• Jun 2023 - Present

• Jan 2023 - Jun 2023

Clients: Bread Financial, Qlik- Strategizing content to appeal Qlik’s brand and products to users across Twitter, Facebook, and LinkedIn, contributing to a 2.3% increase in engagement rate (3.2% → 5.5%) in past 3 months- Producing key social assets by coordinating with cross-functional teams, approving with stakeholders, and delivering to clients’ social channels on a weekly schedule- Creating workback plans and managing timelines for client deliverables, including weekly social media content calendars and design projects - Leading content distribution strategy for Qlik’s QlikWorld 2023 campaign on LinkedIn, resulting in 36.6K searches, 12.8K visitors, 2.1K new followers, and 12.4M impressions within 2 months- Developing reports to educate Bread Financial on the latest social media trends and platform updates across TikTok and Instagram for influencer campaigns Show less

Marketing Mentee

• Oct 2022 - Mar 2023

- Joined the 4th cycle of the QWE Mentorship program as a marketing mentee, where I created a project to increase inclusivity in gaming and esports for marginalized communities - Developed the brand strategy, event strategy, and marketing plan - At the end of the mentorship, I presented my project to a group of 20 people, which included other mentees, mentors, and the QWE board - I got 1st place for my project, including a $2,000 scholarship! - Joined the 4th cycle of the QWE Mentorship program as a marketing mentee, where I created a project to increase inclusivity in gaming and esports for marginalized communities - Developed the brand strategy, event strategy, and marketing plan - At the end of the mentorship, I presented my project to a group of 20 people, which included other mentees, mentors, and the QWE board - I got 1st place for my project, including a $2,000 scholarship!

Social Media Manager

• May 2022 - Jan 2023

- Publishing event promotions and live tournament footage on Twitter, increasing impressions by 10% and engagements by 5% within the past 28 days - Designing a digital flier in Canva to raise awareness for highest skilled tournament, Champions League, resulting in 9.8k impressions, 542 engagements, 93 likes, and 71 link clicks organically in 3 days - Publishing event promotions and live tournament footage on Twitter, increasing impressions by 10% and engagements by 5% within the past 28 days - Designing a digital flier in Canva to raise awareness for highest skilled tournament, Champions League, resulting in 9.8k impressions, 542 engagements, 93 likes, and 71 link clicks organically in 3 days

• Dec 2021 - Jan 2023

- Creating content for company brand accounts on Facebook, LinkedIn, Instagram, and Twitter, increasing impressions by 20% and engagements by 9% within the past 28 days- Building ads in Facebook Ad Manager and Google Ads to promote product for a Halloweencampaign; obtaining 10,000 impressions and 500 reaches across both platforms- Constructing monthly editorial calendar in collaboration with creative team to schedule socialmedia posts in a strategic manner across Facebook, Twitter, Instagram, and LinkedIn- Conducting market research of cosmetic and beauty companies in NA, EU, and UK markets to establish partnerships for Jonajo's newest AR nail polish virtual try-on tool, GlamScan- Launching a 7-day LinkedIn brand awareness campaign to target NA, EU, and UK markets in the beauty industry using a $150 budget, leading to 6.5% CTR, 565 impressions, and client adoption of new product Show less

• Sep 2021 - Dec 2021

- Contributed to marketing and design meetings by redefining target personas for Jonajo's products to better inform future marketing campaigns- Composing product messaging for brochures, website copy, and pitch decks to promote GlamScan to potential clients- Devising the script for a GlamScan demo video that was posted to the product's website and shown to potential clients- Producing SEO-tailored blog articles relating to current industry trends and developments that were posted on the company website Show less

Marketing Mentee

• Oct 2021 - Dec 2021

Participated in the marketing mentorship program at TSM University, where she gained insight about the gaming and esports industry from a professional with 5+ years of experience within the field. She created a mock college event activation plan for the TSM University program, allowing her to showcase her marketing skills and knowledge to her mentor. Participated in the marketing mentorship program at TSM University, where she gained insight about the gaming and esports industry from a professional with 5+ years of experience within the field. She created a mock college event activation plan for the TSM University program, allowing her to showcase her marketing skills and knowledge to her mentor.