Gio Logua

The Studio Creative Producer at Delinian
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Contact Information
Location
London, England, United Kingdom, UK
Languages
  • Russian Native or bilingual proficiency
  • Georgian Limited working proficiency
  • English Full professional proficiency

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Experience

    • Information Services
    • 100 - 200 Employee
    • The Studio Creative Producer
      • Jan 2022 - Present

      Key Responsibilities:• Working with and advising clients (internal and occasionally external) on indicative design lead times, the iterative process and our consultative approach.• Managing a team of internal graphic designers, photographers and videographers based in various global locations, as well as allocation and management of external freelancers.• Creating digital marketing content for post and upcoming events, conferences, webinars, etc.• Working closely with other marketing team members, content creators, event producers and sales team members to brainstorm existing and new projects, provide additional solutions and ideas, as well as any additional training.• Build new concepts and create digital strategy plans. Show less

    • Digital Marketing and Platform Manager
      • Dec 2020 - Present

      Key Responsibilities:• Guide and develop the day day-to-day activities of the Marketing Team and Marketing Manager, overseeing the complete operations of the company's marketing activities.• Assist the Marketing Department to solve any problems that arise, acting as the subject matter expert and support person for all marketing related difficulties.• Design and develop cost effective and creative marketing campaigns which achieve positive financial results and encourage customer interaction.• Build and develop the company's marketing strategy across different media channels such as social media and print advertising.• Generate regular reports to manage the effectiveness of existing marketing campaigns, determining key KPIs, and presenting this information to the Board of Directors.• Manage the marketing budget including forecasting, tracking and analysis of return on investment, alongside ensuring efficient spending while keeping the company marketing strategy at the forefront.• Vendor management including negotiating prices and contracts with external media agencies and selecting potential media partners for future collaborations• Staff management including assigning duties, completing appraisals, providing effective training, staff recruitment, and motivating and supporting the Marketing Team Show less

    • Events Delivery Consultant
      • Jan 2020 - Dec 2020

    • United Kingdom
    • Business Consulting and Services
    • Head of Events Operations, Programming and Marketing
      • Jan 2016 - Dec 2019

      Remit to build brand awareness and market position, including producing repeat conferences and marketing campaigns. • Increased client market exposure by approximately 20%, by creating outstanding and engaging events through research, identification and management of speakers, influencers and industry leaders. • Expanded client customer acquisition by balancing and managing 3 types of marketing trio (paid, earned, owned media). • Continue to maximise fundraising impact of our clients in order for them to create their products and services, by identifying, introducing and building strong relationships with investors; this includes identifying conferences, summits and other events, mapping the routes and creating roadshow plans, thus also minimising costs and maximising client exposure. • Boosted completion of project deadlines by speeding up internal and external processes, achieved through the coordination of marketing and logistic activities with on-site and remote team members. • Improved consistency of brand message across all channels and marketing materials by creating a brand book which defines company colour schemes, personalised email signatures and visual imagery. • Reduced outsourcing costs of marketing materials including copy and design by a minimum of £5,000 per website, by bringing skills in-house. This includes website UX and UI, social media channels, emails campaigns, promotional materials • Further increased cost savings and continue to accurately forecast budget expenses for the business by preparing and managing monthly and quarterly P&Ls for marketing and conferences. • Expanded market share of the business by researching new market segments, identifying opportunities and targeting key trends. Show less

    • United Kingdom
    • Legal Services
    • 1 - 100 Employee
    • Head Of Operations
      • Jan 2014 - Jan 2016

      KR Group is a legal and financial support services business. Initially hired as paralegal to support a leading barrister, promoted to Head of Operations working alongside the Managing Director to develop the sales and operations strategy. • Increased fee income by 35% in 12 months from successful client financial applications and legal cases by expanding and developing a team of 16 sales and operations people. • Increased brand exposure of the company and attracted new partners and clients by researching and analysing legal and financial conferences for sales team participation. • Improved the client UX (user experience) and increased the number of client applications by working closely with the marketing web development teams to reduce time spent by clients on filling out applications. • Increased client numbers and client tenure by analysing and minimising company risks to develop and implement an APF (Advanced Payment Facility) for high risk applicants, thus enabling in-house investment. • Lowered customer wait times and helped the business reduce idle time by restructuring inbound calls to connect clients to the correct departments immediately. Show less

    • United Kingdom
    • Education
    • 1 - 100 Employee
    • Project Manager
      • Jan 2012 - Jan 2014

      • Increased the speed of the student enrolment process and general management of both current and new students by helping implement the student management system. • Boosted the number of student applications by introducing discount vouchers via Groupon. • Used IT systems to keep track of people and progress. • Recruited and managed specialists and sub-contractors for my team. • Monitored specialists and sub-contractors to ensure guidelines and quality were maintained. • Oversaw accounting, costing and billing. • Assisted with visa applications and invitations for the overseas students. Show less

Education

  • University of Westminster
    Certified Digital Marketing Professional
    2019 - 2019
  • Университет "Синергия"
    Specialist Degree, Finance and Credit
    2003 - 2008

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