Experience

Luftman, Heck & Associates

• United States
• Law Practice
• 1 - 100 Employee

• Paralegal

  • Oct 2020 - Present



(various)

• Advertising Services
• 300 - 400 Employee

• Independent Marketing Strategist

  • Aug 2015 - Oct 2020

  • Responsible for client-facing event operations, including staffing, creative collateral, and onsite management presence• Developing new business prospects and communicating company value proposition• Collaborate with senior executives and internal departments to develop specific business strategies• Development and editing of collateral including client presentations, content sections, sales pieces, and event materials• Create project budgets and manage overall department promotional budgets• Develop the execution plans and subsequently manage implementation of programs• Plan and execute events including vendor booths at large trade shows, annual holiday parties, client entertaining, and sales meetings• Provide exceptional customer service to clients



Barnes & Noble, Inc.

• United States
• Retail
• 700 & Above Employee

• Community Business Development

  • Jun 2018 - Jun 2019

  • Management of institutional and corporate sales including; quote generation, lead generation, order placement, verification of timely order delivery, and providing customer service and follow up• Responsible for promotion, organization, and execution of all author events• Created content for Barnes & Noble social media accounts ensuring relevant, accurate, and appropriate customer communications• Project Manager of the Barnes & Noble Holiday Book Drive with Nationwide Children’s Hospital• Managed the Barnes & Noble pop up shop at offsite events in Columbus OH• Expanded B&N rewards promotion by engaging with educators through social media, and in-store events• Support Department Managers as needed



Time Inc.

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Senior Integrated Marketing Manager

  • Dec 2014 - Aug 2015

  • Created integrated proposals ($200k - $5MM) for clients based on effective brand and market research • Worked across multiple categories and Time Inc. brands to meet client objectives• Worked closely with the Corporate Activation team to guarantee successful launch of sold campaigns• Developed better relationships and communication between corporate marketing and individual Time Inc. brands • Created integrated proposals ($200k - $5MM) for clients based on effective brand and market research • Worked across multiple categories and Time Inc. brands to meet client objectives• Worked closely with the Corporate Activation team to guarantee successful launch of sold campaigns• Developed better relationships and communication between corporate marketing and individual Time Inc. brands



Meredith Corporation

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Digital Marketing Manager

  • Mar 2014 - Dec 2014

  • Created digital-specific proposals ranging from $200k - $2MM across multiple categories to fulfill client objectives• Supported the Meredith cross channel teams through development of integrated programs• Worked with the Digital Activation Team to guarantee successful launch of advertiser campaigns • Created digital-specific proposals ranging from $200k - $2MM across multiple categories to fulfill client objectives• Supported the Meredith cross channel teams through development of integrated programs• Worked with the Digital Activation Team to guarantee successful launch of advertiser campaigns



Rodale Inc.

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Integrated Marketing Manager

  • Feb 2013 - Feb 2014

  • Planned and executed integrated programs across the Beauty, Automotive, OTC/DTC and Personal Care categories utilizing print, digital, broadcast and social media capabilities for the Prevention brand• Planning and execution of Prevention’s Signature Event, including sponsorship proposals, activation execution, and client entertaining• Pitched campaigns to clients for both the Signature Event as well as high-level proposals• Aligned with Account Management to provide campaigns at scale• Managed the full chain of merchandising programs for advertisers



Meredith Corporation

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Marketing Coordinator

  • Aug 2010 - Feb 2013

  • Developed custom proposals for multiple advertising categories, utilizing all print and digital capabilities of both the BHG brand and Meredith assets• Executed complete merchandising programs, including; advertorials, sweepstakes, sampling, digital and mobile programs, and events• Managed and executed client entertaining events, including; location/venue selection, theme/concept development, invitations, material development, on-site management, and guest list management• Planned and managed operating budgets for the marketing department; promotional sell sheets, e-newsletters; in-book promotional pages; and creation of events and trade materials• Developed relationships with a wide variety of industry professionals (e.g. Corporate BHG sales team, Meredith marketing groups, agency and client contacts, and event coordinators) to create campaigns and execute programs

• Associate Marketing Manager

  • Aug 2010 - Feb 2013

  • Responsible for the planning and execution of larger scale and multi-title custom integrated projects utilizing print, digital, broadcast and social media assets from the BHG brand and Meredith • Developed custom email blast programs for advertisers; responsible for creating original content for all monthly email blasts (custom and multi-sponsored)• Managed the full chain of merchandising projects • Planned and managed the operating budget for the marketing department• Responsible for event creation and coordination for employee and client events• Managed the team responsible for promotional sell sheets, e-newsletters, and in-book promotional pages• Led cross-functional teams to develop marketing concepts and program executions