Senior Director Technical Product Management & Digital Operations

• Jun 2023 - Present

Founder & Owner

• Apr 2020 - Present

Helping small businesses owners build their online presence with website design, re-designs, SEO tagging/implementation, product set-up and consulting services. Helping small businesses owners build their online presence with website design, re-designs, SEO tagging/implementation, product set-up and consulting services.

Director of Product Management

• Nov 2022 - Jun 2023

Senior Manager of Product Management

• Jun 2021 - Nov 2022

Principal Product Manager Brand CRM

• Aug 2020 - May 2021

Vice President Of Product Management

• Nov 2019 - Mar 2020

- Drive the product strategy and vision for digital online and in-store experiences - Architected and defined requirements to lead migration of online website from Magento to Shopify+ - Completed successful platform migrations for ecommerce, email and loyalty platforms in under six weeks - Evaluate, interview and select vendor partners for all digital systems - Create and manage the product management and IT technical budget - Manage and lead a team of developers working across all digital platforms - Effectively present and communicate to the executive leadership teams strategy, roadmaps customer experiences and new functionalities Show less

Director, Digital Product Management - Marketing, Promotions, Loyalty and e-Commerce

• Apr 2018 - Oct 2019

- Drive the product strategy and vision for new ecommerce platform and post launch initiatives - Team lead for product managers working on the re-platform of ecommerce systems, sharing the product vision across teams - Develop clear, repeatable processes to create optimal customer experiences with UX/design teams, engineering, business stakeholders and third-party vendors - Created training materials for business teams on the new commerce system and architecture - Effectively present and communicate to senior leadership teams strategy, customer experiences and ecommerce functionalities - Manage analytics initiatives to track customer experiences and drive marketing campaigns - Created team goals and developed skills to grow them to the next level Show less

Director Personalization Product Management

• Mar 2017 - Apr 2018

Principal Product Manager

• Feb 2014 - Apr 2018

- Develop roadmaps, functional and technical requirements supporting omni-channel content management systems, search engine optimization, onsite search, integrations and personalization- Launched Sephora on JCP.com, managing business expectation and requirements with third party affiliate. Generating over $10 million in revenue in less than one year- Architected and planned roll-out of new mobile channels through content management system- Implemented search engine optimization efforts increasing search revenue by +90%- Awarded one of ten, 2014 Star Performer awards within the entire organization- Manage and mentor a team of product managers on best practices and technology efforts Show less

Senior Ecommerce Producer

• Oct 2011 - Feb 2014

- Direct and prioritize campaigns, schedules, production and management of web marketing content for site and mobile experiences for both US and Canada- Drive and implement business process and improvement efforts with cross-functional teams to improve efficiency of site management- Work closely with executive leadership teams to translate campaign concepts to create a client experiences- Lead team in communicating projects, schedules and propose solutions for items at risk - Managed career development and workload for a team and individuals - Key contact for troubleshooting site issues, escalating to leadership and partnering with cross-functional teams on resolutions Show less

Senior Product Manager

• Oct 2011 - Jun 2012

- Develop roadmap and functional requirements to communicate needs to IT in supporting content management, on-site search optimizations and workflow- Own the product’s user experience and act as the product evangelist to shape knowledge within the organization- Manage training to all business partners - create job aids, and supporting documents while also presenting and coaching team members on how to use the toolset

Senior Producer

• Mar 2008 - Oct 2011

- Prioritized and oversaw development of web activities to ensure tasks are completed with quality, in a timely manner and within the budget - Created, implemented and managed enhancements of content management systems - Developed strategies, design and content migration for mobile platforms - Managed the day to day maintenance and large projects for ten different web sites - Designed and created layouts of web pages, banner ads and internal communications - Reviewed and analyzed site performance and provided recommendations for enhancements - Directed project teams consisting of subject matter experts, analysts, designers, information architects, developers and QA testers - Responsible for managing, updating and creating new processes and new policies - Oversee web coordinators and ensure HTML coding is accurate and functional to spec - Build strong client relationships and appropriately manage client expectations - Identify and schedule appropriate resources to complete assigned projects - Implemented comments functionality across multiple sites Show less

Producer

• May 2007 - Feb 2008

- Implemented cross-site pages, gaining 1M in revenue for the brand within a few months- Oversee web design and maintenance- Responsible for managing, updating and creating new processes and new policies - Scheduled, trafficked and coordinated assets for new content on web sites- Coordinate and ran meetings with key team members to brainstorm on new content ideas and review meetings - Point of contact for cross-functional teams on content and site projects- Manage, maintain and develop timelines and schedules for new and ongoing content- Ensure all deliverables were completed and launched on time - Frequent communication to external business partners regarding marketing message and timeline of exposure- Ensured the web site optimized for search results- Pull and report performance of tests to see the worth of developing new functionality for the site- Report on performance and conversion rate of specific products marketed to specific brands - On-call contact for quick fixes and site emergencies Show less

Associate Marketing Manager

• Jan 2007 - May 2007

- Write creative briefs outlining the marketing, timing and placement of the message as well as requirements from the creative team - Research fashion trends to create messaging for the site- Interface with site marketing team and merchant teams to develop compelling messages that drive traffic, frequency and appropriately with site messaging, brand marketing and promotions.

Marketing Analyst

• May 2006 - Jan 2007

- Key player in the successful launch of piperlime.com- Managed the comprehensive set up and scheduling of marketing content for all major and minor site messages for piperlime.com- Schedule, manage and execute all marketing content pieces for site within the web-enabled tools- Validate integrity of product information as it relates to marketing content launches- Assist with coordination of marketing message refreshes- Create processes and coordinate all vendor assets to be created for and launched on the site- Serve as the marketing functional expert and support training for the web-enabled tools Show less

Operations Coordinator

• Jan 2005 - Apr 2006

Assistant Marketing Manager

• Sep 2004 - Jan 2005

Marketing Director

• Jan 2003 - May 2004