Gilmar Rosas
Growth Consultant at Confirmed360- Claim this Profile
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Bio
Credentials
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Hootsuite Professional
Hootsuite Media Inc.
Experience
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Confirmed360
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United States
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Events Services
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1 - 100 Employee
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Growth Consultant
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Jan 2023 - Present
▪ Implemented an SMS retention program which produced a 5,500% ROI after the first month. ▪ Executing B2B2C lead gen campaigns via email, LinkedIn, and paid social/search. ▪ Implemented an SMS retention program which produced a 5,500% ROI after the first month. ▪ Executing B2B2C lead gen campaigns via email, LinkedIn, and paid social/search.
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Granted
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United Kingdom
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Financial Services
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Director of Growth Marketing
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Apr 2022 - Present
Leading growth for this seed-stage startup. I'm deploying customer acquisition, retention, and revenue growth strategies via data-driven, multichannel marketing. ▪ Grew revenue by 280% and site traffic by 225% YoY via paid social, search, and influencer agency campaigns. ▪ Improved conversion rate by 3x by diagnosing customer drop off and remedying with extensive A/B testing. ▪ Created Granted's email/SMS lifecycle flows and calendar; supporting a 160% increase in subscribers. ▪ Led creation of Granted's key loyalty program "Granted Rewards." Show less
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Fanimal, Inc.
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United States
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Entertainment Providers
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1 - 100 Employee
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Marketing Lead
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Apr 2021 - Oct 2021
Led growth campaigns on email, paid social & search, influencer, and organic social. Advised the founder's on overall marketing strategy. ▪ Scaled Fanimal's key retention program by 58%; resulting in $120k revenue over 6 months. ▪ Created Fanimal's customer email lifecycle flows and calendar; supporting a 50% increase in new users. ▪ Led paid social, search, and influencer agency campaigns; resulting in a 45% revenue increase over 3 months. ▪ Developed foundational marketing practices such as weekly analysis of channel & business metrics (e.g. CAC, LTV, ROAS). ▪ Organically grew Fanimal's instagram by 30% via a content strategy and calendar. Show less
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American Chemical Society
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United States
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Non-profit Organizations
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700 & Above Employee
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Integrated Marketing Manager
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Dec 2018 - Mar 2021
Served as marketing lead for the ACS on Campus (ACSoC) global event portfolio. Supported the Marketing & Sales department by devising and executing marketing campaigns for internal business units. ▪ Executed B2B2BC lead gen campaigns across 41 global events; increasing leads by 15% and member acquisition by 362% YoY. ▪ Led campaigns across email, social, and owned media to drive user acquisition for 3 business units. One campaign exceeded its subscription goal by 591%. Served as marketing lead for the ACS on Campus (ACSoC) global event portfolio. Supported the Marketing & Sales department by devising and executing marketing campaigns for internal business units. ▪ Executed B2B2BC lead gen campaigns across 41 global events; increasing leads by 15% and member acquisition by 362% YoY. ▪ Led campaigns across email, social, and owned media to drive user acquisition for 3 business units. One campaign exceeded its subscription goal by 591%.
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National Association for the Education of Young Children (NAEYC)
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Education Administration Programs
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100 - 200 Employee
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Community Engagement Manager
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Oct 2016 - Nov 2018
Responsible for the success and growth of NAEYC’s online community platform "Hello," as well as all 31 NAEYC Interest Forums. ▪ Launched NAEYC's new online community platform "Hello," through front-end web development, design/user testing phases. ▪ Grew Hello's usership to 25% of total members within a year via content engagement strategies (webinars, blog posts, user generated content) and marketing promotion. ▪ Acted as primary liaison for over 60 interest group leaders; conducted regular training, on-boarding, office hours, and other support activities. ▪ Managed a $10k budget to plan interest forum activities at NAEYC conferences for over 6,000 attendees. This included receptions, panels, business meetings, and the creation of marketing collateral. Show less
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Quad Learning, Inc.
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United States
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Education Administration Programs
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1 - 100 Employee
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Digital Marketing Associate
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Nov 2015 - Sep 2016
Managed Quad Learning's Facebook, Twitter, and Snapchat accounts. Executed digital marketing campaigns, through email and social for the American Honors Program. ▪ Deployed engagement strategies for Twitter, Facebook, Instagram. Growing net new users on the accounts by 31%, 9%, and 37% respectively over 8 months. Including paid ad/organic campaigns. ▪ Created monthly social metrics dashboard for marketing team; reported on actionable insights. ▪ Identified emerging media for growth opportunities; launched American Honors on Snapchat. Show less
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Decent Workshop
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Advertising Services
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Digital Media and Project Management Associate (Apprenticeship)
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Aug 2015 - Oct 2015
Responsible for managing several clients and engaging in services such as social media management, digital marketing, content creation, and brand strategy. Responsible for managing several clients and engaging in services such as social media management, digital marketing, content creation, and brand strategy.
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Digital & Social Media Intern
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Feb 2015 - May 2015
Assisted the Communications team with external communications and public relations efforts such as research of and outreach to traditional and new media outlets. The position included a focus on social media to expand the organization’s image and reach as well as promotional work for organization events. Assisted the Communications team with external communications and public relations efforts such as research of and outreach to traditional and new media outlets. The position included a focus on social media to expand the organization’s image and reach as well as promotional work for organization events.
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Bad Kids Collective
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United States
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Retail Apparel and Fashion
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Social Media Intern
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Aug 2014 - May 2015
Assisted the Public Relations team in rolling out strategies to increase reach, engagement and sales. Provided support by publishing original content and engaging in research, and social media management. Assisted the Public Relations team in rolling out strategies to increase reach, engagement and sales. Provided support by publishing original content and engaging in research, and social media management.
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Development Intern
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May 2014 - Aug 2014
Collaborated with the Development team to research donor prospects and provide crucial event support. Used SalesForce to engage in donor and database management as well as establishing relationships with donors to obtain critical sustainer gifts. Assisted with the preparation and execution of signature national events with some raising over $250,000. Collaborated with the Development team to research donor prospects and provide crucial event support. Used SalesForce to engage in donor and database management as well as establishing relationships with donors to obtain critical sustainer gifts. Assisted with the preparation and execution of signature national events with some raising over $250,000.
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Equal Rights Center
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Civil Rights Intern
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Jan 2014 - May 2014
Worked on substantive tasks related to civil rights studies such as briefings on relevant civil rights complaints in the United States. Assisted in preparing major funding proposals to the Department of Housing and Urban Development. Worked on substantive tasks related to civil rights studies such as briefings on relevant civil rights complaints in the United States. Assisted in preparing major funding proposals to the Department of Housing and Urban Development.
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Chadderdon Group
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United States
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Intern
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Aug 2013 - Nov 2013
Performed general office duties in addition to voter file investigation, data entry, and research on potential candidates across the country. Assisted with initial campaign production. Performed general office duties in addition to voter file investigation, data entry, and research on potential candidates across the country. Assisted with initial campaign production.
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Grassroots Campaigns
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Political Organizations
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100 - 200 Employee
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Field Manager
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Jul 2010 - Jan 2011
A strong canvasser with leadership skills. Led a team of 2 - 4 canvassers each day on various progressive canvassing campaigns. Trained new staff and managed the logistical canvassing operations in a particular area. A strong canvasser with leadership skills. Led a team of 2 - 4 canvassers each day on various progressive canvassing campaigns. Trained new staff and managed the logistical canvassing operations in a particular area.
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Education
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2011 - 2015
American University
Bachelor's degree, Sociology -
2010 - 2011
Santa Monica College
Community
