Gina Lan
Marketing Manager at HOBOT Technology Inc.- Claim this Profile
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Chinese Native or bilingual proficiency
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English Full professional proficiency
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Taiwanese Native or bilingual proficiency
Topline Score
Bio
Credentials
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Taiwan Growth Marketing BootCamp #9
Growth Marketer AcademySep, 2022- Nov, 2024
Experience
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HOBOT LEGEE
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Taiwan
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Marketing Manager
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Aug 2018 - Present
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Newell Brands
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United States
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Manufacturing
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700 & Above Employee
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Sales Representative
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Jun 2017 - Aug 2018
I've been transferred to sales department as an account manager for Korea (4 brands: Aprica, Graco, Baby Jogger and NUK) and Taiwan (2 brands: Baby Jogger and NUK) markets since Jun. 2017 because I decide not to be relocated/merged to Shanghai headquarters to continue my project management role. I've been further exploring the new perspective from sales point of view and also polishing my interpersonal skill from internal communication to external business occasions. My achievement so far:1. Signed distribution contract for NUK in Korea2. Signed distribution contract for NUK in Taiwan3. Participated NUK Taiwan office closure and transition to the distribution model.My current key responsibilities:1. account management2. meet sales target- 2018: USD$ 3.6M, 100% achievement in 1H actual and 2H forecast.
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Marketing Analyst
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Jun 2014 - Jun 2017
APAC product development project management for both Aprica and Graco brands from scratch to launch.Average active project count: 20+ (50+ SKUs)Annual project count: 100+1. Introduce global NPD project information and trending technology to APAC markets.2. Work with R&D team and test labs to modify the products to meet both company and local compliance requirement.3. Host monthly cross-functional team meetings to communicate with sales, marketing, R&D, supply chain, sourcing and QA teams to track all on going projects.4. Prioritize under limited resource to meet all market demands.5. Conduct product trainings in distributor events.
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Freelancer
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Aug 2012 - Jun 2014
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Kingston Technology
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United States
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Computer Hardware Manufacturing
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700 & Above Employee
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Marketing Specialist
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Nov 2009 - Aug 2012
1) APAC corporate websites content localization and maintenance, managed 9 sites in 6 languages, worked with local translation firms, US based web crew and in office marketing colleagues. 2) Appointed to lead APAC corporate site re-design project: regular conference meeting with web crew, gave out professional critiques on each review point and provided internal training to the local teams. 3) Publication and promotional items management: from research, sourcing, purchasing, design to inventory management and international shipping. 4) Contact window for creative queries between US and APAC headquarters/local offices. 5) God of Photoshop and InDesign, support design work when needed. 6) Marketing campaigns support.
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Agenda
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Advertising Services
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100 - 200 Employee
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Account Executive
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Jul 2009 - Nov 2009
TW My Nokia website content management, worked between India based web team, HQ in Finland, and China team. Graphic and web design. Marketing campaigns support. TW My Nokia website content management, worked between India based web team, HQ in Finland, and China team. Graphic and web design. Marketing campaigns support.
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Gamesofa Inc. 慧邦科技
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Taiwan
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Information Services
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1 - 100 Employee
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Web Deisgner
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Jun 2008 - Jun 2009
Participated the establishment of GodGame.com.tw Front-end web designer: from Photoshop/Illustrator to html+css. Graphic, web and GUI design: e-newsletter, EDM, alliance campaign sites. Participated the establishment of GodGame.com.tw Front-end web designer: from Photoshop/Illustrator to html+css. Graphic, web and GUI design: e-newsletter, EDM, alliance campaign sites.
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San Francisco Film Society
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San Francisco Bay Area
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Seasonal Internship
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Feb 2008 - May 2008
In charge of huge amount of web banners and website maintenance before and during the festival. In charge of huge amount of web banners and website maintenance before and during the festival.
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