Experience

Dr. Social

• Mexico
• Advertising Services
• 1 - 100 Employee

• Founder

  • Mar 2018 - Present

  Agencia y Academia de Marketing Digital especializada en los sectores Salud y Belleza • Desarrollo de elementos de marca y propuesta de valor • Creación, gestión y optimización de campañas publicitarias para captación de nuevos pacientes • Diseño de procesos de venta, estrategias de recompra y fidelización • Creación de contenidos orientados a estrategia de marca • Dictado de cursos y talleres de Marketing Digital para médicos



GCL Consulting

• Marketing Services

• Founder

  • Sep 2016 - Present

  Consultora estratégica para PYMEs • Servicios de análisis estratégico, benchmarking y posicionamiento • Servicios de campañas publicitarias para captación de clientes • Definición e implementación de estrategias comerciales • Desarrollo de mejoras en la experiencia del cliente • Definición e implementación de procesos de prospección y venta

• Digital Marketing for Travel Experience Consultant

  • Sep 2016 - May 2019

  Buenos Aires Search and implementation of digital strategies for customization and digitalization of traveler experience.



Instituto Tecnológico Autónomo de México

• Mexico
• Higher Education
• 300 - 400 Employee

• Profesora

  • Jul 2022 - Present

  Ciudad de México, México



LATAM Airlines

• Chile
• Airlines and Aviation
• 700 & Above Employee

• Market Strategy Manager

  • Oct 2014 - Jul 2016

  Mexico City • Assumed the role of leader in the creation, management and monitoring of the Office’s Commercial Plan (revenue USD $112MM per year). • Implemented a market share protection strategy in the corporate segment vs Aeroméxico through specific products as flexible fare discounts. (MS LATAM 43%,+5pp vs 2015) • Carried out a price strategy to stop Avianca’s growth on touristic markets using differentiated fares by sales channel and boosting traffic on 1-or-2-stops flights. (MS LATAM… Show more • Assumed the role of leader in the creation, management and monitoring of the Office’s Commercial Plan (revenue USD $112MM per year). • Implemented a market share protection strategy in the corporate segment vs Aeroméxico through specific products as flexible fare discounts. (MS LATAM 43%,+5pp vs 2015) • Carried out a price strategy to stop Avianca’s growth on touristic markets using differentiated fares by sales channel and boosting traffic on 1-or-2-stops flights. (MS LATAM 38%, +3pp vs 2015, MS AV -3pp vs 2015)

• Senior Market and Revenue Management Analyst

  • Dec 2012 - Sep 2014

  São Paulo Area, Brazil •Participated actively during the merger of Lan Airlines and Tam Linhas Aereas Revenue Management areas, fostering process optimizations and teaching new members of the team. •Successfully launched promotional campaigns of Europe destinations in the Chilean market. Last campaign revenue USD $10MM (+30% revenue and +45% passengers in 2014 vs first campaign 2013) •Increased +47% vs 2013 passenger volume in the markets between Chile and Europe (5 main destinations, Income USD… Show more •Participated actively during the merger of Lan Airlines and Tam Linhas Aereas Revenue Management areas, fostering process optimizations and teaching new members of the team. •Successfully launched promotional campaigns of Europe destinations in the Chilean market. Last campaign revenue USD $10MM (+30% revenue and +45% passengers in 2014 vs first campaign 2013) •Increased +47% vs 2013 passenger volume in the markets between Chile and Europe (5 main destinations, Income USD $200MM per year).

• Market and Revenue Management Analyst

  • Jul 2011 - Nov 2012

  Santiago de Chile •Defined and implemented commercial strategies for main LAN Airlines points of Sale in Europe, Peru and Ecuador. Pricing segmentation strategies, competition monitoring and behavioral studies. •Increased LATAM Market Share +5pp vs 2011 based on campaigns for long-stay-passengers segment (40% of route traffic) in order to stop Avianca growing on these markets.



Universidad de 'San Andrés'

• Argentina
• Education Administration Programs
• 500 - 600 Employee

• Alumni and Professional Development Office Assistant

  • Apr 2010 - Dec 2010

  Gran Buenos Aires, Argentina

• Foreign Studies Office Assistant

  • Mar 2009 - Mar 2010

  Gran Buenos Aires