Experience

Israeli Professional Football Leagues (IPFL)

• Israel
• Spectator Sports
• 1 - 100 Employee

• Head of Digital

  • Apr 2015 - Present

  • Leading the innovation in the IPFL, meeting, examining and accompanying startups in the worlds of fans engadgment on the digital platforms and data collection for scouting needs. • Led the IPFL tracking and stats project – the biggest stats project ever undertaken in Israel. Project included defining the needs of the organization and its partners, managing a tender with more than 12 international data aggregating companies. Implemented installation and integration of systems in all IPFL Premier League stadiums, Provided live feeds from each stadium during games for TV live broadcast and digital platforms use. Integrated all data in the IPFL official website (as well as API) offering more statistical parameters than any official football league site in the world • Initiated the "Digital round table" –A digital conference for European Football Leagues which was attended by 14 league digital managers participants throughout Europe • Cultivated a community of fans on social media, with more than 350k followers on social platforms, and steady growth of more than 18% QoQ (top 2 in Organization category in Israel) • Led the OTT project management working on a tight schedule to deliver all OTT features including tagged archive, VOD, Streaming, mobile/web/tv app with all features including complex integrations • Built and developed unique digital content, reaching more than 30M organic video views in 12 months for each video with a never seen before filming and editing standard • Build marketing content that matches the sponsor's strategy and publish on the different social platform according to the target audience • Creating new content and optimizing the content on a weekly basis Managing a Team of 7 employees • Led the efforts to improve (and in some cases launch) the digital Assets of all IPFL teams across the league building a framework of incentives which rewarded clubs for increasing social media exposure Show less



GO Internet Marketing

• Sem account manager

  • Jul 2014 - Apr 2015

  • Campaign management monthly budgets - Google AdWords (Search & Display) • Performance analysis and decision making based on ROI • Adjusting budgets and bids to maximize profits • Building and analysing campaign reports • Google Analytics data analysis • Keywords and Placements research • Landing page optimization • Campaign management monthly budgets - Google AdWords (Search & Display) • Performance analysis and decision making based on ROI • Adjusting budgets and bids to maximize profits • Building and analysing campaign reports • Google Analytics data analysis • Keywords and Placements research • Landing page optimization



Nielsen

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing and Research Client Executive

  • Sep 2012 - Jul 2014

  • Ongoing, daily analysis of the company's data, identifying trends and formalizing business insights that serve as a basis for operative recommendations • Outlining marketing and pricing strategies based on the data as part of organizational changes in the company and re-branding efforts • Constantly monitoring local and global information sources, looking for inspiration and new approaches and sharing those with the company's top management • Outlining marketing and pricing strategies based on the data as part of organizational changes in the company and re-branding efforts • Responsible for GS (Global services) – Data exchange between Nielsen Israel and Nielsen World Wide. • Working closely with the Strategy Division of one of Israel's leading food retailers • Daily interaction with clients' key players Show less



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Feb 2011 - Feb 2012

  •Management of advertising accounts and production of key campaigns for leading Israeli corporations from various industries (food retail chains, investment houses and more), responsibility for all digital presence and activity of the brands I managed, including site building, mobile applications development, Social campaigns, SEO, SEM etc. • Gained valuable experience in working under pressure and in a very dynamic and demanding environment • Analysis of the client's field of competition, characterization of target audience and developing media strategy according to the client's needs • Interaction with various fields and disciplines of the trade and coordination of complex processes with tight schedules • Constant development of creative thinking and problem solving abilities Show less



IBM

• IT Services and IT Consulting
• 1 - 100 Employee

• Business Partner Operation

  • May 2008 - Jan 2011

  •Ongoing analysis of the local branch sales data and presentation of insights to the planning teams, including recommendations for improvements, according to management's goals. •Constant support to sales specialists, helping to enable and expedite potential sales •Daily interaction with company's global headquarters and constant reporting nt. •Ongoing analysis of the local branch sales data and presentation of insights to the planning teams, including recommendations for improvements, according to management's goals. •Constant support to sales specialists, helping to enable and expedite potential sales •Daily interaction with company's global headquarters and constant reporting nt.



Army Service-Israel Defense Forces

• Combat Team Leader Paratroopers

  • Mar 2001 - Apr 2004

  •Company Sergeant – commanded several soldiers regularly and during complex operations •Took part in hundreds of operations, from planning to closure •Company Sergeant – commanded several soldiers regularly and during complex operations •Took part in hundreds of operations, from planning to closure