Experience

Cadence Labs

• United States
• Software Development
• 1 - 100 Employee

• President & Co-Founder

  • Jan 2014 - Present

  As President & Co-Founder of Cadence Labs, Gillian is the first point of contact for many clients. She helps clients from startups to large businesses narrow in on key development goals and get their project under way. In addition to facilitating sales for the company, Gillian also holds the role of designer and strategist for many of her clients. As President & Co-Founder of Cadence Labs, Gillian is the first point of contact for many clients. She helps clients from startups to large businesses narrow in on key development goals and get their project under way. In addition to facilitating sales for the company, Gillian also holds the role of designer and strategist for many of her clients.



BeadforLife

• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Feb 2013 - Sep 2014

  As the Digital Marketing Specialist I managed all of the online marketing and technology projects for BeadforLife. • Created and implemented a social media strategies across Facebook, Twitter, Instagram, Pinterest & Google+. • Created and coded email marketing campaigns for all of BeadforLife's channels. • Implemented and then managed a new eCommerce website with additional functionality for wholesale and other special store fronts. • Maintained integrations between Magento, eCC and Quickbooks. • Managed everything on large technology projects from the RFP process to implementation. • Designed marketing materials such as tiles, banners, emails and more. • Trained other members of the organization on new technologies. • Implemented SEO and managed a sizable AdWords account. • Oversaw budgeting for eCommerce and technology. • Managed a variety of consultants and interns. Show less



Customer Paradigm

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Project Engineer & Magento Consultant

  • May 2011 - Feb 2013

  Project Manager for over 70 clients with projects in eCommerce and Online Marketing. As the Project Engineer she coordinates Project Managers and Developers to meet client expectations. • Managed in-house redesign of the Customer Paradigm website. • Leads a variety of clients with different levels of experience through Marketing Campaigns and eCommerce Development. • Maintains client expectations and makes recommendations to improve UX and CRO. • Consultant for a variety of clients on eCommerce, sales process, marketing campaigns, UX and SEO. • Cross-selling clients across departments (Web Development to SEO/Email Marketing, etc). • Managed over 300 projects with clients across multiple platforms and systems including Magento and WordPress. • Quoted and wrote over 40 proposals/contracts for new and existing clients. • Worked closely with developers create accurate quotes, timelines and produce work to client expectations. • Served as Creative Director for redesigns, brand updates and brand creation. • Provided over 50 hours of training and consulting for other Project Managers, specifically in regards to Magento and WordPress. Show less



Coaction Digital

• Account Executive / Ecommerce

  • Jul 2010 - May 2011

  Developed targeted online marketing campaigns for multiple international eCommerce sites. Analyzed data to increase conversions and user experience throughout the process. Instituted a 24/7 in house call center to help increase customer satisfaction, take phone orders and add new products to online stores. Implemented and trained call center agents on multiple CRMs which connected directly with online landing pages and eCommerce stores. Managed direct mail campaigns, email campaigns, social media campaigns and the coordination of each marking effort. Utilized wholesale connections to develop Groupon or Woot style campaigns while still increasing ROI for eCommerce stores. Show less