Experience

CJ HEALTHCARE LIMITED

• United Kingdom
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Product Manager

  • Oct 2010 - Present

  •Main Responsibilities ▶ Education trainer(Present) : Manage & develop programs to improve academic skills of MR and marketing skills of PM : Operate 8 times academic programs per month for MR ▶ Product manager(~2014.11) : Vogmet, Forxiga(Diabetes) / Mevalotin, Simvastar(Dyslipideamia) - Conducted marketing for the first class of SGLT2 in Korea, and led the paradigm shift in OAD therapy. → Implemented 70 times regional symposia, 20 times Web symposia , 6 times Grand symposia - Analyze the market of statin & diabetes making marketing plans and operating marketing tactics and activities to reach to the target of sales. → Invited specialists’ lectures & round table discussion, Endo & CV joint symposia, Dr to Dr seminar - CV& Endo KOL management & sales force encouragement - Have 11 year marketing experience including new products launching and existing products revitalization • Achievements - Accomplished NO.1 SOV of Forxiga - Kept No.1 Brand( Simvastar) in simvastatin market (Plain) - Expanded business area from CV to Endo Show less



SAM-IL PHARM Co., Ltd.

• Product Manager

  • Feb 2008 - Apr 2010

  • Main Responsibilities - Product manager : Zyloric (Gout) - Analyzed the market of gout, making marketing plans and operating marketing tactics and activities to reach to the target of sales. → Invited specialists’ lectures , Joint Round table discussion: Rheuma, Cardio and Nephro - KOL management & sales force encouragement • Achievements - Kept the market leader with 78% M/S - Developed a new market as hyperuricemia controller - For the first time, organized “the study group for uric acid” in Korea. Show less



Choong Wae Pharm Co.,Ltd.

• Product Manager

  • Nov 2001 - Dec 2005

  •Main Responsibilities - Product manager of cardiovascular products : Sigmart (Angina pectoris), Lenipril (Hypertension) and Tamborco (Arrhythmia) - Analyzed markets for CV products, made marketing plans, and operated marketing tactics and activities to accomplish targets of sales - Management of Key doctors : Through academic symposia and seminars, I maintained deep relationships with the leaders of the Korean Society of Circulation, the Korean Society of Hypertention, and the Korean Society of Echocardiograph - Management of cooperative business relationship with overseas affiliated companies : By fulfilling our business promises related to the sales, we constantly increased market share of their products in Korea. - Encouragement to Sales Force : Kept close and encouraging relationship with sales force, I supported their roles in the marketing plan • Achievements - Sigmart: Accounted for 27% of market share of oral angina pectoris drugs in 2005 as the leading product (the first Rank) Brought up Sigmart as a leader in market for Angina Pectoris medications (The Amount of Sales in 2005 : Around 10,000 million Korean won) Recognized with an award for successful marketing of Sigmart in Korea from Chugai Pharm Co.,Ltd, having the license of Sigmart. Show less