Marketing Manager

• Mar 2022 - Present

Marketing Planning Manager

• Oct 2021 - Mar 2022

Drafted a communication plan to provide a framework and plan of actions to help mobilise, co-ordinate and deliver a large scale customer communications project. Drafted and developed the annual Member Engagement communications plan, covering activity across multiple divisions, with the aim of increasing customer engagement in AXA Health initiatives and greater integration across all channels. Drafted a communication plan to provide a framework and plan of actions to help mobilise, co-ordinate and deliver a large scale customer communications project. Drafted and developed the annual Member Engagement communications plan, covering activity across multiple divisions, with the aim of increasing customer engagement in AXA Health initiatives and greater integration across all channels.

Marketing Communications Manager (Mortgages)

• Oct 2019 - Oct 2020

Leading the Mortgages Member Service Communications team - this pivotal, managerial role focuses on driving continuous improvement and optimising the important ‘everyday communications’ the business sends to mortgage members. Additionally, this role involved leading the team through an acutely busy time during the pandemic to create and update a programme of communications. This included activities to support: multiple reprices across all mortgage brands; 2 Bank of England rate changes within a matter of weeks and development of a large suite of communications in support of the Payment Holidays, mandated by the Government.

Freelance - Senior Marketing Consultant

• Nov 2015 - Oct 2019

Available for freelance marketing and PR consultancy Available for freelance marketing and PR consultancy

Director of Marketing

• Jan 2014 - Oct 2015

Responsibilities include: o Formulating and directing the UK and European marketing strategy to help achieve business objectives. o Developing and implementing marketing objectives, plans and activity for multiple product solutions across multiple audiences. o Ensuring marketing across all communications channels is closely aligned to brand identity. o Acting as the main UK and European spokesperson with the trade press and other media, as appropriate. o Establishing clear customer segmentation and managing those segments in accordance with the UK & European business objectives. o Overall responsibility for all trade advertising, media, sponsorship, events, communications, collateral, digital marketing, websites & social media – including leading and managing strategy, concepts, design, creative, briefing, copywriting, implementation, delivery and evaluation to ensure appropriate reach to clients and prospects. o Full responsibility for developing and managing marketing budgets and team. Key Achievements - o Significantly increased media presence and brand awareness within target markets – media coverage more than quadrupled in 1st year, helping to expand customer base and increase usage of services. o Supported global rebrand by developing, writing and launching new UK version of company website and creating all other relevant marketing collateral. o Developed market insight reports to achieve greater stakeholder engagement and to drive market profile.

Senior Marketing Consultant

• Jul 2012 - Aug 2012

Having left my Senior Marketing Manager role, Avelo secured me as a consultant, managing the marketing budget and Operations reporting until a new manager was secured. Having left my Senior Marketing Manager role, Avelo secured me as a consultant, managing the marketing budget and Operations reporting until a new manager was secured.

Senior Marketing Manager

• May 2003 - Jun 2012

Financial Services Technology (part of Lloyds Development Capital, previously Vertex) Accountabilities: o Full responsibility for management of Marketing communications, strategy, planning and implementation in support of the sales and business objectives and reporting back to the board o Forecast and manage marketing communications budget to deliver greatest value within agreed budget o Devise marketing communication plans and implement activity for business areas including corporate, portal, intermediary and enterprise o Marketing communications focussed on: preparing communications for special projects and acquisitions; promoting core services (to cross and up sell to existing client base) and supporting new product launches (to penetrate new market segments) - covering all aspects of the marketing mix to increase overall market share in the industry o Overall responsibility for all trade advertising, trade sponsorship, events, communications, collateral, direct mail, newsletters, e-marketing and websites – including strategy, concept, design, creative, briefing, copywriting, implementation, delivery and evaluation to ensure appropriate reach to userbase and prospects o Manage brand identity and govern core brands for Avelo o Manage and lead 10 strong marketing team and other related communications areas for support to ensure co-ordinated activity where necessary o Manage external agencies including advertising partners, PR consultancy and marketing agency to ensure activity is aligned o Ownership of online advertising revenue line o Deliver presales support and manage implementation of sponsorship to plan, acting as main client liaison to implement and evaluate all activity post contract.