Gino Silva

Copywriter and Support at Email Meter
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Contact Information
us****@****om
(386) 825-5501
Location
Barcelona, Catalonia, Spain, ES

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Copywriter and Support
      • May 2018 - Present

      Led all Content Marketing efforts. Undertook keyword research, planning and writing of posts, and tracked results via analytics. Completed 'Content Sprint', where I published 25 pieces of content in a month. Wrote freelancer briefs for posts we outsourced. Where appropriate, I used AI to help streamline post creation. Saw thousands of impressions within the first few weeks. Responsible for writing regular Marketing email campaigns. Created monthly 'email benchmark report', analyzing data from users to find a narrative. Brought us a steady stream of leads each month. Learnt what I needed to undertake whole process myself: Created Figma template with designer for all future emails, fitting our design system. Learned Stripo, Sendgrid and Sendinblue to create all campaigns from start to finish. This cut the number of people involved and streamlined the process. Worked on UI/UX copy such as error messages, alerts, tooltips, onboardings and more. Undertook user research to ensure clarity and direction. Worked with our Product Manager and Designer, learning how best to collaborate. Created customer stories, guides and other materials for the Sales and Customer Success teams. Founding Support agent. Created all saved replies, and wrote our help center from scratch. Programmed a self-service bot to answer questions out-of-hours. As the in-house copy specialist, I checked copy for all team members when needed. Show less

    • United States
    • Software Development
    • 1 - 100 Employee
    • Copywriter and Support
      • May 2018 - Present

  • IQVIA
    • Madrid Area, Spain
    • Team Coordinator
      • Oct 2017 - May 2018

      Responsible for maintaining the UK OneKey Healthcare Professional database, as well as responding to telephone requests for additions and updates from pharmaceutical representatives. Day-to-day includes data entry, telephoning various healthcare establishments for validation and inbound call/email handling. Responsible for a team of agents, coordinating and prioritising tasks to ensure completion within deadlines, answering any team queries and carrying out ongoing training/compiling of training documents. Show less

  • Esmeralda Te Ayuda
    • Barcelona Area, Spain
    • Psychic Assistant
      • Jun 2017 - Oct 2017

      • Short term work for a 5 month stay in Barcelona. • Engaged with customers worldwide who were interested in our services, laying out the options and choosing the best for them. • Organised appointments with psychics and received feedback from clients, offering further sessions and closing package sales opportunities. • Pitched and consolidated amounts due into packages. • Short term work for a 5 month stay in Barcelona. • Engaged with customers worldwide who were interested in our services, laying out the options and choosing the best for them. • Organised appointments with psychics and received feedback from clients, offering further sessions and closing package sales opportunities. • Pitched and consolidated amounts due into packages.

  • Freelance
    • Istanbul, Turkey
    • English Teacher
      • Feb 2017 - Jun 2017

      • Practiced English with children, ages ranging from 3-13, using a variety of methods from academic to playing games. • Constantly challenged to think on my feet and be flexible with activities to keep children engaged. • Took care of all advertising and organisation of appointments with clients due to being freelance. • Practiced English with children, ages ranging from 3-13, using a variety of methods from academic to playing games. • Constantly challenged to think on my feet and be flexible with activities to keep children engaged. • Took care of all advertising and organisation of appointments with clients due to being freelance.

    • Spain
    • Outsourcing and Offshoring Consulting
    • 200 - 300 Employee
    • Customer Service Representative
      • May 2016 - Jan 2017

      • Closed warm and hot leads with resounding success, consistently number one sales agent and always well above target. • Managed all customer service enquiries, reassured upset customers and directed them to the correct department. • Closed warm and hot leads with resounding success, consistently number one sales agent and always well above target. • Managed all customer service enquiries, reassured upset customers and directed them to the correct department.

  • Print Zilly
    • Bournemouth, United Kingdom
    • Sales Associate
      • Oct 2011 - Aug 2015

      • Responsible for printing t-shirts and a variety of administrative tasks. • Helped with social media management and event planning. • Handled all customer service enquiries and issues with the manager to ensure both old and new clients were satisfied. • Responsible for printing t-shirts and a variety of administrative tasks. • Helped with social media management and event planning. • Handled all customer service enquiries and issues with the manager to ensure both old and new clients were satisfied.

  • Rozzi Vintage Furniture
    • Bournemouth, United Kingdom
    • Social Media Manager/Photographer
      • Sep 2009 - Sep 2011

      • Responsible for photographing restored vintage furniture for the shop website. • Managed all social media outlets for shop advertising. • Responsible for photographing restored vintage furniture for the shop website. • Managed all social media outlets for shop advertising.

Education

  • University of Plymouth
    Foundation degree, Photography
    2015 - 2016

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