Giles Edwards
Founder at ...Gasp!- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Brian Macreadie
Giles is a first-class marketing thinker, a first-class creative talent, and an all-round brilliant person to work with. He's among the very top group of people I turn to for fresh thoughts on challenges I'm facing.
Parvez Sheik Fareed
If you're in deep faeces, and need a smart solution, Giles Edwards is the name you should have on speed dial. He has a healthy disrespect for Simon Sinek and Gary Vee and a great understanding of marketing and advertising creativity to achieve business results. And if you're thinking of booking him as a speaker, do so. He's great. My dad's birthday is coming up and guess who'll be giving a speech? Yup, Giles Edwards. (Sorry Barack Obama.)
Brian Macreadie
Giles is a first-class marketing thinker, a first-class creative talent, and an all-round brilliant person to work with. He's among the very top group of people I turn to for fresh thoughts on challenges I'm facing.
Parvez Sheik Fareed
If you're in deep faeces, and need a smart solution, Giles Edwards is the name you should have on speed dial. He has a healthy disrespect for Simon Sinek and Gary Vee and a great understanding of marketing and advertising creativity to achieve business results. And if you're thinking of booking him as a speaker, do so. He's great. My dad's birthday is coming up and guess who'll be giving a speech? Yup, Giles Edwards. (Sorry Barack Obama.)
Brian Macreadie
Giles is a first-class marketing thinker, a first-class creative talent, and an all-round brilliant person to work with. He's among the very top group of people I turn to for fresh thoughts on challenges I'm facing.
Parvez Sheik Fareed
If you're in deep faeces, and need a smart solution, Giles Edwards is the name you should have on speed dial. He has a healthy disrespect for Simon Sinek and Gary Vee and a great understanding of marketing and advertising creativity to achieve business results. And if you're thinking of booking him as a speaker, do so. He's great. My dad's birthday is coming up and guess who'll be giving a speech? Yup, Giles Edwards. (Sorry Barack Obama.)
Brian Macreadie
Giles is a first-class marketing thinker, a first-class creative talent, and an all-round brilliant person to work with. He's among the very top group of people I turn to for fresh thoughts on challenges I'm facing.
Parvez Sheik Fareed
If you're in deep faeces, and need a smart solution, Giles Edwards is the name you should have on speed dial. He has a healthy disrespect for Simon Sinek and Gary Vee and a great understanding of marketing and advertising creativity to achieve business results. And if you're thinking of booking him as a speaker, do so. He's great. My dad's birthday is coming up and guess who'll be giving a speech? Yup, Giles Edwards. (Sorry Barack Obama.)
Credentials
-
Brand Management
Marketing Week Mini MBA with Mark RitsonAug, 2020- Nov, 2024 -
Mini-MBA in Marketing with Professor Mark Ritson
Marketing WeekMay, 2017- Nov, 2024 -
Advanced Google Analytics
GoogleJan, 2017- Nov, 2024 -
Master Class in Behavioural Economics
Ogilvy ConsultingJan, 2017- Nov, 2024 -
Fundamentals of Digital Marketing
Google Digital GarageDec, 2016- Nov, 2024 -
Certified Member (CM)
Mensa InternationalMay, 2000- Nov, 2024 -
Associate Member
The Drum Recommends (recommendedagencies.com) -
Associate Member
American Marketing Association
Experience
-
...Gasp!
-
United Kingdom
-
Advertising Services
-
1 - 100 Employee
-
Founder
-
May 2009 - Present
Creatively Memorable & Boringly Effective™ For 12 years, Gasp has remained media-neutral, fearless, inventive and hell-bent on making our clients more profitable. We do this via proper Marketing: ① Research/Diagnosis, ② Strategy and ③ Tactics (Brand and Activation/Direct Marketing, Long and Short, wax on and wax off). THEY SAY: “Gasp is fearless and inventive”- The Drum “A brilliant and unique brand agency” - Dragonfly Teas “Gasp is different from the norm” - Windlesham Golf Club "Batting well above their weight" - Steve Harrison “Too revolutionary for the Church of England” - The Church of England
-
-
-
ISOLATED Talks®
-
United Kingdom
-
Mental Health Care
-
1 - 100 Employee
-
Founder
-
Apr 2020 - Present
Creatively Supporting Mental Health™ Ideas should never be isolated. Advertising is about sharing ideas. It’s about sharing ideas that inspire us to help others. Ideas that persuade us to think differently. Ideas that reassure us when we feel vulnerable. But while we find ourselves isolated from each other, sharing ideas is that bit harder. It’s why we’ve created ISOLATEDTalks.com. Our aim is simple: with your help, we want to keep sharing ideas. By doing so we hope to raise money for the Samaritans. You know only too well they are desperately in need of all the support they can get right now if they are to help us overcome the ongoing impact of coronavirus. It’s why we hope you can donate directly or share a talk so others might. You’ll find talks here from some of the smartest folks in our industry. Rory Sutherland, Rosie and Faris Yakob, Dave Trott, Vikki Ross, Jane Evans, Amy Kean, Nicole Yershon, Rob Schwartz, JP Castlin and so many more brilliant people are all sharing their ideas and insight from self-isolation in the hope of inspiring you to do the same. Indeed, we want to encourage you to be involved too. We’ve set it up so you can submit your own ‘isolated talk’ to share with others through this platform. You can find out how to submit your talk at the top of the page under ‘Submit’. Whether you’re a designer or developer, a marketer or media buyer, a creative director or copywriter, like us, you know the positive difference ideas make to people’s lives. We hope you’ll join us in our mission. *Please note, we are in no way affiliated with TED Foundation. However, we do actively encourage everyone who visits here to also visit TED.com*
-
-
-
Call to Action®
-
United Kingdom
-
Entertainment Providers
-
Host of Top 5 UK Podcast
-
Jan 2019 - Present
Regular features in Apple's "Top 5 UK Marketing Podcasts", "Top 100 Global Business Podcasts", and "Top 100 US Marketing Podcasts" The go-to podcast for anyone trying to make sense of the world of Marketing, Advertising and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with... it’s like Pokemon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. THEY SAY (Apple Reviews Avg. 4.7): ⭐️⭐️⭐️⭐️⭐️ “So much expertise in one podcast” - Alex218218 ⭐️⭐️⭐️⭐️⭐️ “Interesting, witty and humerous” - Hannahness ⭐️⭐️⭐️⭐️⭐️ “The first episode has me hooked” - HMMMster ⭐️⭐️⭐️⭐️⭐️ “Marketing & Advertising without the BS - Jos ⭐️⭐️⭐️⭐️⭐️ “Utterly brilliant. equally intelligent & funny” - Beedakeets ⭐️⭐️⭐️⭐️⭐️ “I listened, laughed, and learned lots” - Ollie Mines
-
-
-
...Gasp! Books
-
United Kingdom
-
Book and Periodical Publishing
-
Owner
-
May 2019 - Present
Creative publishing for creative people (done by silly sods). Delusions of Brandeur – by Ryan Wallman Copywriting Is... – by Andrew Boulton Adele Writes An Ad – by Andrew Boulton, Giles Edwards & Andy Stagg Creative publishing for creative people (done by silly sods). Delusions of Brandeur – by Ryan Wallman Copywriting Is... – by Andrew Boulton Adele Writes An Ad – by Andrew Boulton, Giles Edwards & Andy Stagg
-
-
-
-
Guest Lecturer
-
Jan 2018 - Present
Various guest lectures, talks and workshops including: • The University of Lincoln (BA) • The Business School Lausanne (MBA) Zurich • London College of Communication (MA) • Institut Supérieur de Design de Saint-Malo Various guest lectures, talks and workshops including: • The University of Lincoln (BA) • The Business School Lausanne (MBA) Zurich • London College of Communication (MA) • Institut Supérieur de Design de Saint-Malo
-
-
Community
