Ginny Sweeney
News Director at KBMT/K-JAC 12News- Claim this Profile
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Topline Score
Bio
JL Watkins
Ginny is an unbelievably hard working and talented individual. Talk about a self-starter! If she doesn't have a particular skill or knowledge, she will always "dive in" and acquire what she needs - always amongst tight deadlines and in a high pressure environment. She has a winning attitude and is someone that works well with just about everyone.
JL Watkins
Ginny is an unbelievably hard working and talented individual. Talk about a self-starter! If she doesn't have a particular skill or knowledge, she will always "dive in" and acquire what she needs - always amongst tight deadlines and in a high pressure environment. She has a winning attitude and is someone that works well with just about everyone.
JL Watkins
Ginny is an unbelievably hard working and talented individual. Talk about a self-starter! If she doesn't have a particular skill or knowledge, she will always "dive in" and acquire what she needs - always amongst tight deadlines and in a high pressure environment. She has a winning attitude and is someone that works well with just about everyone.
JL Watkins
Ginny is an unbelievably hard working and talented individual. Talk about a self-starter! If she doesn't have a particular skill or knowledge, she will always "dive in" and acquire what she needs - always amongst tight deadlines and in a high pressure environment. She has a winning attitude and is someone that works well with just about everyone.
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Experience
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KBMT/K-JAC 12News
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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News Director
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Aug 2021 - Present
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KAKE
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Food and Beverage Manufacturing
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1 - 100 Employee
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Executive Producer Special Projects
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May 2018 - Aug 2021
+Supervise Wichita’s largest Investigative unit of reporters and photographers. +Oversee general assignment reporters on stories with investigative angles. +Work with line producers to showcase special projects content with marketing plan. +Manage yearly story calendar, set schedules and deadlines. +Generate story ideas, research, manage multiple projects for investigative team. +Field producer-interviews, writing and editing special projects pieces. +Serve as Creative producer for unit promos and social content. +Review and edit scripts for accuracy, creative flow, and interest. +Coach investigative, general assignment reporters and photographers on writing, interview skills, editing and the value of branding. Show less
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Creative Producer/Editor
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Jun 2015 - Oct 2016
+Write, produce and edit promos and campaigns for the St. Louis Cardinals, Indiana Pacers, St. Louis Blues & Kansas City Royals. +Help train editors on aspects of After Effects. +Shoot video content that aired across all major league digital networks. +Developed and produced nationally televised commercials for Girls On the Run and The Mission Continues charities. +Preseason marketing package development that covered on air, digital platforms and online. +Write, produce and edit promos and campaigns for the St. Louis Cardinals, Indiana Pacers, St. Louis Blues & Kansas City Royals. +Help train editors on aspects of After Effects. +Shoot video content that aired across all major league digital networks. +Developed and produced nationally televised commercials for Girls On the Run and The Mission Continues charities. +Preseason marketing package development that covered on air, digital platforms and online.
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City of St. Louis
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United States
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Government Administration
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700 & Above Employee
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Magazine Developer/Writer/Designer of Experience St. Louis Magazine
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Jan 2014 - Jun 2016
Co-Creator and producer of magazine owned and operated by the City of St. Louis called Experience St. Louis. +Writer of Technically Speaking, the tech portion of the magazine concentrating on city centric tech innovations. +Responsible for all layout and design of magazine including decision making on added value information. +Foster partnership and produced special edition magazine with KMOV CBS 4 in citywide End Violence campaign in Post-Ferguson St. Louis. Co-Creator and producer of magazine owned and operated by the City of St. Louis called Experience St. Louis. +Writer of Technically Speaking, the tech portion of the magazine concentrating on city centric tech innovations. +Responsible for all layout and design of magazine including decision making on added value information. +Foster partnership and produced special edition magazine with KMOV CBS 4 in citywide End Violence campaign in Post-Ferguson St. Louis.
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Freelance Producer/Editor
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Entertainment
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1 - 100 Employee
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Media & Marketing Specialist
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Mar 2013 - Jun 2016
Independent contractor specializing in developing creative strategies for video based marketing and web solutions. A one-stop-shop including consultation, videography, writing & editing. + Research, budget and creation of client proposals. + Consultant for clients to assess company direction and strategy with regards to social media presence, content development & execution. + Videography, conduct interviews, script writing, editing & graphic design. + Production account manager for shoot & edit scheduling. + Diverse client portfolio: Blayzer Integrated Marketing, Phat Buddha Productions, One Legacy, St. Louis World’s Fare, This Way Ladies Gym & Spa. + Clients development and retention. Show less
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KPRC-TV
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United States
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Broadcast Media Production and Distribution
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Special Projects Producer/Editor
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Aug 2011 - Mar 2013
My editing prowess and keen instincts for timing lead me back to the news department to work with Houston's finest Investigative journalists. I consulted on standups, managed shoots, wrote and produced promos and put the final touches on stories before they hit air. I also was involved with the strategy required for story selection and placement to achieve the maximum reach.+ Initiate creative plan for Investigative and Special reports including graphics, online and in-show marketing, and reporter scripts.+ Production of long-forms shows: Rodeo Houston, Houston Texans Playoff Specials, Super Bowl & NBC Olympic Coverage. + Develop standard operating procedure for archiving of stock footage, story projects and for sharing video between editors in house and in the field.+ Station growth strategy team to set goals for future events and marketing efforts. Show less
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Senior Promotion Producer
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Jan 2007 - Aug 2011
Some of KPRC Local 2's most important image campaigns were in my hands. Using my extensive knowledge of Final Cut Pro and After Effects, I took topicals, PSAs and long run imagine campaigns from concept to on air. I maintained partnerships with community partners and develop new ideas to introduce viewers to KPRC's social media presence.+ Consistent ratings growth in sweeps and for specific marketing campaigns including a 300% jump for Mid-Term elections & promotion of hit NBC shows.+ Sales commercial production and contract fulfillment.+ Coordinate and produce station creative campaigns and promotional stunts. + Strategically place promos with attention to audience demographics on KPRC, ThisTV and LATV.+ Media relations coordinator for events & organize video distribution, manage promotional content and brand identity. Show less
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News Editor/Supervisor
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Jun 2002 - Jan 2007
My news business knowledge started here. Editing, managing feeds, people, and deadlines. I work best under the gun and that is reflected through my rise within the department from part-time editor to supervisor in a few short years.
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Education
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Sam Houston State University
BFA, Radio-Television Broadcasting