Marketing Manager

• May 2019 - Present

- Responsible for all marketing functions across the region, including digital, ATL，BTL and more, via Xiaomi’s own platforms as well as third-party channels - Work closely with the Xiaomi global marketing team, distributors, and partners to plan and execute all marketing initiatives - Develop strategic and tactical marketing plans in line with the company’s goals and approach - Develop Xiaomi as a positive consumer brand with mass appeal, both online and offline - Formulate, evaluate, and negotiate strong and innovative marketing partnerships and advertising opportunities - Build and manage fan community by crafting and running effective online campaigns - Lead market research to develop an in-depth understanding of customers and competitors Show less

Channel Marketing Manager

• May 2015 - May 2019

- Work with the Country Sales Manager to understand his strategy and Business Partners selection, accordingly with business requirements - Understand the Business Partner landscape and qualification criteria - Expertise in the channel marketing programs and tools - Liaise with Business Partners - Expertise in the channel marketing incentive programs for resellers and distributors - Help Business Partners to apply for their bonus and claim for reimbursement - Manage the Business Partners exceptional cases and requests (when apply) - Offer advice on marketing campaign planning as needed - Manage all internal processes related to channel marketing - Interface with the Business Process team and ensure all proper approvals, claim analysis and validation - Monthly calls management - Prepare the deck for the review with global, with channel strategy/priorities, activity status, marketing plans, etc. Show less

Economist

• Feb 2009 - May 2015

Marketing Specialist

• Sep 2007 - Nov 2008

Organize, coordinate and control communication for products launching (advertising campaign, POS materials) Organize BTL activities related to the support of sell-through and sell-out programs Daily contact with media to forward info, images and material for the products Support corporate communication strategy, follow-up and materialization of any PR activity (events, sponsorships, etc) Analyze and evaluate the marketing campaign and weekly activity report Enhance brand presence on the shelf Stock evidence of the goods, POS and promotional items designated for promo activity Organize and coordinate the sales incentives Report to the Marketing Manager for Greece and Balkans and Country Sales manager for Romania and Moldavia Show less

Marketing Coordinator

• Jan 2003 - Sep 2007

Organize, coordinate and control all marketing campaigns (TV, print, radio, point of sales materials) Analyze and evaluate the marketing campaigns Prepare the documentation for GSM operator Order all material for shops (lighting boxes, plastic phone support, cardboard for accessories, carrier bags, posters, banners, promotional materials, business cards, uniforms, etc) Update the web page: promotions, news Shop merchandising (develop and implement the “point of sales” concept for the retailing chain) Coordinate information flow with HQ, shops and partners Report to the Retail Director Show less

Sales Assistant

• Feb 2001 - Jan 2003