Experience

ESSUE CLOTHING, INC.

• United States
• Retail
• 1 - 100 Employee

• Head of Design & Product Development | RTW

  • Nov 2020 - Present

  My responsibilities at Essue Clothing include......Managing the Product Development and the Design of the Women's lines for their US & International clients. Providing Trend analysis, Fabric and Trim sourcing and Design support for the buying teams based in New York.Working closely with nominated garment factories to ensure Design integrity, fit and production viability.Regular travel to head offices, suppliers and factories in China for sample development, and to source and develop the newest product.Frequent trips to China, Korea and Japan for trend research to build creative direction for Women's wear Presentations.Working closely with the Shanghai based merchandising teams to ensure trends are being pushed whilst maintaining price points and margins.Overseeing the daily operations of departments, liaising on a daily basis with the teams.Clients included..Aqua at BloomingdalesLulu'sFashion NovaRevolve ClothingDillard'sWindsor FashionASOS



Heart & Hips

• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Design & Product Development | Men's & Women's Apparel Basics

  • Jun 2018 - Oct 2020

  Designing Knitwear for the Volume driving brand based out of their Vernon office my key responsibilities included:Working closely with the Knit Buyer's and Sales Team in Los Angeles to design monthly collections.Present collections with the Sales team and Buying Team to the Creative DirectorComparative shopping in Japan and the USFabric and Trim Sourcing in ChinaLiaising with Garment FactoriesDesign Trims and Fabrics for Fashion NovaForever 21TJMaxx & TKMaxx InternationalWindsor FashionLulu'sASOSMacy's



Lucy Paris Inc

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Head of Design & Product Development | RTW

  • Sep 2015 - May 2018

  My responsibilities at LucyParis included......Managing the Product Development and the Design of the Women's lines for their US & International clients. Providing Trend analysis, Fabric and Trim sourcing and Design support for the buying teams based in New York.Working closely with nominated garment factories to ensure Design integrity, fit and production viability.Regular travel to head offices, suppliers and factories in China for sample development, and to source and develop the newest product.Frequent trips to China, Korea and Japan for trend research to build creative direction for Women's wear Presentations.Working closely with the Shanghai based merchandising teams to ensure trends are being pushed whilst maintaining price points and margins.Overseeing the daily operations of departments, liaising on a daily basis with the teams.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Womenswear Design and Trend Consultant

  • Sep 2015 - Sep 2016

  Working between clients in Paris and Internationally, I provide Multi Product Women's wear Design, Trend direction and analysis, Current Retail Reports, and Fabric and Trim sourcing on both a project basis and longer term contracts. Being an industry consultant enables me to bring a fresh design perspective to clients, and utilize my broad skill set in design, product development and production having worked closely with factories while living in the Far East. Working between clients in Paris and Internationally, I provide Multi Product Women's wear Design, Trend direction and analysis, Current Retail Reports, and Fabric and Trim sourcing on both a project basis and longer term contracts. Being an industry consultant enables me to bring a fresh design perspective to clients, and utilize my broad skill set in design, product development and production having worked closely with factories while living in the Far East.



Jupi Corporation

• Australia
• Apparel & Fashion
• 1 - 100 Employee

• Womenswear Designer | Kardashian Kollection

  • Feb 2013 - Jun 2014

  Based in the Beverly Hills Studio and reporting to the Creative Director , my key responsibilities included:Creatively leading and motivating a design team of Assistant Designers & Graphic Designers, ranging from Design Assistant level to Senior Designer, to achieve trend-led commercial product to tight deadlines.Trend Analysis and forecasting, creating mood, colour, print, graphics, and key fabrication direction for presentation to the Creative Director on a monthly basis. Continuously liaising with the Buyers and Merchandising teams to identify key monthly looks.Liaising with the Production and Merchandising team to work on factory allocation, then working closely with the factories to ensure the integrity of the design detail and quality. Attending daily fit sessions with the Buyers to ensure fit and viability of the product from 1st fit through to pre-production sample.Working with the press, marketing and buying teams on looks for seasonal advertising campaigns and promotional videos.Clients included:The Kardashians x Sears



Co-best Group Shanghai

• Events Services
• 1 - 100 Employee

• Design Manager | RTW Collection

  • Apr 2012 - Dec 2012

  Based in the Shanghai Design Studio and reporting to the Creative Director , my key responsibilities included:Creatively leading and motivating a design team of 10 Designers, ranging from Design Assistant level to Senior Designer, to achieve trend-led commercial product to tight deadlines.Trend Analysis and forecasting, creating mood, color, print, graphics, and key fabrication direction for presentation to the Creative Director on a monthly basis. Continuously liaising with the Buyers and Merchandising teams to identify key monthly looks.Liaising with the Production and Merchandising team to work on factory allocation, then working closely with the factories to ensure the integrity of the design detail and quality. Attending daily fit sessions with the Buyers to ensure fit and viability of the product from 1st fit through to pre-production sample.Working with the press, marketing and buying teams on looks for seasonal advertising campaigns and promotional videos.



bebe stores

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Senior Designer | Woven Tops & Dresses

  • Aug 2009 - Apr 2012

  Increased sales for Day/Evening dresses from a -19% to +10% comp for Fiscal 2011.Increased Woven tops sales from a -15% to a +30% comp for Fiscal 2012.Collaborated on exclusive collections with celebrities: Kardashian by Bebe Collection. Based in the Century City Design Studio and reporting to the Creative Director , my key responsibilities included:Creatively leading and motivating a design team of 10 Designers, ranging from Design Assistant level to Senior Designer, to achieve trend-led commercial product to tight deadlines.Trend Analysis and forecasting, creating mood, color, print, graphics, and key fabrication direction for presentation to the Creative Director on a monthly basis. Continuously liaising with the Buyers and Merchandising teams to identify key monthly looks.Liaising with the Production and Merchandising team to work on factory allocation, then working closely with the factories to ensure the integrity of the design detail and quality. Attending daily fit sessions with the Buyers to ensure fit and viability of the product from 1st fit through to pre-production sample.Working with the press, marketing and buying teams on looks for seasonal advertising campaigns and promotional videos.



Forever 21

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Designer | Jersey Knits & Wovens

  • Dec 2007 - Aug 2009

  Designing Sportswear and Tailoring for the LA Street brand based out of their LA office my key responsibilities included:Working closely with the Buyer and Creative Director to design monthly collections.Present collections with the Buying team and Design Manager to the Creative DirectorComparative shopping in Paris and the UKFabric and Trim Sourcing in ChinaLiaising with Garment FactoriesDesign Sportswear and Tailoring Designing Sportswear and Tailoring for the LA Street brand based out of their LA office my key responsibilities included:Working closely with the Buyer and Creative Director to design monthly collections.Present collections with the Buying team and Design Manager to the Creative DirectorComparative shopping in Paris and the UKFabric and Trim Sourcing in ChinaLiaising with Garment FactoriesDesign Sportswear and Tailoring



Soprano/Mai Tai (SSC Apparel,Inc)

• Designer | Knit Tops & Dresses

  • Jan 2006 - Nov 2007

  Designing Knitwear for the Volume driving brand based out of their downtown office my key responsibilities included:Working closely with the Knit Buyer's and Sales Team in Los Angeles to design monthly collections.Present collections with the Sales team and Buying Team to the Creative DirectorComparative shopping in the UK and the USFabric and Trim Sourcing in ChinaLiaising with Garment Factories domesticallyDesign for BP for NordstromsForever 21TJMaxx RossCharlotte Russe