Experience

eBay Australia

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Focus Category - P&A

  • Mar 2023 - Present



Olivebox Foods

• United Kingdom
• Food and Beverage Manufacturing

• Co-Founder

  • Jan 2022 - Dec 2022

  Explored emerging technology to benefit both people & planet, within the food industry, to allow more focus and effort into environmental clean-up initiatives. - Sustainable Product Range - Greater Supply Chain Traceability - Micro Fulfilment Solution - Last Mile Delivery Explored emerging technology to benefit both people & planet, within the food industry, to allow more focus and effort into environmental clean-up initiatives. - Sustainable Product Range - Greater Supply Chain Traceability - Micro Fulfilment Solution - Last Mile Delivery



GPC Asia Pacific

• Australia
• Motor Vehicle Manufacturing
• 300 - 400 Employee

• Chief Commercial Officer - Sparesbox

  • Jul 2019 - Dec 2021

  Additional teams and responsibilities - Purchasing - Customer Experience (Responsible for 20+ employees at this point) With the Sparesbox business being sold to GPC, integration as well profitability and growth became the key focusses for my role. - System and Sales and Range data integration and processes - Shared digital insights - Market, Competitors, Suppliers and Range - Alignment of pricing & promotional strategies. - Worked on extended range opportunities - Fulfillment opportunities and cost savings - Opportunities in Supplier base - Marketplace opportunities - eBay & Amazon - Strategic Online Plans with wider business Show less



Sparesbox

• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Chief Commercial Officer

  • Jan 2018 - Jun 2019

  Increased team and responsibility :- Performance marketing- Design & Content- Trading & Marketing- Suppliers

• General Manager of Retail and Merchandise

  • Feb 2016 - Jan 2018

  Sparesbox was a start-up business that was founded in 2014.I was hired to provide the retail experience for the business and drive the high growth that is essential for start-ups. - Created the retail function, team and processes including Content and Design.- Established standard data analysis and reporting on business performance, Competition and Market.- Established ways or working with all parts of the business - Tech, Marketing, Finance, Purchasing & Fulfilment.- Provided and executed strategic plans for growth via trading & marketing- Provided business forecasts and budget.- Built relationship and marketplace presence on eBay, providing a key partner for growth. Show less



Woolworths Supermarkets

• Australia
• Retail
• 700 & Above Employee

• Digital Trading & Merchandise Manager - Masters Home Improvement

  • Jun 2014 - Jan 2016

  Masters Home Improvement business was established by Woolworths Ltd, as direct competition for Bunnings in the Australian Hardware market in 2011. In 2012 it launched a full webstore which its competitors had yet to reach. Established the new role and function of Online Merchandising & Trading - Worked with all buying areas and suppliers to provide the full range and extended offerings online - Optimised ranges online - Content & Pricing - Built Trading & Marketing online processes and presence in the business to ensure a multi-channel strategy. - Creation of Online Trading and Marketing plans. - Establish Brand and Range presence on Ebay - Creation of a Online Retail Team - Range assistant, Marketing Assistant, Designer and Content Coordinator. Show less



Kmart Australia Limited

• Australia
• Retail
• 700 & Above Employee

• Merchandise Planner

  • May 2013 - Jan 2014

  Area of responsibility : Women's sleepwear, socks and hosiery. Optimising range & trading performance to achieve profitable sales growth, product range management, trade planning and execution, promotional management, reporting and analytics Area of responsibility : Women's sleepwear, socks and hosiery. Optimising range & trading performance to achieve profitable sales growth, product range management, trade planning and execution, promotional management, reporting and analytics



N/A

• Career Break - Travel

  • Jun 2012 - Jan 2013

  South Americas and Southern Africa South Americas and Southern Africa



Tesco

• United Kingdom
• Retail
• 700 & Above Employee

• European Merchandise Planning Manager

  • Sep 2011 - May 2012

  Countries : Poland, Slovakia, Hungary, Czech Republic Areas of responsibility : Bath Textiles & Accessories and Bedroom Textiles (inc Filled) - over 2500 skus Responsibilities : - Review weekly trade and ensure optimum stock levels meet the Sales Plan and KPI’s in place - Review and plan range performance and identify opportunities to improve short and long term plans via sales, stock and profit plans and management of a trade plan. - Lead and coach the Assistant/Merchandise Planners who manage day-to-day trading. - Manage the critical path - Provide clear communications to the business to ensure merchandising activities are delivered in the most effective and accurate way possible Show less



Sainsbury's

• United Kingdom
• Retail
• 700 & Above Employee

• Online Merchandiser

  • Sep 2008 - Sep 2011

  - Successfully launched new non food online business, with the key responsibility of the Toys, Seasonal, Leisure and clothing categories. - Full testing and review of new systems during the UAT and BRT period, and developing working processes and training.- Ongoing responsibility for planning, execution and optimisation of ranges.- Working closely with core trading teams and driving them to adapt and enhance the overall proposition and improve processes (over 2000 sku's across and 10 sub categories)- Liaising cross functionally across the trading, IT, supply chain, finance, marketing and content teams as well as externally with suppliers on a weekly basis.- Representative for online in several key projects across the business. Show less

• Merchandise Planner

  • Jan 2007 - Sep 2008

  Areas of responsibility : Stationery (over 1000 sku's), Paper Tableware, Kid's Party and MelamineResponsibilities: - Prepare Sales, Margin, Markdown Stock & Availability Plans.- Attend and provide plans and data for Range review meetings.- Work with the Merchandiser to create and execute a clearance plan at the end of each season.- Forecast promotional uplifts.- Chair weekly team meetings to review and action responses to variances in KPI's and plans- Work cross-functionally with Trading, Merchandising, Operational and support area of the business to enable achievement of corporate targets.- Improve the forecast accuracy and thereby improve availability, stock holding and depot operations- Inform and consult with the Merchandiser and Buyer to ensure end-to-end processes are efficient and aligned- Support buyer in negotiations with suppliers on buying trips (Far East and European trade fairs) Show less



House of Fraser

• United Kingdom
• Retail
• 700 & Above Employee

• Assistant Merchandiser

  • Sep 2004 - Jan 2007

  Areas responsible for : Kitchenshop (over 1500 Sku's), Small and Major Electricals Responsibilities: - Planning of new season, through range plans, store sales plans, WSSI’s, KPI’s and building blocks. Providing analysis to guide and support the strategy. - Planning and implementation of new store openings or space changes. Working with Buying to create the store packages, and managing the deliveries to ensure a successful launch. Continued review of the stores following opening. - Planning and the implementation of key promotional strategies. - Ensuring the sound running of the department by improving year on year sales, markdown and profit. - The reviewing of performance and forecasting of departments sales, stock, OTB and profit. Presenting to management the information and forecast in the monthly review meetings with the Category Director, Head of Merchandising and Buying Manager. - Understanding the market and being aware of the key issues on the department and solving problems that arise. - Supplying up-to-date sales information regarding line detail, new and existing stores and product performances and in season promotions. - Support in the planning and implementation of key promotional events and strategies. - Accountable for planning, deliveries and pricing of Mid and End of season sales and stock. - Working with buyers and suppliers by providing them with analysis and forecasts to ensure stock is available at competitive margins. - The planning of discontinued lines to ensure we meet terminal stocks targets. - Working closely with stores through Branch merchandising. - Managing Allocator & Junior AM through training, support and guidance. - Creating and presenting training courses for Allocator’s and involvement in best practice work shops. - Deputising for Merchandiser is their absence. Show less



Laura Ashley

• United Kingdom
• Retail
• 500 - 600 Employee

• Assistant Merchandiser

  • Aug 2003 - Aug 2004

  Area of responsibility : Gift & Home Accessories

• Senior Allocator - Home Furnishings Franchise

  • Jan 2003 - Jul 2003

  Responsibilities:- Feedback current performance to Supply Chain Manager, highlighting issues and opportunities- Recommend rebuys to meet demand and action OTB process- Manage cost/retail price lists and amend for franchise markets- Manage and coach franchise administrators- Build relationships with Buying, Merchandising Supply chain teams. - Supervise allocation process to meet launch dates and warehouse stock levels- Ensure new store packages meet requirement and deadlines- Undertake analysis of category/market performance. Show less

• Allocator

  • Aug 2002 - Dec 2002

  Area of responsibility : Children's Rooms and Bathroom



Siemens

• Germany
• Automation Machinery Manufacturing
• 700 & Above Employee

• Data Analyst

  • Feb 2002 - Jul 2002



Employment Service UK /Jobcentre Plus

• Marketing / Administrative Officer

  • Jan 2001 - Sep 2001