Experience

The Madison Collection

• United States
• Textile Manufacturing
• 1 - 100 Employee

• President, Owner

  • Apr 2017 - Present

  Sunrise, Florida, United States A global marketing and behavior-change specialist in purpose-driven projects, Gilad is leading ethical growth of The Madison Collection’s sustainably produced luxury terry products for the hospitality and spa industries. By uniting green luxury with partnerships that give back to communities in need for a complete circle of sustainable manufacturing, compassionate care, and principled sales, he is forging new growth in the business and influencing social change.



Fathom Travel

• United States
• Travel Arrangements
• 1 - 100 Employee

• Impact Director

  • Jan 2016 - Dec 2017

  Cuba & Dominican Republic Led a team of 15 people at Fathom Impact Travel who have pioneered and evolved a brave new category of empathy driven travel aboard a cruise ship to foster social impact and meaningful people-to-people connections in the Dominican Republic and Cuba.



The Safety Lab

• Head Of Innovation

  • Aug 2012 - Apr 2015

  Cape Town, South Africa Responsible for driving the creative and development process for all projects at the Lab, an innovation design hub and test center for paradigm-shifting social solutions. Work included idea generation, prototyping, positioning and packaging of innovative social products or services. Innovations: GIVA, Hope Soap, Be City Smart, Nyanga Yethu



Project Concern International

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Deputy and Communications Director

  • Feb 2009 - Aug 2012

  Cape Town, South Africa Oversaw design, content development and communication for PCI’s largest global program focused on reducing HIV/AIDS transmission with a focus on violence against women. Managed communication partners; Ogilvy, Substance Films, Creative Brands, Mamba Media, Ignite and Sharpline, in production of mass media and community-based campaigns for social change. Innovations: Changing Faces of Violence Campaign, Prevention In Action



Paprika

• Strategy Director

  • Jan 2008 - Dec 2008

  Bucharest, Romania Utilized traditional and guerilla tactics to create multimedia communication platforms for Eastern Europe’s largest branded TV entertainment provider. Innovations: Hai Sa Bucatarim, ‘Coloreaza un Zambet’



Crispin Porter + Bogusky

• United States
• Advertising Services
• 200 - 300 Employee

• Content Manager

  • Sep 2006 - Dec 2007

  Miami, Florida Interfaced with clients and agency departments to conceptualize, produce and distribute creative content. Coordinated fifteen internal personnel in the production for ConAgra Foods and Burger King, including: Xbox games, television commercials, radio spots, print campaigns and Burger King’s induction into Madame Tussauds in London.



Population Services International

• United States
• Non-profit Organizations
• 700 & Above Employee

• Brand Activator and Youth Program Manager

  • Jan 2003 - Jul 2006

  Bucharest, Romania Recruited by the leading non-profit social marketing organization in the world to promote products, services and healthy behavior toward enabling healthier lifestyles for low-income and vulnerable community members. Innovations: Sexiest Survivor, Fac Ce Vreau Social Brand



Imperial Majesty Cruise Line LLC

• United States
• Hospitality

• Cruise Director

  • Jun 2001 - Feb 2002

  Miami/Fort Lauderdale Area The youngest Cruise Director in S.S. OceanBreeze history, responsible for programming and running all onboard entertainment and tour excursions, for 200-400 crew-members, and up to 1500 passengers per voyage.