Senior Digital Marketing Manager

• Jun 2022 - Present

Digital Marketing Manager

• Jul 2020 - Jun 2022

Director of Digital Marketing

• May 2019 - Dec 2019

Digital Marketing Manager

• Aug 2018 - May 2019

Digital Marketing Lead

• 2016 - 2017

• Managed all B2B global digital campaigns: AdWords, LinkedIn, and ABM accounts - Generated 40% increase in quality MQLs through digital channels. - Developed global product strategy for new product launches through all verticals. • Oversaw the Marketo database and campaigns within platform - List segmentation, data imports, lead assignments from campaigns, updated rules, dynamic content, lead nurture campaigns, monthly Newsletters • Worked closely with product, engineers, and… Show more • Managed all B2B global digital campaigns: AdWords, LinkedIn, and ABM accounts - Generated 40% increase in quality MQLs through digital channels. - Developed global product strategy for new product launches through all verticals. • Oversaw the Marketo database and campaigns within platform - List segmentation, data imports, lead assignments from campaigns, updated rules, dynamic content, lead nurture campaigns, monthly Newsletters • Worked closely with product, engineers, and sales team to road map product launch for the digital go-to-market strategy. • Worked closely with Director of Sales to ensure MQLs from Sales Team were being followed up properly and Sales Team had all updated assets for outreach • Established conversion tracking that was unified across all platforms with AI and measured digital efforts in a test and control environment utilizing A/B testing. Show less • Managed all B2B global digital campaigns: AdWords, LinkedIn, and ABM accounts - Generated 40% increase in quality MQLs through digital channels. - Developed global product strategy for new product launches through all verticals. • Oversaw the Marketo database and campaigns within platform - List segmentation, data imports, lead assignments from campaigns, updated rules, dynamic content, lead nurture campaigns, monthly Newsletters • Worked closely with product, engineers, and… Show more • Managed all B2B global digital campaigns: AdWords, LinkedIn, and ABM accounts - Generated 40% increase in quality MQLs through digital channels. - Developed global product strategy for new product launches through all verticals. • Oversaw the Marketo database and campaigns within platform - List segmentation, data imports, lead assignments from campaigns, updated rules, dynamic content, lead nurture campaigns, monthly Newsletters • Worked closely with product, engineers, and sales team to road map product launch for the digital go-to-market strategy. • Worked closely with Director of Sales to ensure MQLs from Sales Team were being followed up properly and Sales Team had all updated assets for outreach • Established conversion tracking that was unified across all platforms with AI and measured digital efforts in a test and control environment utilizing A/B testing. Show less

Digital Marketing & CRM

• 2014 - 2016

• Managed the maintenance of Ferrari’s two CRM platform (Orcale based CRM, and Reyonlds & Reyonlds): Data extraction, list segmentations, and sales report • Analyzed online advertising campaign performance from PPC and made recommended necessary optimizations • Worked with race team’s digital marketing assets such as; PPC on social media, emails, enewsletter, and VIP targeted campaigns • Edit website content through WordPress and made necessary changes upon auto-market trends… Show more • Managed the maintenance of Ferrari’s two CRM platform (Orcale based CRM, and Reyonlds & Reyonlds): Data extraction, list segmentations, and sales report • Analyzed online advertising campaign performance from PPC and made recommended necessary optimizations • Worked with race team’s digital marketing assets such as; PPC on social media, emails, enewsletter, and VIP targeted campaigns • Edit website content through WordPress and made necessary changes upon auto-market trends • Developed email blasts and enewsletter content- analyzed the qualified leads and patterns generated from sends • Worked cross-functionally with external teams and partners on digital campaign execution and strategy. Show less • Managed the maintenance of Ferrari’s two CRM platform (Orcale based CRM, and Reyonlds & Reyonlds): Data extraction, list segmentations, and sales report • Analyzed online advertising campaign performance from PPC and made recommended necessary optimizations • Worked with race team’s digital marketing assets such as; PPC on social media, emails, enewsletter, and VIP targeted campaigns • Edit website content through WordPress and made necessary changes upon auto-market trends… Show more • Managed the maintenance of Ferrari’s two CRM platform (Orcale based CRM, and Reyonlds & Reyonlds): Data extraction, list segmentations, and sales report • Analyzed online advertising campaign performance from PPC and made recommended necessary optimizations • Worked with race team’s digital marketing assets such as; PPC on social media, emails, enewsletter, and VIP targeted campaigns • Edit website content through WordPress and made necessary changes upon auto-market trends • Developed email blasts and enewsletter content- analyzed the qualified leads and patterns generated from sends • Worked cross-functionally with external teams and partners on digital campaign execution and strategy. Show less

Marketing Coordinator

• Sep 2013 - Dec 2014

• Managed email marketing: outreach to over 80k people/daily • Managed the monthly email marketing report • Created KB Home’s Promotional Pages for community websites • Organized monthly and quarterly audit reports for KB Homes website • Analyzed reports for off-site Marketing spends- made recommendations to leadership for adjusted channel spending to align with the competitive market • Managed email marketing: outreach to over 80k people/daily • Managed the monthly email marketing report • Created KB Home’s Promotional Pages for community websites • Organized monthly and quarterly audit reports for KB Homes website • Analyzed reports for off-site Marketing spends- made recommendations to leadership for adjusted channel spending to align with the competitive market

Traffic Engineering/Outreach Intern

• Nov 2012 - Jun 2013

Conducted research and outreach on mobility projects. Worked closely with LADOT and Metro analyzing statistical findings on corridors along District 1 and 3 in CCIRPLAC (Comprehensive Corridor Improvement and Reinvestment Plan for Los Angeles County). Utilized Google Analytics to track email marketing campaigns. Major projects include the Comprehensive Corridor Improvement and Reinvestment Plan for Los Angeles County, Metro Express Lanes, Bus Rapid Transit Lane Studies, and Mobility… Show more Conducted research and outreach on mobility projects. Worked closely with LADOT and Metro analyzing statistical findings on corridors along District 1 and 3 in CCIRPLAC (Comprehensive Corridor Improvement and Reinvestment Plan for Los Angeles County). Utilized Google Analytics to track email marketing campaigns. Major projects include the Comprehensive Corridor Improvement and Reinvestment Plan for Los Angeles County, Metro Express Lanes, Bus Rapid Transit Lane Studies, and Mobility Hubs. Show less Conducted research and outreach on mobility projects. Worked closely with LADOT and Metro analyzing statistical findings on corridors along District 1 and 3 in CCIRPLAC (Comprehensive Corridor Improvement and Reinvestment Plan for Los Angeles County). Utilized Google Analytics to track email marketing campaigns. Major projects include the Comprehensive Corridor Improvement and Reinvestment Plan for Los Angeles County, Metro Express Lanes, Bus Rapid Transit Lane Studies, and Mobility… Show more Conducted research and outreach on mobility projects. Worked closely with LADOT and Metro analyzing statistical findings on corridors along District 1 and 3 in CCIRPLAC (Comprehensive Corridor Improvement and Reinvestment Plan for Los Angeles County). Utilized Google Analytics to track email marketing campaigns. Major projects include the Comprehensive Corridor Improvement and Reinvestment Plan for Los Angeles County, Metro Express Lanes, Bus Rapid Transit Lane Studies, and Mobility Hubs. Show less