Gina Mayfield
VP Face to Face Marketing at Statewide Remodeling- Claim this Profile
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Bio
Experience
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Statewide Remodeling
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United States
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Construction
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100 - 200 Employee
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VP Face to Face Marketing
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Jan 2023 - Present
Texas, Oklahoma, Arkansas
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Director Retail & Event Marketing
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Sep 2020 - Jan 2023
Austin, Texas, United States The Director Retail Marketing is responsible for all marketing efforts of all company SF&I Partnerships and Event partnerships to achieve the company’s marketing and sales goals. These responsibilities include coordinating, overseeing and implementing all aspects of the all SF&I Marketing partnerships and all Event Marketing with a main focus on lead generation performance to grow company sales in all markets that the company has active partnerships within allotted marketing cost budget.
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Business Devolepment Manager
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Nov 2016 - Apr 2020
Texas, United States I successfully identified and recruited companies to become exhibitors in the company's 9 annual Home & Garden Shows across Texas. The winning combination of THG's 40 plus years in the business of show producing and my more than 15 years working as an exhibitor brought both extensive experience and a broad perspective to our clients. I not only presented an opportunity to grow clients businesses by introducing these companies to thousands of attendees but I also helped these clients maximize… Show more I successfully identified and recruited companies to become exhibitors in the company's 9 annual Home & Garden Shows across Texas. The winning combination of THG's 40 plus years in the business of show producing and my more than 15 years working as an exhibitor brought both extensive experience and a broad perspective to our clients. I not only presented an opportunity to grow clients businesses by introducing these companies to thousands of attendees but I also helped these clients maximize ROI by my having developed a lead generator training class and assistance in effective exhibit booth design. This Exhibitor 2.0 seminar/class was growing well received and resulted in tangential, measurable results for these clients. Show less
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Director Marketing
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Jan 2014 - Nov 2016
Coordinate and conduct marketing of professional portrait photography services to our client base while generating new avenues of revenue for the company.Travel to, photograph and sell to bar association members across the country. Work with a variety of organizations coordinating large photography projects.
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Statewide Remodeling
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United States
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Construction
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100 - 200 Employee
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Marketing Manager
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Aug 2002 - Dec 2013
Hired originally as a sales representative I learned the ropes and was soon recruited to manage the Field Marketing program at the Austin, Texas branch. After a couple of outstanding years of growing this program in Austin I was recruited to move to the main corporate office in the DFW area and manage the company's entire Field Marketing program. This is where I had unprecedented success and continued to grow the department during the 2008/2009 economic downturn that devastated so much of the… Show more Hired originally as a sales representative I learned the ropes and was soon recruited to manage the Field Marketing program at the Austin, Texas branch. After a couple of outstanding years of growing this program in Austin I was recruited to move to the main corporate office in the DFW area and manage the company's entire Field Marketing program. This is where I had unprecedented success and continued to grow the department during the 2008/2009 economic downturn that devastated so much of the competition. Responsibilities included: *Recruiting personnel *Development and implementation of training programs *Identifying and securing venues for lead generation ex: Home & Garden Shows, Festivals etc.. *Working closely with Sam's Club and Home Depot management in relation to our in store lead generating programs. *All basic management of my promotions team including but not limited to scheduling, on site management, continued education and motivation. Show less
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Owner
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Jan 1991 - Aug 2000
Austin, Texas Executive Search firm working primarily in the healthcare field with both retainer and contingent assignments. Our focus tended towards executive level nursing management and department heads. Client hospitals throughout the country counted on Mayfield Executive Search to identify and recruit the finest management talent to enhance their programs.
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Education
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University Of Texas