CEO & Owner

• Sep 2010 - Present

For the past decade we have been helping individuals and companies discover, understand, and realize their full potential through a variety of tools.Our mission is to help organizations and individuals succeed in learning how to set & achieve goals in a way that will contribute to their performance and not to their stress level. We believe that the key to an organization’s success is its people. Each individual brings their own set of unique strengths, abilities and potential, and together they create the organizational story, values and purposes, which set the foundation to the brand identity & language and drive business results. We offer tailor-made one-on-one meetings, group workshops, and company-wide presentations to help the organization and the people in it reach and maintain peak performance. Among our organizational clients are companies such as Tnuva, Leumi Bank, Ham-Let Group, Elbit, Rimoni Industries, Menora Mivtachim, Migdal Insurance and Shikun & Binui. Show less

Marketing through Meaning – Strategy, Branding & Media Consulting

• 2010 - Present

In today’s competitive world companies need to stand out, to be different and distinct. The way to do that is through creating Meaning Based Marketing – marketing that is based on the company’s personal & internal story, its values, its mission and vision. Companies whose employees are able to articulate clearly, quickly, and concisely what those story, mission and vision are, will be able to express internally and externally the best and right messages, thus making the company memorable.Companies who go the extra mile and assimilate those same story, values and purposes into every action, transform not only their employees, but also their customers, into brand ambassadors.We developed a thorough, effective and efficient tailor-made process to help companies find their unique selling points, create their brand’s language, vision & mission statement and build the company’s main marketing strategy, in accordance with its goals and resources.In addition we offer coaching & support services to assist companies & senior managers in implementing the processes, assimilating the new brand language and in executing the marketing strategy. Show less

Performance under Pressure – Mentor leaders & companies in leadership, management & mental strength

• Oct 2010 - Present

In business, like in sports, the question isn’t – do you have potential? Because we all have potential. Rather the real question is – are you able to realize that potential when you need to? In the moment of truth it is not about how many hours you practiced, studied or trained, or how well you know the theory, it’s about how you perform under pressure – do you have genuine self-confidence & self-belief, are you able to shine when the chips are down, can you overcome the habits and patterns that leave you stuck?We live in a highly competitive world, which constantly demands results, and judges us by our ability to perform. The amount of stress we are constantly under has a price, and more often than not, this price is our ability to succeed. In the mental coaching process we provide managers, athletes and individuals powerful tools that allow them to reach their goals, desired results and peak performance, without surrendering to the pressure or “getting lost”.We assist clients in overcoming and releasing bad habits, distractive patterns, fears and anxiety, through one-on-one meetings, group workshops and lectures, providing them with efficient, practical tools to allow them to move forward, reach their goals, improve their quality of life, and perform under pressure. Show less

Course Manager

• 2014 - 2017

Managing the Senior Managers Course at the college, aimed at senior managers in sports. Responsible for all course content, and delivering content in the areas of management, motivating people, and branding & marketing. Managing the Senior Managers Course at the college, aimed at senior managers in sports. Responsible for all course content, and delivering content in the areas of management, motivating people, and branding & marketing.

Media manager, Press officer

• Jul 2007 - Dec 2011

Working closely with the CEO and the Chairman of the Association. Media, press relations and reputation management. Responsible for managing and resolving all media related crisis. Preparing the Chairman, CEO, senior managers, players and coaches to appearing in press conferences and media appearances. Building the long term marketing strategy. Responsible for marketing international games. Managing the Association's PR publications. Working closely with the CEO and the Chairman of the Association. Media, press relations and reputation management. Responsible for managing and resolving all media related crisis. Preparing the Chairman, CEO, senior managers, players and coaches to appearing in press conferences and media appearances. Building the long term marketing strategy. Responsible for marketing international games. Managing the Association's PR publications.

Chief Operating Officer

• 2007 - 2007

Responsible for all operations & administration of the company. Managing the team, motivating them to work in accordance to time & budget and achieve campaigns targets. Initiating, characterising, and implementing new & improved work processes and procedures. Responsible for all operations & administration of the company. Managing the team, motivating them to work in accordance to time & budget and achieve campaigns targets. Initiating, characterising, and implementing new & improved work processes and procedures.

Vice Chief editor

• Jul 2003 - 2007

Reporting directly to the Head Editor and the CEO and responsible for content, budget and employees.Managing the budget for the website's content department,Responsible for all content on the website,Responsible for hiring, onboarding and training new employees,Managing all editors for the various desks on the website,Initiating & managing new projects,Resolving all issues with third parties,Initiating a new process of yearly review for all employees,Working closely with the technical, graphics and sales departments,Responsible for the communication & collaboration with the parent newspaper - Maariv,Planning, managing and executing special cross functional projects,Leading the content department through the second Lebanon war. Show less

Editor for the Sports Desk & the environmental Desk

• 2003 - 2005

Establishing and managing the sports desk in Maariv NRG website. Managing the Sports desk budget,Building & characterising the new sports desk on the website, developing and executing the technical areas and managing the content.Responsible for hiring, onboarding and training all new employees.Designing new work processes & procedures.Initiating & building new columns and sections which were adopted by other desks on the website.

Head of "Sports News" Football Desk

• 2000 - 2003

Professionally managing all football desks reporters. Full responsibility for all segments related to Israeli football on the show. Accompanying the Israeli delegations & representatives in international games abroad. Editing segments. Responsible for the relationship with the different teams and football associations. Professionally managing all football desks reporters. Full responsibility for all segments related to Israeli football on the show. Accompanying the Israeli delegations & representatives in international games abroad. Editing segments. Responsible for the relationship with the different teams and football associations.

Content manager & Editor

• 1999 - 2001

Responsible for building all website content from the ground up. Managing and editing the website. Responsible for hiring, onboarding and training all new employees in the content department. Responsible for building all website content from the ground up. Managing and editing the website. Responsible for hiring, onboarding and training all new employees in the content department.

Administrative Manager & Spokesperson

• 1998 - 1999

Building the administrative layout of the clubs youth and adults teams. Manning the day to day work with the national basketball association. Acting as the spokesperson for the group when dealing with local and national media & press. Building the administrative layout of the clubs youth and adults teams. Manning the day to day work with the national basketball association. Acting as the spokesperson for the group when dealing with local and national media & press.

Spokesperson

• 1997 - 1999

Building the club & group's brand. Managing all crisis with the media (for example, the firing of two coaches). Working closely and continuously with all main media channels, including local & national press, TV, radio and internet. Writing promotional content. Responsible for the collaboration and coordination with foreign media during international games in Europe. Working closely with the owners, players and coaches before media appearances, including briefing and simulations. Building the club & group's brand. Managing all crisis with the media (for example, the firing of two coaches). Working closely and continuously with all main media channels, including local & national press, TV, radio and internet. Writing promotional content. Responsible for the collaboration and coordination with foreign media during international games in Europe. Working closely with the owners, players and coaches before media appearances, including briefing and simulations.

Sports Editor & Crime Correspondent

• 1996 - 1997

Manager - Carmel branch

• 1995 - 1997

Rebuilding and managing the branch, responsible for the administration and the instruction departments serving over 700 children. Managing and motivating both the participants and the alumni. Building an educational program to motivate the participating children to a meaningful, action-filled personal growth. Rebuilding and managing the branch, responsible for the administration and the instruction departments serving over 700 children. Managing and motivating both the participants and the alumni. Building an educational program to motivate the participating children to a meaningful, action-filled personal growth.

Correspondent

• 1995 - 1997