Ginevra Tonelli

Digital Communications Manager | École Van Cleef & Arpels at ÉCOLE School of Jewerly Arts
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT
Languages
  • Italian -
  • English -
  • Spanish -
  • French Professional working proficiency
Skills

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Bio

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Credentials

  • DELE (Level B1)
    Instituto Cervantes
    Oct, 2014
    - Sep, 2024
  • Certificate in Advanced English (CAE - Level C1)
    University of Cambridge
    Dec, 2008
    - Sep, 2024

Experience

  • ÉCOLE School of Jewerly Arts
    • France
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Digital Communications Manager | École Van Cleef & Arpels
      • Jan 2022 - Present
  • SDA Bocconi
    • Italy
    • Education Administration Programs
    • 500 - 600 Employee
    • MBA Candidate
      • Sep 2020 - Dec 2021
  • EMF - Excuse My French
    • Hong Kong
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Digital Project Manager
      • Aug 2019 - Dec 2019

      - Developed key partnership to increase brand awareness - Launched new landing pages with 40% higher conversion rates - Drove CRM strategy, increasing number of leads by 45% in 5 months - Ensured overall setup and look&feel of online store, in line with vision and guidelines of brand founder - Developed key partnership to increase brand awareness - Launched new landing pages with 40% higher conversion rates - Drove CRM strategy, increasing number of leads by 45% in 5 months - Ensured overall setup and look&feel of online store, in line with vision and guidelines of brand founder

  • Envie de Fraise
    • France
    • Apparel & Fashion
    • 1 - 100 Employee
    • E-Commerce Manager Italy
      • Feb 2017 - Jul 2019

      - Led development of strategic partnership as responsible of the Italian market - Established planning of commercial offers - Defined CRM strategy and implemented clienteling campaigns - Provided analytical reports of online sales and main KPIs on a weekly/monthly basis - Led development of strategic partnership as responsible of the Italian market - Established planning of commercial offers - Defined CRM strategy and implemented clienteling campaigns - Provided analytical reports of online sales and main KPIs on a weekly/monthly basis

  • Luxottica
    • Italy
    • Luxury Goods & Jewelry
    • 700 & Above Employee
    • Junior Digital Project Manager
      • Sep 2016 - Feb 2017

      - Developed and monitored central digital assets distribution platform and relative reports - Organized training and support for users of platform at a world wide level - Developed and monitored central digital assets distribution platform and relative reports - Organized training and support for users of platform at a world wide level

  • kartell
    • Italy
    • Design Services
    • 100 - 200 Employee
    • Press and Marketing Intern
      • May 2016 - Aug 2016

      - Organized events and coordinating shootings for press release - Controlled press review and monitored media coverage - Organized events and coordinating shootings for press release - Controlled press review and monitored media coverage

  • Emilio Pucci
    • Apparel & Fashion
    • 1 - 100 Employee
    • Commercial Assistant
      • Jan 2016 - May 2016

      - Managed back office activities - Collaborated to events and catwalk organization of F/W 2016 sales campaign - Prepared showroom with merchandising team during sales campaign - Managed back office activities - Collaborated to events and catwalk organization of F/W 2016 sales campaign - Prepared showroom with merchandising team during sales campaign

  • Awen Group
    • Mexico
    • Advertising Services
    • Marketing Assistant Internship
      • Sep 2014 - Oct 2014

      Responsable for market surveys and digital marketing. Responsable for market surveys and digital marketing.

Education

  • SDA Bocconi
    Master of Business Administration - MBA, Luxury Business Management
    2020 - 2021
  • Università Cattolica del Sacro Cuore (Piacenza)
    Master, Marketing and Sales Management
    2013 - 2015
  • Università degli Studi di Firenze
    Bachelor’s Degree, Economia Aziendale
    2008 - 2014
  • SDA Bocconi
    Master of Business Administration - MBA

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