oh, and I worked on a ton of pitches.
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Senior Writer / Creative Director
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Mar 2008 - Jun 2013
I joined JWT as a senior writer in 2008. In the five years I was there I did some great work, got promoted to Creative Director, and was one of WPP's High Potential candidates in 2012 - a small group chosen from around the world for exceptional work. Clients included Rolex, HSBC, Kleenex, AARP Insurance and T. Rowe Price. I also worked on Cadbury's, Nestlé, Listerine, De Beers, Smirnoff, Baileys, Schick, Tourism Ireland, USABA, Ecpat and for my sins, Jose Cuervo. I joined JWT as a senior writer in 2008. In the five years I was there I did some great work, got promoted to Creative Director, and was one of WPP's High Potential candidates in 2012 - a small group chosen from around the world for exceptional work. Clients included Rolex, HSBC, Kleenex, AARP Insurance and T. Rowe Price. I also worked on Cadbury's, Nestlé, Listerine, De Beers, Smirnoff, Baileys, Schick, Tourism Ireland, USABA, Ecpat and for my sins, Jose Cuervo.
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Guitar Tech & Freelance Writer
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May 2004 - Mar 2008
After we moved to the States, I totally switched directions and became the resident guitar tech at Manny's Music - the store where Eric Clapton, Jimi Hendrix and Jimmy Page would hang out and play at when they were in New York. It was a rush working on guitars in a place with such a huge musical legacy. I got back into writing in 2006, and tried my hand at pretty much everything. I wrote half a novel about an ad man having a mid-life crisis before deciding the world really didn't need a novel about an ad man having a mid-life crisis. I contributed to the book "Archtop Guitars: The Journey from Cremona to New York”, and I wrote articles for publications like 20th Century Guitar and TFH. Show less
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Publicis Groupe
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France
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Advertising Services
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700 & Above Employee
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Senior Copywriter
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Apr 2003 - Mar 2004
Johannesburg, South Africa. Senior creative on the team that won the SAB/Miller business for the agency. Johannesburg, South Africa. Senior creative on the team that won the SAB/Miller business for the agency.
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Senior Copywriter
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Oct 2001 - Apr 2003
Brands included Audi, Avis, Coca-Cola, IBM and SAP Brands included Audi, Avis, Coca-Cola, IBM and SAP
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Bester Burke D'arcy
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South Africa
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Copywriter
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Jan 2001 - Oct 2001
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Copywriter
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Feb 2000 - Jan 2001
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Education
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University of Johannesburg
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