Experience

Polaris Pacific

• United States
• Real Estate
• 1 - 100 Employee

• Vice President Business Development

  • Apr 2015 - Present

  Reporting to the Managing Partner and collaborating with Polaris Pacific's Research, Design, Marketing and Sales Divisions, I ensure our developer clients and their financial partners receive the meaningful, real-time intelligence of the largest new development marketing and sales firm in the Western U.S. Whether our clients navigate growth or declining markets or develop eight or 800 units, they receive personal attention at every stage of the development process. Using our integrated full-service platform of research, design development and curated marketing and sales strategies, our clients are able to significantly outperform projections. Representing over 16,000 condominium residences in various stages of development and sales, I'm able to leverage my unique expertise, collaborate with an elite diversified team and deliver a win for our clients at every turn. Show less



Douglas Elliman Real Estate

• United States
• Real Estate
• 700 & Above Employee

• Senior Vice President

  • Nov 2014 - Mar 2015



Zeckendorf Marketing

• New York, New York

• Marketing & Sales Associate

  • Jul 2013 - Oct 2014

  Reporting to the Director of Sales and a member of a two-person sales team, maximize price and absorption of ultra-luxury development through strategic marketing and sales initiatives.18 Gramercy Park is a collection of 16 renovated, full-service prewar condominium residences developed by Zeckendorf Development, LLC in partnership with Global Holdings, Inc. and designed by Robert A.M. Stern. Consisting of 14 full-floor four 4,207 square foot four bedroom homes, a duplex penthouse and a split-level Maisonette. 18 Gramercy Park set the benchmark in downtown NYC with record closing prices averaging above $4,200/sf and setting the New York Times record for 9 Big Ticket Sales. Responsibilities * Develop and execute strategic marketing and sales initiatives to maximize absorption * Develop and manage marketing budget and timelines Key Accomplishments *Netted over $55 million in sales in five units averaging over $4,200/sf *Achieved highest average closing price per square foot in Downtown Manhattan *Named Best New Condominium Development in Manhattan in 2013 by Luxury Listings *Achieved record for New York Times Big Ticket (9 times) *Increased traffic over 100% through aggressive e-blast, drip marketing and event initiative *Expanded interest list over 500% while refining analytics and lead qualification system Show less



Self Employed Consultant (Marketing)

• Advertising Services
• 1 - 100 Employee

• Real Estate Consultant

  • Feb 2012 - Aug 2013

  Provide business advisory consulting, high-performance marketing and sales services for urban and destination real estate developers, suburban home builders, investors and real estate brokerages. Core competencies include business development, branding, thought leadership, pre-development analysis and design programming, market intelligence, asset intervention, rental advisory, repositioning planning, marketing and sales strategy and execution. Provide business advisory consulting, high-performance marketing and sales services for urban and destination real estate developers, suburban home builders, investors and real estate brokerages. Core competencies include business development, branding, thought leadership, pre-development analysis and design programming, market intelligence, asset intervention, rental advisory, repositioning planning, marketing and sales strategy and execution.



Time Square Development

• Real Estate

• Marketing and Sales Manager

  • Feb 2010 - Jan 2012

  Reporting to the President and managing a two-person sales staff, maximized price and absorption of a new 33-unit luxury residential condominium development in Long Island City. Achieved record pricing in a soft market through aggressive communication and follow-up programs, consultative sales techniques and expert relationship management. Spearheaded all pre-development endeavors for pipeline (272 units in two unique Manhattan luxury towers) including unit mix recommendations, floor plan design, amenity package, unit finishes, marketing plans, sales strategies and pricing models. Responsibilities * Develop in-house marketing and sales division * Develop and manage marketing budget and timelines * Create and deliver pricing models and status reports * Initiate and execute all marketing and sales strategies * Direct pre-development activities on 2 Manhattan luxury towers * Critique floor plans, amenities and interior unit specifications * Manage all vendors (advertising, interior design, media, public relations, signage, collateral designers) and direct design and installation of model(s) and sales centers *Oversee on-site sales teams *Develop and produce marketing collateral (brochures, web site, stationery, business cards, signage) *Develop and implement advertising campaign (newspaper/magazine, online/social media, trade publications, drip marketing and broker outreach campaigns) *Develop and manage promotional events Key Accomplishments * Delivered ground-up sales center and models in record time (3 months) on minimal budget * Achieved highest closing price in market for product type ($900/sf) * Achieved highest individual gross sales ($10,439,000 in 19 units) * Developed and launched in-house marketing and sales division creating policy and procedure protocol, benchmarking reports and marketing and sales endeavors * Delivered pre-development unit mix, floor plans and unit specifications for 150-unit luxury condominium in Manhattan pipeline Show less



The Mark Company

• Business Development Manager

  • Nov 2006 - Mar 2009

  Reporting to the President and COO and managing a Business Development Assistant, grew revenues by driving residential development leads resulting in signed contracts (2,821 total units in 17 properties; average size: 165 units) through warm and cold outreach, communication programs, pitch presentation and proposal delivery, listing agreement negotiation, conflict resolution and relationship building. Maximized returns by signing large, high-impact developments with unit closings timed to exceed profitability forecasts. Responsibilities* Generate new business/revenue growth (exclusive listing agreements, custom market reports, consulting agreements, ancillary income initiatives)* Develop and deliver new business pitch presentations/proposals for listing agreements, custom reports and other ancillary services* Prepare profitability analyses and fee structure for all leads to maximize yields* Develop and execute communication programs to developers and other industry related disciplines to promote brand/drive revenue* Identify outreach, advertising, speaking opportunities to grow brand* Attend industry events to generate business* Grow and manage CRM database* Ensure retainers are current with accounting* Assist creation/maintenance of firm’s annual business development budgetKey Accomplishments* Produced over $1.8 billion in sales volume and $18 million in net revenue by signing 17 residential developments in 21 months * Achieved an 89% closing ratio in a down market increasing market share over 50% exceeding company goals for newly structured position* Sold 10 custom reports totaling $87,000 in net revenue* Increased takeover business by 100% by developing and launching Turnaround Services Program * Grew market share over 80% in new market expansion (Los Angeles) * Increased prospects database over 400% * Grew auxiliary income over 100% by initiating rental consulting services * Exceeded revenue over 75% in newly structured position Show less

• Project Manager

  • Mar 2006 - Nov 2006

  Reporting to the Senior Vice President of Sales and Marketing and managing two Marketing Coordinators, accelerated traffic and closings at 8 high-profile residential condominium developments (average unit size: 150 units) in different stages of construction and sales cycles for multiple developers and investors. Exceeded goals on every project - on time and on budget. Responsibilities* Manage marketing budget in excess of $2M for each development* Manage all vendors (advertising, interior design, media, public relations, signage, collateral designers) * Deliver positioning brief, marketing plan and sales strategy * Develop reports, competitive analysis and pricing models* Critique floor plans, amenity programming and unit finishes* Oversee on-site sales teams to exceed marketing/sales goals* Develop all marketing collateral and advertisingKey Accomplishments* Grew revenue at 8 residential developments in multiple markets of differing product types in various stages of construction and sales cycles (1,225 units in 8 properties; average size - 150 units)* Delivered ground-up sales center in record time - 7 months from inception to opening for 165-unit property in emerging market * Achieved record pricing for 165-unit new development in emerging SF market ($830 psf) * Achieved record traffic and absorption of 332-unit apartment conversion (620 traffic and 16 closings per month) * Produced successful marketing and sales campaigns for residential projects with sell-out totals in excess of $200 million* Increased sales by 300% on all projects * Created and delivered marketing training package that became the standard for all properties* Originated, developed and managed production and delivery of first property/neighborhood movie showcasing in a SF sales center * Promoted to Business Development Manager after 9 months Show less



Woodmont Real Estate Services

• United States
• Real Estate
• 100 - 200 Employee

• Director of Marketing

  • Aug 2002 - Mar 2006

  Reporting to the CEO and managing a four-person staff, increased occupancy and operating income for multiple private and institutional developers and investors through strategic marketing and leasing programs for 7,100 apartment units in 46 communities averaging 120 units in size. Maximized returns on 5 new construction projects directing all pre-development and lease-up activity. Responsibilities * Direct all marketing, advertising, promotional and training endeavors in multiple market portfolio while maintaining 95% occupancy for fee management clients * Prepare and deliver marketing and leasing campaigns to developers, REITS and other institutional investors to increase NOI * Create and deliver new business presentations, multifamily management proposals, and marketing/ transition/action plans * Direct design development, finish and amenity program, marketing, advertising, pricing models and pre-leasing activities for 5 lease-ups * Develop resident retention plans/lease renewal campaigns * Develop training/education and career-pathing strategies * Prepare and manage marketing budgets and annual department budget Key Accomplishments * Increased market share by 65% by refining pitch presentations, proposals and business development team structure * Acquired 2,590 units in 17 properties including 5 luxury lease-ups producing and delivering pitch presentations to developers, pension funds and REITS * Launched 5 luxury new rental lease-ups beating pricing and absorption proforma while directing daily marketing activities for 7100+ units in 46 properties averaging 120 units in size and increasing portfolio occupancy to 96% * Raised occupancy by 7% while increasing rents * Reduced advertising costs 60% through strategic online insertions * Achieved average cost per lease to $100 by increasing online presence by 600% * Increased staff shop scores by 18% resulting in 92% average through leadership training program Show less



Sares Regis Group

• United States
• Real Estate
• 300 - 400 Employee

• Director of Marketing

  • Jan 1994 - Jul 2002

  Reporting to the CMO and managing a Marketing Coordinator, Increased occupancy and NOI on over 10,000 units in 50 properties averaging 150 units in size establishing one of the most respected brands in the Western U.S. Responsibilities * Direct and execute all marketing, advertising, promotional and imaging endeavors for multiple market portfolio * Maintain 95% occupancy for fee management client portfolio while increasing occupancy, pricing and revenue * Direct and manage all lease-up developments and pre-development activities * Collaborate with Development, Construction and Property Management divisions to maximize new development initiatives * Participate in new business acquisitions and pitch presentations * Review project architecturals recommending unit mix, interior finishes and amenities * Prepare marketing plans, pricing models and incentive campaigns * Deliver written evaluations for on-site portfolio * Direct market research and competitive product analysis * Direct and manage interior design, media, public relations, advertising and collateral design vendor deliverables * Prepare market studies in multiple markets throughout the US * Develop and maintain annual marketing division budget Key Accomplishments * Increased portfolio occupancy from 93% to 96% for 10,000 stabilized units while simultaneously managing 4 property renovations, 1,107 units in 6 active luxury lease-ups and 2,400 units in pre-development * Delivered 21 successful lease-ups on time and on budget in multiple markets throughout the Western US * Directed successful pre-development execution for 2,400 unit construction pipeline including unit mix, floor plan design, interior and exterior finishes and amenity specifications * Delivered 242-unit luxury rental property three months early * Reduced average cost per lease from $150 to $28 with innovative online strategy * Co-developed new corporate and divisional brand identity, brochures and websites Show less