Experience

Platypus
• United States
• Manufacturing
• CEO & Founder

  • May 2021 - Present


Joe's No-Flats

• Israel
• Spectator Sports

• Product and Brand Manager

  • Apr 2016 - Mar 2022

  Joe's No Flats is a brand by Adhestick Innovations for bicycle products and accessories. ● Led the process of rebranding an international bicycle accessories brand. ● Defined product specifications across the brand and its international customer base. ● Designed graphics and packaging for the products and established the production process for new products ● Facilitated improvements to products to enhance the customer experience ● Developed instructions for production activities and Quality Assurance tests for the Operations Department. ● Created and introduced a sponsorship program for the brand and responded to any requests. ● Managed marketing and communications activities, including writing a monthly newsletter and developing two Facebook pages and an Instagram account – created all content for social media accounts. ● Provided support and top-class customer service for end users. ● Designed the brand booth for displays at international exhibitions and participated in various industry events. Show less



Adhestick Innovations

• Israel
• Chemical Manufacturing
• 1 - 100 Employee

• Project Manager

  • Apr 2016 - Mar 2022

  In addition to the position as the product and brand manager for Joe's No Flats brand, I supported Adhestick in other unique and sensitive tasks. ● Headed up three projects for company websites, including an e-Commerce website.● Done research to recommend management on new markets to enter in agriculture and adhesives fields.● Created and established new systems and procedures for production orders, packaging orders, Technical Data Sheets, and Safety Data Sheets.● Managed the company's domains and websites.● Centered the field of intellectual property in the company. Show less

• R&D Engineer

  • Feb 2015 - Apr 2016

  Worked as part of the R&D team and together we developed adhesives and coatings by the customer's needs. During my time as part of the R&D team, I improved the organization of files and records by implementing a new system that saved time, minimized errors and accelerated productivity.Also, I formulated new products by customers' requirements and defined the required QA processes for it. I took a big in the process of transferring new products from development to production.

• Project Manager

  • Sep 2011 - Feb 2015

  Worked under the CEO for special and complicated projects. During my time I led the following projects:- Re-organization of the working processes for the R&D department.- Created a platform for the company's knowledge conservation.- Created and embedded new forms of production orders, packaging orders, MSDS and TDS.- operated Facebook account includes content management and creation.- Set up two websites for the company.

• Production Manager

  • May 2010 - Aug 2011

  Adhestick operates in two major areas, adhesives and coating for the local industry(mainly B2B) and products for bicycle care under the international brand - Joe's No Flats (B2C, operates in 60+ countries) and OEM. As a Production Manager, I planned daily and weekly production plans, direct manufacturing processes, and operational efficiency procedures. Managed 25 workers in two departments and three warehouses.