Gina Cuza
Content Strategist at Knowmad Digital Marketing Technologies | Advancing Business Online- Claim this Profile
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Bio
Credentials
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Hubspot Content Marketing Certification
HubSpot AcademyMar, 2018- Oct, 2024 -
Inbound Certification
HubSpotSep, 2015- Oct, 2024
Experience
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Content Strategist
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Nov 2015 - Present
Get Found. Get Leads. Grow Your Business. As Knowmad's Content Strategist, I specialize in helping clients grow their business by applying revenue-focused Digital Marketing strategies. My ability to effectively implement the best practices of Content Marketing, Social Media, and the Inbound Methodology delivers qualified leads to our clients' sales teams. My first goal is to become clear on how our clients generate revenue & profit, and how they interact with customers. I then create and implement content strategies that meet their needs and business goals. Knowledge, Skills & Abilities: Create engaging marketing programs which include: * Customer Journey Mapping * Persona research and development * Content marketing campaign planning * Organic, social and paid media content strategies * Lead nurturing programs * Performance analysis, analytics and audience insights - Lead and direct Marketing Associates and Marketing Specialists in the area of Content Marketing. - Collaborate with and manage outside resources, as-needed, for content development. - Collaborate with research and technology partners to ensure content initiatives achieve goals - Partnering with Project Managers and Account Managers on campaign planning, content development and website development projects.
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AdvantaClean
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United States
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Environmental Services
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100 - 200 Employee
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Marketing Content Manager
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Apr 2014 - Oct 2015
My passion is establishing AdvantaClean’s brandscape as THE leader in Light Environmental Services™ nationwide and therefore place my focus and responsibilities on: • Creating and managing the company’s editorial calendar; • Overseeing the creation of all content; • Managing other content team members; • Building and managing a stable of freelance writers; • Ensuring that all content is of the highest quality, and delivered on time; • Managing an error free, SEO-optimized corporate blog site; and • Tracking and analyzing key metrics to help improve strategy Additionally, I contribute to direct and relationship marketing, and continually look for opportunities to work with industry influencers to cross-promote content to build our brand and online presence.
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WESCO Distribution
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United States
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Transportation, Logistics and Storage
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200 - 300 Employee
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OEM Integration Account Associate
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Dec 2012 - Mar 2014
* Account associate responsible for two customers which ensures over $5.5 million dollars in annual revenue * First point of contact and administrator between branch and OEM kitting supplier which results in annual cost savings of $100k per year * Execute routine quality control of inventory to maintain compliance with customer requirements and specifications * Act as a liaison between suppliers, sales managers, and warehouse associates to guarantee customer satisfaction and exceed deadlines * Facilitate meetings among branch departments, suppliers, and customers to implement LEAN procedures and push continuous improvement * Proficiently handle inside sales and customer services tasks * Daily seek out and implement ways to provide value creation to internal and external customers through a ONE WESCO approach
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Education
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2009 - 2011
UNC Pembroke
Bachelor of Arts (BA), History & Sociology
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