Gillian Carmichael
Head Of Marketing at WhisperClaims- Claim this Profile
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Topline Score
Bio
Ken Sjöberg
Gillian is a highly professional and driven person who is an absolute pleasure to work with. I've worked with Gillian across a number of years and can't recommend her enough as both a professional and as a friend. Her approach to working with creatives and her appreciation of their value is unparalleled. I would say without a doubt to anyone when considering working with Gillian to do so without hesitation.
Scott McCluskey
I was lucky enough to work for Gillian in my first professional role in Marketing. Gillian was a fantastic Manager, leading by example with her fantastic work ethic and extensive knowledge of Digital Marketing. More importantly, Gillian always found time for the team, helping me to develop in any way possible and generally just being a very supportive figure in the business. Gillian was always a very calming presence, even when times inevitably got slightly hectic in the start-up environment. I loved working with Gillian and to this day still rely on her as a mentor when in comes to my own professional and personal growth. Gillian would be a huge asset to any business.
Ken Sjöberg
Gillian is a highly professional and driven person who is an absolute pleasure to work with. I've worked with Gillian across a number of years and can't recommend her enough as both a professional and as a friend. Her approach to working with creatives and her appreciation of their value is unparalleled. I would say without a doubt to anyone when considering working with Gillian to do so without hesitation.
Scott McCluskey
I was lucky enough to work for Gillian in my first professional role in Marketing. Gillian was a fantastic Manager, leading by example with her fantastic work ethic and extensive knowledge of Digital Marketing. More importantly, Gillian always found time for the team, helping me to develop in any way possible and generally just being a very supportive figure in the business. Gillian was always a very calming presence, even when times inevitably got slightly hectic in the start-up environment. I loved working with Gillian and to this day still rely on her as a mentor when in comes to my own professional and personal growth. Gillian would be a huge asset to any business.
Ken Sjöberg
Gillian is a highly professional and driven person who is an absolute pleasure to work with. I've worked with Gillian across a number of years and can't recommend her enough as both a professional and as a friend. Her approach to working with creatives and her appreciation of their value is unparalleled. I would say without a doubt to anyone when considering working with Gillian to do so without hesitation.
Scott McCluskey
I was lucky enough to work for Gillian in my first professional role in Marketing. Gillian was a fantastic Manager, leading by example with her fantastic work ethic and extensive knowledge of Digital Marketing. More importantly, Gillian always found time for the team, helping me to develop in any way possible and generally just being a very supportive figure in the business. Gillian was always a very calming presence, even when times inevitably got slightly hectic in the start-up environment. I loved working with Gillian and to this day still rely on her as a mentor when in comes to my own professional and personal growth. Gillian would be a huge asset to any business.
Ken Sjöberg
Gillian is a highly professional and driven person who is an absolute pleasure to work with. I've worked with Gillian across a number of years and can't recommend her enough as both a professional and as a friend. Her approach to working with creatives and her appreciation of their value is unparalleled. I would say without a doubt to anyone when considering working with Gillian to do so without hesitation.
Scott McCluskey
I was lucky enough to work for Gillian in my first professional role in Marketing. Gillian was a fantastic Manager, leading by example with her fantastic work ethic and extensive knowledge of Digital Marketing. More importantly, Gillian always found time for the team, helping me to develop in any way possible and generally just being a very supportive figure in the business. Gillian was always a very calming presence, even when times inevitably got slightly hectic in the start-up environment. I loved working with Gillian and to this day still rely on her as a mentor when in comes to my own professional and personal growth. Gillian would be a huge asset to any business.
Experience
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WhisperClaims
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Head Of Marketing
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Jun 2019 - Present
WhisperClaims develops white-labelled software designed to help accountants and R&D tax specialists to prepare claims for R&D tax relief. Our software enables advisors or their clients to prepare claims within 45-60 minutes, providing fully editable and HMRC-compliant reports immediately upon online payment. In my role, I'm responsible for: ▶️ Multi-channel campaigns ▶️ Digital marketing ▶️ Website & User Journeys ▶️ Communications, Social Media & PR ▶️ Content Marketing ▶️ Email Marketing ▶️ PPC, Programmatic, Display & SEO
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CodeClan
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United Kingdom
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Higher Education
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100 - 200 Employee
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Head of Marketing and Communications
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Oct 2015 - May 2019
CodeClan is Scotland’s first and only award-winning and industry-led digital skills academy on a mission to help bridge the digital skills gap in Scotland. Through a range of digital training courses we've helped to transform the careers of 100’s of professionals across Scotland and delivered a steady pipeline of talent to employers. Responsible for: ▶️ Team management & leadership within the wider management team ▶️ B2B & B2C strategic planning ▶️ Lead gen forecasting, research & analysis ▶️ Branding, messaging and creative ▶️ Internal & external communications, social media & PR ▶️ Web & User Experience Design ▶️ Content Marketing ▶️ Events management ▶️ Reputation management www.codeclan.com
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Ambergreen Internet Marketing
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Head of Content and Creative
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Apr 2014 - Jul 2015
Edinburgh-based digital agency Ambergreen specialising in PPC, SEO, Social Media, Content Marketing & Analytics. Providing digital marketing solutions for clients including Hotel Chocolat, PwC, The Elder Scrolls and Turquoise Holidays. In my role I was responsible for: ▶️Management of the Content & Creative team ▶️Content marketing ▶️Social media strategy & monitoring ▶️SEO ▶️Digital PR & outreach ▶️Web design and branding, ▶️Creative and content production ▶️Strategy and training for clients
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Sainsbury's Bank
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United Kingdom
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Financial Services
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700 & Above Employee
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Digital Marketing Manager
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Jan 2012 - Mar 2014
Sainsbury's Bank offer an award-winning range of financial products with attractive rewards for Sainsbury's shoppers. This includes credit cards, savings and loans, as well as mortgages, travel money and car, home, pet, travel and life insurance.I headed up the SEO team and was responsible for building a competitive online presence for our complete product range.
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Ecommerce Content Manager
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Mar 2010 - Feb 2012
Online content management; online customer experience; web analysis; SEO; digital media development; UX; design and development of new sites; supplier management.
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Digital Media Editor
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Jan 2009 - Feb 2010
Seafish is a Non-Departmental Public Body set up to support the £10 billion UK seafood industry. Key responsibilities: Web development; marketing communications and campaign analysis; digital media development; social media; copywriting online and offline; search engine strategy Seafish is a Non-Departmental Public Body set up to support the £10 billion UK seafood industry. Key responsibilities: Web development; marketing communications and campaign analysis; digital media development; social media; copywriting online and offline; search engine strategy
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Publishing Editor
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Oct 2006 - Jan 2009
Wiley Blackwell is a global publisher of content-enabled solutions improving outcomes in research, education and professional practice with online tools, journals, books, databases, reference works and laboratory protocols. Responsible for: Management of six life science journals including Molecular Ecology; proofing and copy-editing of articles for print and online publication; collaboration with editorial teams, typesetters and printers in Asia, North America and Europe; development and implemenation of management procedures for a high-profile journal; modernisation of a journal website attracting customers globally.
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Publishing Assistant
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Nov 2005 - Oct 2006
Editing and proofing of scientific journals; liaison with in-house editors and external typesetters, printers and clients around the globe; supporting editorial teams and senior management Editing and proofing of scientific journals; liaison with in-house editors and external typesetters, printers and clients around the globe; supporting editorial teams and senior management
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The List Magazine
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Entertainment Providers
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Copywriter/Contributor
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Oct 2005 - Mar 2006
Wrote for the List's Guide to Scotland's 6 Cities and the List Magazine on a freelance basis. Wrote for the List's Guide to Scotland's 6 Cities and the List Magazine on a freelance basis.
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Online Assistant
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Oct 2005 - Oct 2005
Arranged photography and articles for the company website and edited the content to improve the appearance of their online shopping pages. Arranged photography and articles for the company website and edited the content to improve the appearance of their online shopping pages.
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Copywriter/Contributor
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Dec 2003 - Mar 2004
Wrote reviews of independent shops, restaurants and bars in Edinburgh for the Itchy Edinburgh Guidebook. Wrote reviews of independent shops, restaurants and bars in Edinburgh for the Itchy Edinburgh Guidebook.
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Events Co-ordinator
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Oct 1999 - Apr 2000
• Identified the potential for a festival in the area and set up a group to help coordinate and develop this idea. • Liaised with local press to gain coverage for the event, raised interest/revenue through lottery grants and fundraising, located venues, signed up acts, and delegated work to volunteers. • This event was later rebranded as the Wickerman Festival. • Identified the potential for a festival in the area and set up a group to help coordinate and develop this idea. • Liaised with local press to gain coverage for the event, raised interest/revenue through lottery grants and fundraising, located venues, signed up acts, and delegated work to volunteers. • This event was later rebranded as the Wickerman Festival.
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Education
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2000 - 2004
Queen Margaret University
2.1 BA (Hons), Communication Studies
Community
