Marketing Executive

• Oct 2022 - Present

Marketing Executive

• Sep 2021 - Sep 2022

• Reviewing, analysing and reporting on product KPI’s to influence business and current project direction.• Assisting in the production of ongoing competitor analysis and reporting, with reference to product development,presentation, promotion, and collaboration.• Understanding product and customer profile to optimise the effectiveness of marketing material.• Planning, developing, and executing marketing plans to promote Met Office events, services and products.

Business Group Graduate Scheme

• Nov 2019 - Sep 2021

• Maintaining and updating Met Office website utilising CRM Bloom reach.• Writing and developing content for social media campaigns.• SEO research to ensure Met Office webpage efficiency• Using python programming to help develop Met Office products and services.• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.• Communicating with graphic design teams, web developers and sales teams to ensure a consistent brand messaging.

Marketing Executive

• May 2019 - Nov 2019

• Planning, developing and implementing effective marketing communication campaigns to build brand equity.• Using the full marketing mix for the company’s internal and external marketing communications.• Undertaking detailed ongoing analysis of marketing campaigns to ensure SMART objectives are met.

Marketing Executive

• Nov 2018 - May 2019

• Writing copy for marketing collateral, including blogs, brochures, letters, emails and website content. • Managing social media platforms using Hootsuite and analysing the effectiveness of google ads. • Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur. • Managing the events and exhibitions that the company attends to ensure the company maximises ROI. • Writing copy for marketing collateral, including blogs, brochures, letters, emails and website content. • Managing social media platforms using Hootsuite and analysing the effectiveness of google ads. • Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur. • Managing the events and exhibitions that the company attends to ensure the company maximises ROI.

Business Support Analyst

• Oct 2016 - Jul 2017

- Analysed customer complaints using information from the customer record systems, Excel and Microsoft Access. - Comprised monthly and weekly reports for management and staff to check the performance of the complaints teams. - Developed and advised on procedures used by staff when handling complaints. - Analysed customer complaints using information from the customer record systems, Excel and Microsoft Access. - Comprised monthly and weekly reports for management and staff to check the performance of the complaints teams. - Developed and advised on procedures used by staff when handling complaints.

Receptionist

• Jun 2016 - Aug 2016

Relationship Managers Assistant

• Sep 2015 - Apr 2016

Fundraiser

• Sep 2014 - Jan 2015

Receptionist

• Jun 2013 - Jul 2013

Cook, cleaner and till staff

• Aug 2007 - Sep 2009