Ginger Hurmence

Equipment Marketing Coordinator at SEMI-TRAILER BIG BOX - ATLANTA - DALLAS
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Contact Information
us****@****om
(386) 825-5501
Location
Auburn, Georgia, United States, GE

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Experience

    • United States
    • Truck Transportation
    • 1 - 100 Employee
    • Equipment Marketing Coordinator
      • Mar 2018 - Aug 2019

      ● Design and create copy for digital ads using Publisher and Constant Contact ● Create and manage distribution of weekly email campaigns via Constant Contact ● Report and analyze email and fax campaign results and establish new goals to increase open and click-thru rates ● Work with Equipment Sales Managers to facilitate their sales goals ● Create and Post advertisements for equipment ● Marketing Research to find new leads and new industries to target ● Pull Database… Show more ● Design and create copy for digital ads using Publisher and Constant Contact ● Create and manage distribution of weekly email campaigns via Constant Contact ● Report and analyze email and fax campaign results and establish new goals to increase open and click-thru rates ● Work with Equipment Sales Managers to facilitate their sales goals ● Create and Post advertisements for equipment ● Marketing Research to find new leads and new industries to target ● Pull Database information into Excel Spreadsheets and manipulate data for sales team use ● Assist Vice President of Equipment Marketing with special projects as needed ● Database maintenance to increase volume of customer targets ● Track performance of marketing initiatives against sales goals to determine which channels are most effective ● Website maintenance to reflect current equipment inventory ● Edited images in Adobe Photoshop and enhanced the photos for digital ads ● Received marketing feedback from sales team and adjusted marketing strategies accordingly Show less ● Design and create copy for digital ads using Publisher and Constant Contact ● Create and manage distribution of weekly email campaigns via Constant Contact ● Report and analyze email and fax campaign results and establish new goals to increase open and click-thru rates ● Work with Equipment Sales Managers to facilitate their sales goals ● Create and Post advertisements for equipment ● Marketing Research to find new leads and new industries to target ● Pull Database… Show more ● Design and create copy for digital ads using Publisher and Constant Contact ● Create and manage distribution of weekly email campaigns via Constant Contact ● Report and analyze email and fax campaign results and establish new goals to increase open and click-thru rates ● Work with Equipment Sales Managers to facilitate their sales goals ● Create and Post advertisements for equipment ● Marketing Research to find new leads and new industries to target ● Pull Database information into Excel Spreadsheets and manipulate data for sales team use ● Assist Vice President of Equipment Marketing with special projects as needed ● Database maintenance to increase volume of customer targets ● Track performance of marketing initiatives against sales goals to determine which channels are most effective ● Website maintenance to reflect current equipment inventory ● Edited images in Adobe Photoshop and enhanced the photos for digital ads ● Received marketing feedback from sales team and adjusted marketing strategies accordingly Show less

    • United States
    • Industry Associations
    • 1 - 100 Employee
    • Seminar Coordinator
      • Feb 1998 - Dec 2018

      Coordinate educational seminars for the energy industry ● Determine training dates between customers and instructors ● Arrange shipment of course materials, evaluations and other logistics ● Negotiate, compose and execute contracts with customers and instructors ● Complete billing and process invoices for customers and instructors ● Collections ● Sales calls to new and past customers to generate new business ● Maintain database of potential customers Coordinate educational seminars for the energy industry ● Determine training dates between customers and instructors ● Arrange shipment of course materials, evaluations and other logistics ● Negotiate, compose and execute contracts with customers and instructors ● Complete billing and process invoices for customers and instructors ● Collections ● Sales calls to new and past customers to generate new business ● Maintain database of potential customers

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Executive Assistant
      • Aug 1994 - Aug 1997

      ● Work side by side with two executive sales agents ● Plan, coordinate and execute the sales of commercial buildings ● Design, compose and generate sales and marketing materials ● General administrative functions as needed ● Work side by side with two executive sales agents ● Plan, coordinate and execute the sales of commercial buildings ● Design, compose and generate sales and marketing materials ● General administrative functions as needed

    • United States
    • Construction
    • 400 - 500 Employee
    • Project Manager Assistant
      • Aug 1993 - Aug 1994

      ● Work side by side with construction project manager ● Assist with estimating all aspects of interior and exterior construction projects ● Coordinate material delivery and other aspects of subcontractors needs ● Monthly billing reports and all other administrative functions needed ● Work side by side with construction project manager ● Assist with estimating all aspects of interior and exterior construction projects ● Coordinate material delivery and other aspects of subcontractors needs ● Monthly billing reports and all other administrative functions needed

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