Director of Marketing

• Feb 2021 - Present

Account Manager

• Aug 2019 - Feb 2021

Build and develop relationships with peers, clients and outside vendors; direct work activities in order to generate concepts for effective execution; and manage timelines to meet commitments. Manage photo shoot productions and creative projects from concept phase through execution, delivery, implementation and maintenance. Build and develop relationships with peers, clients and outside vendors; direct work activities in order to generate concepts for effective execution; and manage timelines to meet commitments. Manage photo shoot productions and creative projects from concept phase through execution, delivery, implementation and maintenance.

Marketing and Social Media Manager

• 2016 - 2019

Responsible for developing, establishing and maintaining marketing strategies to promote the organization through various goals and activities. Responsibilities included: • Led internal marketing team to develop and execute new marketing concepts. • Directed creation and distribution of marketing materials. • Analyzed market trends and recommended pertinent marketing strategies based on the analysis to lead with the marketing direction. • Created and executed content generation and production across all social media platforms. (including company website, Facebook, LinkedIn and Twitter.) • Developed and distributed internal company newsletter. • Maintained and distributed new sales leads generated from company website. • Participated with company executives on sales meeting planning, trade shows and other local promotion opportunities. • Created and distributed sales kits. • Maintained and distributed new business progress and synergy account reports for management team. Show less

Marketing Manager

• 2015 - 2016

Responsible for all branding, marketing and promotional activities in support of a 1.3 million square foot retail furniture store. Create all strategic marketing plans and calendars to increase sales volume and traffic (including foot traffic, digital, web and telephone leads). Supervise and manage marketing team including Graphic Designers, Marketing Administrator, Online Content Coordinator, Videographer and Photographer. In addition, manage outside marketing vendors including digital marketing and public relations firms. Daily tasks include: Provide creative direction including review, revisions and production all marketing materials including logos, in-store signage, visual displays, brochures, promotional graphics, email marketing, website landing pages, LED/plasma display graphics, etc. Coordination and art direction for all photography and video shoots. Develop, plan, research, negotiate, place and traffic all media; including media invoices. Media planning and buying for both television and radio, script writing, voice-over talent selection, creating audio and video storyboards and final spot production. Negotiate costs with all outside vendors. Review and research marketing vendor partners. Manage and oversee creation of all marketing and promotional messages both inside and outside of the store. Determine content and calendar for all .html email marketing. Provide content and creative vision. Oversee and manage digital marketing campaign; including SEO content, pay per click advertising, behavioral remarketing, display advertising and Google Adwords campaign. Supervise social media campaigns for all channels. Provide strategic, tactical and content direction on an on-going basis. Concept and plan month-to-month in-store promotions of Furnitureland South. Website development - review, research, content development and production. Review and report analytics for both website and social media channels. Show less

Senior Manager of Marketing and Product Development

• 2013 - 2015

Responsible for all branding, marketing and product development functions for start-up Contract Division of Hooker Furniture Company. Create all marketing plans to ensure customer needs are met while maximizing the profitability of the company. Daily tasks and duties include but are not limited to: • Plan all marketing and brand objectives; prepare all marketing strategies alongside other company executives and staff. • Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. • Develop and design marketing programs/materials for print and website, advertisements, newsletters, email campaigns, social media, direct mail and signage ensuring proper approval processes and ensuring projects are completed within budget and on time. Coordinate and implement projects through fruition. • Develop and execute various marketing programs including development of concepts, copy and graphic design and coordinate any third party vendor work such as printing and mail house services. • Oversee creation and release of all company press releases, advertisements and other marketing materials, ensure brand messages are consistent, gather and analyze consumer insight, nurture and enrich all external perceptions of the company and growth of market share, engage consumers on all social media platforms. • Responsible for planning and executing all company trade shows throughout the country to maximize company exposure. • Manage the creation and development of the company website via content management system and update as needed, as well as multiple web-content loading and maintenance platform. Maintain the website including the design and implementation of pages, updating landing pages, monitor website metrics via Google Analytics. • Research product trends, analyze designs received from outside product designers, and initiate into the product development process once decisions have been made with executive committees. Show less

Marketing Manager

• 2011 - 2013

Manage all national advertising and branding support for contract furniture manufacturer of healthcare and hospitality furniture. Serve as brand manager and protector as well as support all sales staff and dealer requests of all marketing assistance. Negotiate print rates with over 7 major industry magazines ensuring over $200k in added value opportunities. Purchase print advertisements. Develop full internal and external campaigns, website development, social media campaigns, written works, presentations and promotions for both B2B and B2C. •Copy writing for all new product brochures, sales sheets, company profiles, branded videos, advertising and website. •Manage the company website via content management system and update as needed, as well as multiple web-content loading and maintenance platforms. •Responsible for all marketing collateral including marketing calendar, brand representation, advertising placement, monthly Product of the Month feature eblasts, contract marketing and year-round online exposure. •Responsible for planning and executing annual NeoCon World’s Trade Fair. Manage all scheduling, literature, events, communications, sponsorships, fabric selection for new and existing product as well as all preparation associated with tradeshow. •Liaison for all media relations as it relates to the brand. Maintain, record and respond to all editorial requests. Write and distribute all press releases. Proactively respond to all editorial focus of national magazines by identifying and providing photography and product information that best suits editorial focus by deadline. •Manage, coordinate and maintain all fabric programs and cards associated with the brand. Negotiate fabric and fabric card rates with each supplier. Show less

Marketing Coordinator

• 2010 - 2011

Coordinated all functions of marketing department ranging from photography shoots to trade shows. Managed literature fulfillment department. Initiated all photography jobs within in the company. Coordinated logistics, including but not limited to location, crew and movement of all subject matter. Generated any necessary communication between client and crew. Organized all photography shoots and directed the shoot to ensure all brand standards are met and preserved. Liaison for all media relations as it related to the brand. Maintained, recorded and responded to editorial requests for product and photography images. Wrote and distributed all press releases, as well as posted and maintained these releases. • Project management and execution of all photography shoots – organizing the shoot, working directly with photographers and designers on set in bringing the brand to life. • Proactively responded to editorial focus of national magazines by identifying and providing photography that best fit their editorial focus by deadline. • Organized and communicated marketing initiatives, including but not limited to: sponsorships, website, national advertising product listing and calendars, direct mail, retail advertising and promotional events—to sales force, A&D community and internal associates. Show less

Brand Mananger/Manager of Marketing Services

• 2004 - 2009

Develop and produce all marketing collateral materials including collection catalogs, brochures, videos, and other promotional literature. Develop advertising material to convey brand and product messages to targeted audiences. Develop media plans, negotiate ad placements with shelter publications and execute plans. Produce press releases to promote company’s products and services, new developments, customer sales, etc. Plan, organize, and manage all activities related to tradeshows, conferences, and special events, including the management of the required show material. Manage all product related image bank (i.e.: responsible for photoshoots, images availability, sales picture requests, etc.) Show less

Traffic Manager

• 1994 - 1997

Efficiently controlled agency workflow of all active jobs throughout the creative, client service and product departments of the agency. Maintained daily production/traffic reports and status updates for all projects. Supported the production department by creating purchase orders, confirming job specifications, requesting production schedules and ensuring all necessary job approvals. Filtered all communication and information within the agency. •Worked closely with all agency teams effectively communicating status updates of daily projects while staying on budget and deadline. •Routed job folders and print outs, followed up to ensure print outs and final files get to the account managers and constantly followed up with team members to ensure the work flow continues moving. •Administered work-flow process and ensure project team members meet all deadlines. •Attended daily production meetings; Developed and maintained daily schedule. •Reviewed job tickets and folders for content of all pricing and other specifications and ensure the information is properly routed to the accounting department for invoicing. •Reviewed job tickets for verification of approvals needed at each phase of project. •Followed up on printing estimates, generated and maintained purchase orders. Show less

Account Coordinator - Photography Division

• 1994 - 1997

Initiated all photography jobs within in the company. Coordinated logistics, including but not limited to location, crew and movement of all subject matter. Generated any necessary communication between client and crew. Organized all photography shoots. Ordered photography supplies and equipment from outside sources and vendors. Supplied subcontractors and outside agencies with photography. Maintained location files library for potential photography shoots. Initiated all photography jobs within in the company. Coordinated logistics, including but not limited to location, crew and movement of all subject matter. Generated any necessary communication between client and crew. Organized all photography shoots. Ordered photography supplies and equipment from outside sources and vendors. Supplied subcontractors and outside agencies with photography. Maintained location files library for potential photography shoots.