Experience

Champlain College

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor

  • Aug 2023 - Present

  Teaching first years about Media & Society at my alma mater. Teaching first years about Media & Society at my alma mater.



Shapemaker®

• United States
• Design Services
• 1 - 100 Employee

• Partner, Strategy Director

  • Jan 2023 - Present

• Strategy Director

  • Nov 2021 - Jan 2023



Self Employed

• United States
• Advertising Services
• 700 & Above Employee

• Brand Strategy Director & Creative Producer (Freelance)

  • Mar 2019 - Jan 2022

  - Work with brands like Lunchclub, Silk, Sunday and Vinyl Me, Please to lead brand strategy, creative marketing solutions & production - Revise, recreate or monitor brand strategy, voice and tone to ensure best consumer experiences across the board - Led by consumer data and relevant industry forecasting, lead creative executions from concept to production and development including OOH campaigns, radio & Spotify ads, video ads, TV spots, direct mail pieces, social media assets and more - Hire and manage resources to execute campaign ideas, specialty content & supporting assets for ads, social media and additional applications - Launch and manage strategic partnerships with influencers and brands - Lead and guide internal teams on messaging and execution as needed; write copy for campaigns & evergreen assets - Oh, and, copywriting -- lots and lots of copywriting Show less



Sunday

• United States
• Retail
• 1 - 100 Employee

• Director of Marketing

  • Mar 2019 - Oct 2019

  Delivering customized, nutrient rich and good-for-you-and-your-neighbor lawn care right to your doorstep. _Created and managed multi-channel attribution marketing plan; channels active include direct mail, podcast/radio, digital advertising and more _Established and managed brand voice; increased engagement through educational, relevant yet engaging content _Consulted on and project managed consumer-facing assets from advertising to website to product _Secured and coordinated strategic partnerships; lead influencer marketing program _Managed partnering agencies Show less



Havenly

• United States
• Consumer Services
• 300 - 400 Employee

• Senior Manager of Brand

  • Dec 2016 - Mar 2019

  _Lead the brand creative direction and strategy _Establish and roll out marketing planning and execution (utilizing a KPI-driven process) _Art direct, produce and style brand photography: studio and lifestyle _Continuously innovate and execute unique content and creative to push the brand forward _Consult on all consumer-facing assets from advertising to website to product _Secure and coordinate impactful cross-promotions and partnerships with beneficial partners _Plan and execute creative physical activations in various markets including pop up shops (have launched 4 physical locations in 1 year) _Manage brand team of 4 (designers, brand coordinator, photographer) _Manage and direct agency relationships Show less



Roger

• Denver, CO

• Founder, Brand Strategist + Creative Producer

  • Nov 2014 - Feb 2017

  _Manage and operate a strategy, marketing and branding consultancy, working with 12+ start-up clients; established process and manage and direct team of freelance resources _Develop and present effective brand strategy and digital marketing plans for various consumer brands; write strategic messaging and copy _Concept, art direct and design brand identities for clients including B2B and B2C _Acquired up to 10 clients within 1 year of business including new business pitches, proposal/SOW writing, contract negotiations and execution of deliverables; management of budgets and billing _Outreach to secure and coordinate impactful cross-promotions and partnerships with beneficial partners _Production and art direction of packaging design, collateral, photo shoots, events and websites _Creation of editorial stories, photography and other creative for memorable consumer-facing marketing efforts Show less



Red Antler

• Advertising Services
• 100 - 200 Employee

• Business Growth Lead

  • Jul 2013 - Nov 2014

  _Responsible for driving client work from inception through launch, identifying ways to grow business both strategically and creatively for up to 15 start-up clients at once (including Casper, Rockbox, Kura, and more) _Wrote scopes and negotiated contracts with clients _Led project momentum, contributing at all levels of the business including naming, strategy, design, digital, art direction and marketing _Lead producer for photo/video shoots, print and packaging design and production, events, web/app design and development, commercials/videos and more _Managed client expectations as well as internal resources; managed timelines and budgets _Briefed and assisted with strategic direction for designers and developers _Upsold clients and proactively responded to business development opportunities _Managed and supervised Business Growth Support team _Strategized, planned and pitched marketing plans to grow new marketing business Show less



Little Duck Organics

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Communications

  • Sep 2012 - Aug 2013

  _Led communications and marketing efforts for rapidly growing organic kids food brand; saw brand through acquisition _Strategized, analyzed, managed and executed social and digital plans including monthly newsletter, online advertising, SEO, blog, outreach to influencers and social media efforts; increased social presence by 80% in <1 year _Project manager for all communications and marketing initiatives; managed internal marketing team _Ideated and executed all creative, innovative and reactive press, media placements and speaking opportunities; pitched and secured top tier placements including Wall Street Journal, CNN, New York Times, People and Every Day with Rachel Ray _Managed brand voice, wrote fundraising materials and all consumer facing copy including website and social media pages; assisted in copy writing for packaging _Organized and coordinated relevant sponsorship opportunities and partnerships for ultimate brand exposure _Created concept for and produced unique trade show presence Show less



AIGA Colorado

• Design Services
• 1 - 100 Employee

• Public Relations Director

  • Nov 2010 - Jan 2013

  Create awareness around monthly events and encourage sponsorships for these events. Participate as a board member of AIGA Colorado. Create awareness around monthly events and encourage sponsorships for these events. Participate as a board member of AIGA Colorado.



General Mills

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Apr 2011 - Sep 2012

  _Ideated, strategized and compiled year-long marketing plans for national natural and organic brands Muir Glen and Cascadian Farm; defined and activated distinct social voice for brands; assisted with re-brand and packaging re-design _Implemented social media strategy; wrote all consumer-facing communication including packaging, web copy and e-newsletter content _Conceptualized and project managed production and development of e-newsletter campaigns, website, campaign-specific microsites, Facebook apps and other digital initiatives _Managed marketing budget and timelines; scrutinized plans for efficiencies and gains _Assisted with new product innovation and launches; produced launch events and photo shoots _Created and managed widely circulated monthly consumer “listening” report for brand management _Crisis management; monitored legalities associated with brands utilizing social networks Show less



Pure Brand Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • May 2009 - Apr 2011

  _Managed and executed social media and grassroots campaigns for consumer and B2B clients _Created and designed social media monitoring tool to enhance value to clients _Wrote copy and pitching materials; secured media coverage under tight deadlines _Handled media relations for large PR campaigns for non-profits and consumer events _Conceptualized and executed creative trade show booths and supporting marketing _Produced videos and photo shoots with short timelines and small budgets Show less



The Aspen Institute

• United States
• Non-profit Organizations
• 500 - 600 Employee

• Graphic Design and Event Intern

  • May 2009 - Aug 2009

  Worked with the Public Programs group as the in-house graphic designer. Responsible for signs, name badges and invitations for events such as the Aspen Ideas Festival and ACTII, a global leadership networking initiative. Worked as a monitor, manager, and concierge for seminars and conversations during these events. Worked with the Public Programs group as the in-house graphic designer. Responsible for signs, name badges and invitations for events such as the Aspen Ideas Festival and ACTII, a global leadership networking initiative. Worked as a monitor, manager, and concierge for seminars and conversations during these events.



KSV

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations Intern

  • Sep 2008 - May 2009

  Responsibilities included completing clip books, taking notes at client meetings, pitching stories over the phone to local media, blog pitching research, case studies, sending samples to bloggers and magazine editors, participating in brainstorm sessions, monitoring social media presence of clients and extensive research. Responsibilities included completing clip books, taking notes at client meetings, pitching stories over the phone to local media, blog pitching research, case studies, sending samples to bloggers and magazine editors, participating in brainstorm sessions, monitoring social media presence of clients and extensive research.