Experience

SSE Energy Solutions

• United Kingdom
• Utilities
• 400 - 500 Employee

• Digital Channel Manager

  • Oct 2023 - Present

  Product owner for SSE Energy Customer Solutions owned platforms. Responsible for making sure all the back-end and front-end integrations are working smoothly and are optimised for a frictionless user journey. Product owner for SSE Energy Customer Solutions owned platforms. Responsible for making sure all the back-end and front-end integrations are working smoothly and are optimised for a frictionless user journey.



SSE Airtricity

• Ireland
• Utilities
• 400 - 500 Employee

• Product Owner

  • Aug 2022 - Present

  Focused on maximising business value and return of investment to achieve business goals. Acts as the voice of the business within the scrum team and is accountable for the created product in an agile working environment. Support agile delivery by being single point of contact, understanding the unique user needs, considering customer experience and value add. Translates the expectations and preferences of the end users into requirements, epics, features and user stories. Manages… Show more Focused on maximising business value and return of investment to achieve business goals. Acts as the voice of the business within the scrum team and is accountable for the created product in an agile working environment. Support agile delivery by being single point of contact, understanding the unique user needs, considering customer experience and value add. Translates the expectations and preferences of the end users into requirements, epics, features and user stories. Manages the backlog as work progresses, revising and prioritising work items to optimise value delivery. Provides day to day guidance for the team to clarify, optimise and approve work items as they are delivered. Communicates direction to the cross-functional development team and keeps stakeholders informed of progress.

• Belonging Lead

  • Nov 2022 - Nov 2023

  Responsible for nurturing and encouraging authentic conversation and acting as the voice of the wider community to help shape the direction of SSE's wider inclusion and diversity plans. Co-lead of Ethnicity and Culture community group (1 of 8 groups) with a specific focus of actively listening to inform and shape the improvements needed.

• Digital Content Manager

  • Jun 2022 - Sep 2023

  Responsible for content management, content design, feature development, publishing processes and release management, including: • Publisher of website content on SSE Airtricity’s retail websites • Maintain best practice for online communication including SEO, adhering to policies and procedures • Maintain language standards and work closely with the UX and Graphic design team to ensure change requests are in line with brand and best user experience guidelines • Lead the… Show more Responsible for content management, content design, feature development, publishing processes and release management, including: • Publisher of website content on SSE Airtricity’s retail websites • Maintain best practice for online communication including SEO, adhering to policies and procedures • Maintain language standards and work closely with the UX and Graphic design team to ensure change requests are in line with brand and best user experience guidelines • Lead the implementation of continuous improvement on sseairtricity.com based on user experience analysis and assist with analysis, design and planning as part of a cross-functional agile team • Work with marketing and design teams to plan and develop site content, style and layout, creating and publishing engaging content • Identify appropriate content domain owners and facilitate their work to product value adding areas of content



Alison

• Ireland
• Education
• 200 - 300 Employee

• Senior Marketing Program Manager

  • Nov 2020 - Apr 2022

  Responsible for leading, coordinating and managing the strategic direction of all the global marketing activities. Manage the day-to-day marketing function across the business including overall campaign planning, implementation, budget management, performance review and optimisation of marketing resources. Overall responsibility for driving growth and achieving agreed revenue targets. Responsible for leading, coordinating and managing the strategic direction of all the global marketing activities. Manage the day-to-day marketing function across the business including overall campaign planning, implementation, budget management, performance review and optimisation of marketing resources. Overall responsibility for driving growth and achieving agreed revenue targets.



Old Mutual Limited

• South Africa
• Financial Services
• 700 & Above Employee

• Group Head: Digital Content & Platform Publisher

  • Oct 2019 - Sep 2020

  • Develop and oversee an integrated content and social media strategy that encompasses channel selection and focus, editorial governance and metrics to be applied and aligned with the business’s overall objectives • Enable structured content creation capabilities through the implementation of models and processes for sourcing information, analysing, and creating content • Oversee all the content published by Digital & Group Marketing & Communications to customers through email… Show more • Develop and oversee an integrated content and social media strategy that encompasses channel selection and focus, editorial governance and metrics to be applied and aligned with the business’s overall objectives • Enable structured content creation capabilities through the implementation of models and processes for sourcing information, analysing, and creating content • Oversee all the content published by Digital & Group Marketing & Communications to customers through email, collateral, webinars, newsletters, blogs, press releases, eBooks, articles, case studies, website content • Partner with digital marketing teams to develop sales enablement and conversion content • When required partner with regional marketing and sales teams to conceptualise and manage the output of event-related content (Sponsorships) and collateral for digital channels • Research and formulate questionnaires and surveys, and gather information from subject matter experts and industry leaders to create relevant data-driven business content • Research the competitive environment and gather market data to come up with well-informed topics and themes for content creation • Design and implement measurement systems that actively measure, manage, optimise and communicate the performance of the content produced against business goals and objectives • Deliver high-quality, brand-aligned content, collateral and communication, on time and in full, for all marketing requirements as per briefs received from our global teams • Demonstrate editorial leadership over the brand standards and content style guides, and overall expression of the business’s corporate identity in the content it publishes • Be an active member of our marketing team; participate with enthusiasm and passion in team projects, bringing your creative but data-backed ideas to the table • Oversee the management of the social media team who is responsible for organic posting, event / sponsorship support as well as community management

• Head of Digital Marketing & Social Media

  • Oct 2015 - Sep 2019

  Responsible for the development and implementation of both the group's digital marketing strategy and its social media strategy. Manage the execution of digital marketing and social campaigns while measuring and analysing performance. Responsible for governing and coordinating of all digital marketing and social activity across the group and managing its external suppliers. Drive project management, organizational readiness, governance and budget justification required to ensure successful… Show more Responsible for the development and implementation of both the group's digital marketing strategy and its social media strategy. Manage the execution of digital marketing and social campaigns while measuring and analysing performance. Responsible for governing and coordinating of all digital marketing and social activity across the group and managing its external suppliers. Drive project management, organizational readiness, governance and budget justification required to ensure successful implementation of all digital projects. Hands on accountability for social media marketing, online marketing, content creation/editing, online customer programs development, CRM database integration, creation and maintenance of web domains, mobile applications, and tactical and business digital marketing platforms that support the business.



Sanlam Investments

• South Africa
• Financial Services
• 500 - 600 Employee

• Digital Manager

  • Sep 2013 - Sep 2015

  Sanlam Investments consists of some of South Africa's leading investment and wealth management businesses and is based in Cape Town, with a presence in Sub-Saharan Africa, the United Kingdom, Europe and India. Sanlam Investments consists of some of South Africa's leading investment and wealth management businesses and is based in Cape Town, with a presence in Sub-Saharan Africa, the United Kingdom, Europe and India.



Contentum

• Cape Town Area, South Africa

• Director

  • Apr 2012 - Aug 2013

  Content marketing, website content and digital publishing. Content marketing, website content and digital publishing.



Vega School

• South Africa
• Higher Education
• 200 - 300 Employee

• Lecturer

  • Sep 2011 - Aug 2013

  Vega is an educational brand of The Independent Institute of Education (The IIE) formed in 1999 specialising in Design, Marketing and Brand Management. Presented the following courses: • Brand Strategy • Principles of Integrated Brand Communications • Corporate Communications (Public Relations) • New Media in Brand Building • Brand Building for the Photographer • Digital Marketing • Digital Strategy in Brand Building Vega is an educational brand of The Independent Institute of Education (The IIE) formed in 1999 specialising in Design, Marketing and Brand Management. Presented the following courses: • Brand Strategy • Principles of Integrated Brand Communications • Corporate Communications (Public Relations) • New Media in Brand Building • Brand Building for the Photographer • Digital Marketing • Digital Strategy in Brand Building



Media24 (Pty) Ltd

• Media Production
• 700 & Above Employee

• Associate Publisher - Business & Custom Division

  • Oct 2011 - Jun 2012

  Account management and media publishing

• Digital Project Manager - Branded Titles

  • Jul 2010 - Sep 2011

  Digital publishing

• Media Research Strategist (Digital Media Sales: www.thespacestation.co.za)

  • Dec 2007 - Jun 2010

  Sales and marketing collateral for the sales team

• Assistant Publisher - Women's Magazines

  • Feb 2006 - Nov 2007

  Market research and new media