Ginny Sweeney

News Director at KBMT/K-JAC 12News
  • Claim this Profile
Contact Information
Location
Beaumont, Texas, United States, US

Topline Score

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 1 ratings
  • (1)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

You need to have a working account to view this content. Click here to join now
JL Watkins

Ginny is an unbelievably hard working and talented individual. Talk about a self-starter! If she doesn't have a particular skill or knowledge, she will always "dive in" and acquire what she needs - always amongst tight deadlines and in a high pressure environment. She has a winning attitude and is someone that works well with just about everyone.

0

/5.0
/ Based on 0 ratings
  • (0)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

No reviews to display There are currently no reviews available.
You need to have a working account to view this content. Click here to join now

Experience

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • News Director
      • Aug 2021 - Present
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Executive Producer Special Projects
      • May 2018 - Aug 2021

      +Supervise Wichita’s largest Investigative unit of reporters and photographers. +Oversee general assignment reporters on stories with investigative angles. +Work with line producers to showcase special projects content with marketing plan. +Manage yearly story calendar, set schedules and deadlines. +Generate story ideas, research, manage multiple projects for investigative team. +Field producer-interviews, writing and editing special projects pieces. +Serve as Creative producer for unit promos and social content. +Review and edit scripts for accuracy, creative flow, and interest. +Coach investigative, general assignment reporters and photographers on writing, interview skills, editing and the value of branding. Show less

    • Creative Producer/Editor
      • Jun 2015 - Oct 2016

      +Write, produce and edit promos and campaigns for the St. Louis Cardinals, Indiana Pacers, St. Louis Blues & Kansas City Royals. +Help train editors on aspects of After Effects. +Shoot video content that aired across all major league digital networks. +Developed and produced nationally televised commercials for Girls On the Run and The Mission Continues charities. +Preseason marketing package development that covered on air, digital platforms and online. +Write, produce and edit promos and campaigns for the St. Louis Cardinals, Indiana Pacers, St. Louis Blues & Kansas City Royals. +Help train editors on aspects of After Effects. +Shoot video content that aired across all major league digital networks. +Developed and produced nationally televised commercials for Girls On the Run and The Mission Continues charities. +Preseason marketing package development that covered on air, digital platforms and online.

    • United States
    • Government Administration
    • 700 & Above Employee
    • Magazine Developer/Writer/Designer of Experience St. Louis Magazine
      • Jan 2014 - Jun 2016

      Co-Creator and producer of magazine owned and operated by the City of St. Louis called Experience St. Louis. +Writer of Technically Speaking, the tech portion of the magazine concentrating on city centric tech innovations. +Responsible for all layout and design of magazine including decision making on added value information. +Foster partnership and produced special edition magazine with KMOV CBS 4 in citywide End Violence campaign in Post-Ferguson St. Louis. Co-Creator and producer of magazine owned and operated by the City of St. Louis called Experience St. Louis. +Writer of Technically Speaking, the tech portion of the magazine concentrating on city centric tech innovations. +Responsible for all layout and design of magazine including decision making on added value information. +Foster partnership and produced special edition magazine with KMOV CBS 4 in citywide End Violence campaign in Post-Ferguson St. Louis.

    • Entertainment
    • 1 - 100 Employee
    • Media & Marketing Specialist
      • Mar 2013 - Jun 2016

      Independent contractor specializing in developing creative strategies for video based marketing and web solutions. A one-stop-shop including consultation, videography, writing & editing. + Research, budget and creation of client proposals. + Consultant for clients to assess company direction and strategy with regards to social media presence, content development & execution. + Videography, conduct interviews, script writing, editing & graphic design. + Production account manager for shoot & edit scheduling. + Diverse client portfolio: Blayzer Integrated Marketing, Phat Buddha Productions, One Legacy, St. Louis World’s Fare, This Way Ladies Gym & Spa. + Clients development and retention. Show less

    • United States
    • Broadcast Media Production and Distribution
    • Special Projects Producer/Editor
      • Aug 2011 - Mar 2013

      My editing prowess and keen instincts for timing lead me back to the news department to work with Houston's finest Investigative journalists. I consulted on standups, managed shoots, wrote and produced promos and put the final touches on stories before they hit air. I also was involved with the strategy required for story selection and placement to achieve the maximum reach.+ Initiate creative plan for Investigative and Special reports including graphics, online and in-show marketing, and reporter scripts.+ Production of long-forms shows: Rodeo Houston, Houston Texans Playoff Specials, Super Bowl & NBC Olympic Coverage. + Develop standard operating procedure for archiving of stock footage, story projects and for sharing video between editors in house and in the field.+ Station growth strategy team to set goals for future events and marketing efforts. Show less

    • Senior Promotion Producer
      • Jan 2007 - Aug 2011

      Some of KPRC Local 2's most important image campaigns were in my hands. Using my extensive knowledge of Final Cut Pro and After Effects, I took topicals, PSAs and long run imagine campaigns from concept to on air. I maintained partnerships with community partners and develop new ideas to introduce viewers to KPRC's social media presence.+ Consistent ratings growth in sweeps and for specific marketing campaigns including a 300% jump for Mid-Term elections & promotion of hit NBC shows.+ Sales commercial production and contract fulfillment.+ Coordinate and produce station creative campaigns and promotional stunts. + Strategically place promos with attention to audience demographics on KPRC, ThisTV and LATV.+ Media relations coordinator for events & organize video distribution, manage promotional content and brand identity. Show less

    • News Editor/Supervisor
      • Jun 2002 - Jan 2007

      My news business knowledge started here. Editing, managing feeds, people, and deadlines. I work best under the gun and that is reflected through my rise within the department from part-time editor to supervisor in a few short years.

Education

  • Sam Houston State University
    BFA, Radio-Television Broadcasting
    1998 - 2002

Community

You need to have a working account to view this content. Click here to join now