Experience

AIM Group (Marketplaces / Classifieds)

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Analyst

  • Jun 2008 - Present

  • Devise innovative marketing strategies to assist clients optimize brand recognition and strengthen consumer loyalty. • Assist clients enter new markets by generating competitive landscape analysis, identifying key channels of distribution, unveiling opportunistic market trends and shedding light on S.W.O.T status. • Utilize language skills to elicit critical information from contacts of diverse cultural and ethnic backgrounds. • Devise innovative marketing strategies to assist clients optimize brand recognition and strengthen consumer loyalty. • Assist clients enter new markets by generating competitive landscape analysis, identifying key channels of distribution, unveiling opportunistic market trends and shedding light on S.W.O.T status. • Utilize language skills to elicit critical information from contacts of diverse cultural and ethnic backgrounds.



Crain Communications

• United States
• Book and Periodical Publishing
• 300 - 400 Employee

• Writer

  • 2005 - May 2008

  • Distill complex information into insightful business reports about human capital management. Focus on novel strategies that big-brand companies use to attract talent; devise corporate communication campaigns; and foster employee engagement. • Produce written material for diverse communication mediums—including glossy magazine; Web site; and a workforce recruiting newsletter that reaches 180,000 subscribers. • Manage communication content to meet the needs of diverse constituencies, ranging from CEOs to HR generalists. • Leverage interpersonal skills to generate collaborative relationships with a broad array of business leaders, consultants and academics. Proven ability to influence others to attain critical information-gathering objectives. Show less



University of Oxford

• United Kingdom
• Research Services
• 700 & Above Employee

• Reuters Foundation Fellow

  • 2005 - 2005

  *Selected from a pool of more than 200 international applicants for this prestigious honor. • Authored research report focusing on the Central American Free Trade Agreement (CAFTA). Analyzed the agreement’s complex structure to shed light on key issues, like tariff schedules and production quotas. • Identified key stakeholders affected by the implementation of CAFTA. Made projections about potential impact on labor standards, wages and access to financial credit in small agricultural communities overseas. • Created road map for CAFTA governments to liberalize markets in a socially responsible manner. Recommendations ranged from creating e-commerce training initiatives for farmers to bolstering micro-financing credit programs in rural areas. • Developed plan of action to measure whether social responsibility initiatives were being implemented effectively. • Delivered presentation to panel of international economics, journalists, program directors and academics. Show less



Independent Consulting

• Consultant

  • 2004 - 2005

  • Created RFPs for sales pitches, securing contracts from clients such as Pepsi and Walt Disney Resorts. • Wrote and developed business proposals, helping Lexicon attain financing for a new product launch. • Developed market entry strategies by generating competitive landscape analysis, identifying key channels of distribution, unveiling opportunistic market trends and shedding light on S.W.O.T status. • Designed product viability studies, crystallized target market psychographic profiles and generated product perception analysis to facilitate brand management decisions. Work assisted companies in launching new products, and improve branding strategies. • Generated qualitative and quantitative market research studies from the ground-up. Responsibilities included: developing screeners, creating questionnaires, formulating discussion guides, conducting interviews, leading focus groups and analyzing the results in order to deliver recommendations. Show less



Euromoney Institutional Investor

• United Kingdom
• Information Services
• 400 - 500 Employee

• Senior Reporter

  • 1998 - 2002

  *Only 2 percent out of approximately 100 reporters at the company attain Senior Reporter status. Global Fund News: Financial Services Beat • Wrote upwards of 900 news articles about economic and political events shaping international business developments. • Forged approximately 500 new relationships with international sources, more than doubling roster of contacts. *Only 2 percent out of approximately 100 reporters at the company attain Senior Reporter status. Global Fund News: Financial Services Beat • Wrote upwards of 900 news articles about economic and political events shaping international business developments. • Forged approximately 500 new relationships with international sources, more than doubling roster of contacts.



Insitutional Investor

• Reporter

  • 1997 - 1998

  Real Estate Finance & Investment: Capital Markets • Reported and wrote in a deadline-driven environment that required delivery of articles in real-time.• Broke news about multi-million dollar initial public offerings, mergers & acquisitions, and novel financing strategies.

• Associate Reporter

  • 1996 - 1997

  Real Estate Finance & Investment. • Analyzed and distilled complex market reports from private investment banks to help readers understand real estate performance across the U.S.