Experience

Cathay Financial Holdings Co., Ltd.

• Taiwan
• Financial Services
• 400 - 500 Employee

• Product Manager

  • Feb 2021 - Present



ASUS Cloud 華碩雲端

• Taiwan
• Software Development
• 1 - 100 Employee

• Product Marketing Manager

  • Dec 2016 - Aug 2021

  ● Research market trend and conduct competitor analysis for product positioning, value proposition and messaging that differentiates our products and other competitive products in the market ● Identify TA mining for precision marketing including development and execution of marketing strategies using data analytics to deliver relevant content to increase brand market share and enhance brand image ● Define marketing strategy and collaborate with PM for Product Launch Plan and Marketing Campaign including DM, leaflet, video, brochure and website content etc. ● Develop an integrated digital marketing plan to drive awareness of ASUS Cloud and increase potential customer leads via inbound marketing, including SEO, SEM, webinar, social media and e-Newsletter etc. ● Coordinate PR events to increase brand awareness and establish an enviable premium brand image through engaging communication and media relations initiatives Show less



ATEN International Co., Ltd.

• Taiwan
• Computer Hardware Manufacturing
• 100 - 200 Employee

• Product Marketing Specialist

  • Jun 2011 - Dec 2016

  Product Marketing : ● Identify the target market and collaborate with PM for product launch plan and marketing campaign including brochure, exhibition, and product video ● Coordinate hero product marketing strategy for product positioning, value proposition and messaging that differentiates hero product and other competitive products in the market ● Responsible for product specification and documentation from ATEN Global Website ● Lead 2012 - 2014 ATEN Worldwide Customer Satisfaction Survey Public Relations : ● Media relations development ● Corporate and product image management ● PR event planning Show less



Novartis

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Data Analysis Specialist

  • Aug 2010 - Apr 2011

  ● Coordinate new product pre-marketing and potential selling analysis ● Conduct strategy for key customer point of sale ● Coordinate new product pre-marketing and potential selling analysis ● Conduct strategy for key customer point of sale



Fubon Insurance Co., Ltd

• Marketing Specialist

  • Jul 2007 - Jul 2010

  ● Carry out monthly performance reports ● Package Integrated Marketing ● Discover Problem-solution for internal customers ● Carry out monthly performance reports ● Package Integrated Marketing ● Discover Problem-solution for internal customers