Ginger Hurmence
Equipment Marketing Coordinator at SEMI-TRAILER BIG BOX - ATLANTA - DALLAS- Claim this Profile
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Bio
Experience
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Semi-Trailer Big Box - Atlanta - Dallas
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United States
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Truck Transportation
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1 - 100 Employee
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Equipment Marketing Coordinator
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Mar 2018 - Aug 2019
● Design and create copy for digital ads using Publisher and Constant Contact ● Create and manage distribution of weekly email campaigns via Constant Contact ● Report and analyze email and fax campaign results and establish new goals to increase open and click-thru rates ● Work with Equipment Sales Managers to facilitate their sales goals ● Create and Post advertisements for equipment ● Marketing Research to find new leads and new industries to target ● Pull Database… Show more ● Design and create copy for digital ads using Publisher and Constant Contact ● Create and manage distribution of weekly email campaigns via Constant Contact ● Report and analyze email and fax campaign results and establish new goals to increase open and click-thru rates ● Work with Equipment Sales Managers to facilitate their sales goals ● Create and Post advertisements for equipment ● Marketing Research to find new leads and new industries to target ● Pull Database information into Excel Spreadsheets and manipulate data for sales team use ● Assist Vice President of Equipment Marketing with special projects as needed ● Database maintenance to increase volume of customer targets ● Track performance of marketing initiatives against sales goals to determine which channels are most effective ● Website maintenance to reflect current equipment inventory ● Edited images in Adobe Photoshop and enhanced the photos for digital ads ● Received marketing feedback from sales team and adjusted marketing strategies accordingly Show less ● Design and create copy for digital ads using Publisher and Constant Contact ● Create and manage distribution of weekly email campaigns via Constant Contact ● Report and analyze email and fax campaign results and establish new goals to increase open and click-thru rates ● Work with Equipment Sales Managers to facilitate their sales goals ● Create and Post advertisements for equipment ● Marketing Research to find new leads and new industries to target ● Pull Database… Show more ● Design and create copy for digital ads using Publisher and Constant Contact ● Create and manage distribution of weekly email campaigns via Constant Contact ● Report and analyze email and fax campaign results and establish new goals to increase open and click-thru rates ● Work with Equipment Sales Managers to facilitate their sales goals ● Create and Post advertisements for equipment ● Marketing Research to find new leads and new industries to target ● Pull Database information into Excel Spreadsheets and manipulate data for sales team use ● Assist Vice President of Equipment Marketing with special projects as needed ● Database maintenance to increase volume of customer targets ● Track performance of marketing initiatives against sales goals to determine which channels are most effective ● Website maintenance to reflect current equipment inventory ● Edited images in Adobe Photoshop and enhanced the photos for digital ads ● Received marketing feedback from sales team and adjusted marketing strategies accordingly Show less
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Association of Energy Engineers
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United States
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Industry Associations
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1 - 100 Employee
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Seminar Coordinator
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Feb 1998 - Dec 2018
Coordinate educational seminars for the energy industry ● Determine training dates between customers and instructors ● Arrange shipment of course materials, evaluations and other logistics ● Negotiate, compose and execute contracts with customers and instructors ● Complete billing and process invoices for customers and instructors ● Collections ● Sales calls to new and past customers to generate new business ● Maintain database of potential customers Coordinate educational seminars for the energy industry ● Determine training dates between customers and instructors ● Arrange shipment of course materials, evaluations and other logistics ● Negotiate, compose and execute contracts with customers and instructors ● Complete billing and process invoices for customers and instructors ● Collections ● Sales calls to new and past customers to generate new business ● Maintain database of potential customers
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Ben Carter Properties
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United States
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Real Estate
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1 - 100 Employee
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Executive Assistant
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Aug 1994 - Aug 1997
● Work side by side with two executive sales agents ● Plan, coordinate and execute the sales of commercial buildings ● Design, compose and generate sales and marketing materials ● General administrative functions as needed ● Work side by side with two executive sales agents ● Plan, coordinate and execute the sales of commercial buildings ● Design, compose and generate sales and marketing materials ● General administrative functions as needed
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Choate Construction Company
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United States
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Construction
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400 - 500 Employee
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Project Manager Assistant
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Aug 1993 - Aug 1994
● Work side by side with construction project manager ● Assist with estimating all aspects of interior and exterior construction projects ● Coordinate material delivery and other aspects of subcontractors needs ● Monthly billing reports and all other administrative functions needed ● Work side by side with construction project manager ● Assist with estimating all aspects of interior and exterior construction projects ● Coordinate material delivery and other aspects of subcontractors needs ● Monthly billing reports and all other administrative functions needed
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