Experience

The Club at Wynstone

• United States
• Hospitality
• 1 - 100 Employee

• Director of Membership Services

  • Feb 2019 - Present

  I am the Membership Director for a lifestyle club that has multiple brands. I lead the sales and marketing operations in a highly competitive segment to serve B2B and B2C clients. My role is to manage multiple sales and marketing projects to continuously improve the customer experience. I navigate ambiguity to solve unexpected challenges for customers and leaders while maximizing growth. I also regularly adapt to changing priorities to meet or exceed customer expectations through period of rapid change. My excellent interpersonal skills and experience as a coach and consultant enable me to effectively train customers and staff in the brand. I add value in each interaction by engaging people where they are to provide recommendations for their satisfaction. I also partner across the operations to take idea to execution including multiple customer-facing projects. Achievements in this role include: • Meet or exceed all targets as the face of the brand that owns the relationships with members. • Manage the channel partner relationships to reduce customer acquisition costs by 10% YoY. • Design, plan, and produce events that engage customers with the brand and its value adds. • Overhaul the customer experience from awareness to existing customers yielding scalable growth. • Serve as the subject matter expert in the brand and its solutions including demonstrating products. Show less



CorePower Yoga

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Instructor

  • Jan 2015 - Oct 2021

  I was a yoga instructor that led small group classes with science backed workouts to support their fitness journey. I did this while also working full-time as the leader of the brand’s marketing operations and after I moved on to The Club at Wynstone. My skill at building relationships to help them meet their fitness goals continues to serve me well as I lead sales and marketing campaigns.My role as a fitness instructor helped members set and achieve goals that are realistic while keeping them engaged in the process. I also adapted the trainings and my communication style to to meet clients where they are in order to support their success. Show less

• Assistant Marketing Manager

  • Jan 2015 - Feb 2019

  As the Assistant Marketing Manager, I led the marketing and customer operations of the fitness and wellness brand. I reported to the leadership in this capacity with updates on key sales and marketing projects. I also worked in the clubs as an instructor on a part-time basis which enabled me to gain customer insights that I applied as the leader of the brand.In this capacity, I designed and managed the customer journey including email and social to build robust funnels. I also removed impediments to growth by connecting sales and marketing campaigns across all channels. This required me to apply strong verbal and written communication skills to unify stakeholders in high impact initiatives.Results during this time included:• Led 7 direct reports in the management of the social media and digital marketing campaigns.• Concepted, planned, and managed the pop-up brand experiences with 20 – 300 participants driving growth.• Spearheaded the rebranding campaign including new logo, collateral, and campaign deployment.• Optimized all marketing campaigns through engagement focused strategies yielding higher conversions. Show less



RCS Hospitality Group

• United States
• Hospitality
• 1 - 100 Employee

• Program Coordinator

  • Aug 2014 - Jul 2016

  As the program coordinator, I remotely covered the Chicago territory for a company providing customer service training and consulting. My role was to meet with hospitality clients and to support their leadership through strategic planning and employee training for the best practices. This role was the perfect opportunity to apply my prior experience as a leader of customer-facing staff in hospitality. This enabled me to assess the gaps in the operations for clients. I built or executed the plans to develop and align the staff with the vision of the leadership. I managed multiple competing priorities and achieved all milestones on time with professionalism. I also resolved challenges for clients by focusing on the needs of their customers and proposing recommendations that secured new revenue opportunities. Achievements during this time were: • Audited multiple sites to identify gaps in customer service and proposed growth strategies. • Trained 5 – 100 employees in best practices for customer experience 2 – 3x a month. • Coached and motivated site level leaders in customer services strategies and supported their growth. • Analyzed promotional strategies and presented recommendations to site Show less


Silverleaf Club
• Hospitality
• 1 - 100 Employee
• Event Coordinator

  • Jul 2013 - Jul 2014


Medinah Country Club

• United States
• Hospitality
• 100 - 200 Employee

• Food and Beverage Manager

  • Jan 2010 - Nov 2012

• Banquet Supervisor

  • Mar 2009 - Jan 2010


Ala Carte Entertainment
• United States
• Food & Beverages
• 100 - 200 Employee
• Food and Beverage Service Staff

  • May 2002 - Dec 2009